PPC - Pay Per Click Management

We have all tried all the different Ad Platforms to see which one works better, right?  If not, shame on you!  Ok, ok, just kidding.  I have seen quite a few people with lot of hesitancy to get into the Facebook Ads.  For some reason, even though everyone seems to have a Facebook, the basic perception is that only a bunch of teenagers and drunk college ...

Ok people, its time to review how to make a keyword list that rocks the competition!  I think we have been over this in a past article a while back, but I think its time to go over it again.  After all, keywords are our bread and butter! So everybody here knows about the three types of PPC guys don’t you?  The first type we run across starts building ...

Lets say you are in the same boat as many of us: You have a client that is a mid sized business, and have a large local client base.  You would have probably created a ton of PPC accounts for the same “type” business before, and you had success.  This may or may not have been due to a less competitive market.  Now, you just figured out that ...

This problem is one we have talked about in the past, but I felt we needed to visit it again.  You are getting more clickthrough, but you are not seeing a higher conversion number!  Does not seem logical, does it? More clicks should mean more conversions, right?  You have probably already figured this out, but your account metrics do not follow a domino ...

When everything is going great with your PPC Campaign, that is typically when things start to go downhill for some reason!  For one reason or another, your performance just goes AWOL.  Sometimes, in fact most of the time, it leaves us scratching our heads as to why it would change, when we have not changed anything on our account!  When this happens, we ...

Ok boys and girls, we need to talk about some negative stuff.  I am going to head down the path of what NOT to do in the PPC world.  If you are interested in NOT killing your PPC account, then pay attention to this article! 1. Setting Terrible Goals Don’t set pointless goals that do not make you money.  It seems like a pretty easy thing to ask, but ...

  Ok guys, lets go back to talking about what we are doing AFTER conversions?  That is not where PPC ends!  We have already gone over this in the past, but it is high-time we go over it again.  Please read the below, and don’t forget about after-sale PPC. 1. Coordinate your nurturing and your PPC campaingns A smart idea with email nurturing ...

Ok guys, we need to go over a checklist again on some stuff you guys are all doing wrong!  We have gone over these in the past, but I feel it important to go over some of them again, and some new things I am seeing.  Please check this out, and make sure you are not guilty of any of this!   Spending too little time on your Ad Text:  Segmenting your ...

You guys have all been doing PPC for a while now….Either full time for yourself or for a company, or part time, hell, some of you ever probably do this crap for fun!  I am sure you all also know what its like to “hit the wall.”  PPC accounts can be like that gift you open up on Christmas, and you want to play with it and test out what ...

  Ok, everyone…..Here we go again.  We have a lot of newbies on the site, so I thought it prudent to go over a few basics again.  For those of you that are seasoned…..take a look again, you may have just forgotten something! We have spend some time here throwing together a great set of metrics and best practices to follow and look for in ...