Facebook is being investigated by the European Commission right now because of privacy concerns with their users. The European Commission is trying to ban targeted ads to users unless the user specifically allows it. If Facebook doesn’t comply with whatever the commission wants them to they will face huge fines as well ...
Latest news in Facebook Ads
Facebook Privacy Concerns and How It Will Affect Your Facebook PPC Account 05 Dec 2011
Facebook Ads: Split Testing Your Ad Copy 29 Nov 2011
You are now on your way to becoming an advanced Facebook Ads marketers. We are now in the final chapter of our seven part series, and will now focus on the benefits of split testing your ad copy. The image use in your Facebook Ads will play a great deal in if people click on your ads or not. Image first, text second, ...
Facebook Ads: Creating Your Facebook Ads Campaign 28 Nov 2011
Here comes the fun stuff, time to finally start creating your first Facebook Ads campaign! There are two major reasons why Facebook Ads has been such a successful ad platform. The first is that you can instantly connect with over 800 million people that are currently using Facebook, and the second reason is that you can target ...
Facebook Statistics by Country 28 Nov 2011
Are you currently advertising on Facebook Ads? If so, that’s great… but are you also currently advertising to countries outside of the United States? If you are, that’s even better! If not, you are missing out on a TON of new traffic and potential profit. Let’s quickly take a look at the top 20 countries ...
Facebook Ads: Review and Improve 27 Nov 2011
Once your Facebook Ads campaign is live and running for a few days, you should have a decent amount of data to study, with a few leads trickling in here and there… now what? Now is the fun part. You can review your ad campaign, tweak your ad copies and remove / improve what you currently have in place. Inside Facebook Ads ...
Facebook Ads: Managing Your Budget 26 Nov 2011
With over 800 million users on Facebook, you could really run through your budget fast! If you aren’t sure how to manage your budget, or have never created a Facebook Ads campaign before, this post is for you. Facebook Ads Pricing Management Before going live with your first campaign, there are a few areas and terms you ...
Facebook Ads: Design an Engaging Ad 25 Nov 2011
The secret to finding success on Facebook Ads can usually be summed up one sentence… “get people to click!“. In the last post we talked about how important it is to target the right audience, which is now the easy part of creating an ad campaign, but what really counts is creating a winning ad copy that gets ...
Facebook Ads: Target the Right People 24 Nov 2011
There are two major reasons why Facebook Ads has been such a successful ad platform. The first is that you can instantly connect with over 800 million people that are currently using Facebook, and the second reason is that you can target them based on their interests, along with full demographics. In short, it’s a ...
The Importance of Split Testing Images with Facebook Ads 23 Nov 2011
Some marketers will throw up one or two ad copies, then be satisfied with their results. This is one of the best ways to fail as an internet marketer and almost never have a long term ad campaign that continues to generate profits. Not only will your banners go stale and people will keep seeing the same ads over and over again, ...
Facebook Ads: Identify Your Goals 22 Nov 2011
When it comes to Facebook advertising, you have a lot of options. You can build out your own Facebook Fan Page, direct link to a web site or ad campaign, or create your own landing pages. You will also have to think about the end goal for your ad campaign. Are you looking to bring in new readers, create awareness around your ...
Marketers are the Best Liars 11 Nov 2011
The more you try and push your product, the more people are going to think that you are a liar. Bad news travels much faster then good news. Companies that are pushing Facebook ads to their pages need to make sure that if they are pushing a negative brand, it’s still a negative brand. If they are pushing a good ...
Does Facebook Page Credibility Affect My Personal Account? 10 Nov 2011
Today I am at PubCon in LasVegas. I had the opportunity to talk with Brian Piepgrass, Facebooks Internet Marketing Manager about Facebook Pages and Facebook Ads. The particular individual isn’t over Facebook Ads but is over Facebooks Open Graph and getting customers using it and engaging their fan pages with the new ...
How to Improve Facebook Results 09 Nov 2011
Facebook is growing. Facebook ads are becoming more and more intelligent. Below are a few tips to help increase your CTR on your Facebook ads. The average user has 130 friends, the power users that you want to engage has over 1000 friends. You want to engage those people. Focus on customer service. Below are a ...