PPC - Pay Per Click Management

Around the start of March 2016, Google made an innovative change to the way adverts for Google AdWords appear on their search engine results. Instead of having three adverts appear above organic results and and smaller adverts appear as a separate sidebar to the right of the search results, Google opted to remove the right hand ...

For anyone that uses any sort of mobile device from Apple, be it an iPod Touch, iPhone or iPad, you will have, at some point, interacted with the App Store to search for and download apps to your device. Since the app store was first created, the way you could search for applications to download has pretty much been the same. ...

Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which has increased the threshold of ratings for the seller rating ad extension to appear from 30 reviews to 150. All of the other factors for the seller rating ad extension to appear have ...

Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In short form, Google is now increasing the maximum character limit for the title (as well as slightly increasing the length of the description) in a bid (if you’ll pardon the pun) to improve ...

It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPC advertising, you will usually find that it improves PPC some way or another. The last update to PPC saw the number of paid search adverts increase from three to four while completely removing the right ...

Part of the success behind Google most successful program, Google AdWords, is the strict rules it implements to make sure only the best adverts are displayed for web users. For example, Google illustrated that they removed 780 million adverts alone for one reason or another last year – they did not comply with the rules ...

The way ads have appeared on Google’s search results has pretty much been the same for the last ten years. You will commonly get a maximum of three adverts above organic search results, adverts below the bottom of search engine results and a sidebar of adverts to the right hand side of results. However, this is about to ...

So another year has gone by and how quick that year has passed! It’s that time of year when million of people will start to look towards the new year with potentially new year resolutions to get themselves kick started for 2016. However, before we do that, let’s look back on pay per click advertising in 2015. What ...

With it coming to the end of 2015, now is a time of year where most advertisers will invest heavily in Christmas campaigns, reflect on how successful a year 2015 has been for them and look forward to 2016 setting out objectives to tackle and achieve. However, to set out objectives to conquer in PPC means we need a rough ...

To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has struggled to make a profit. This is not really that surprising since with new products and services, there is always going to be a cost to get things rolling which is replenished over time as the ...

With the mobile industry constantly booming in usage due to smartphones, tablets and more, it has become apparent that Google, to keep up with this surge, have increased the amount of adverts that are shown on search results from two to three. Of course, this will both have pros and cons which I will go into in this article ...

In the era of perpetual connection, it’s no surprise that common industries are trying to find the right balance of advertising, social engagement, and general content distribution. The legal industry in particular is currently in a constant struggle to match their services with the people who need them. The way that online ...