We are going to do a five part course on the science and art behind being successful with your PPC campaigns! This is obviously important in each and every aspect, so I wanted to take a full separate article on each one, so that we can focus on the details and specifics of what makes a successful campaign manager. Each one of these are nearly ...
Passing The Google Adwords Exam: 101 06 Sep 2012
Typically, if you are looking to blog for another company rather than your own, or just add a certification to your resume, you are going to want to be passing the Google Adwords Qualified Adwords Exam before you go any further in your career. Now typically, you can pass this exam either individually, or if you are running a company, you can certify the ...
Facebook “Sponsored Results” A Bust? 29 Aug 2012
All you PPC and Search Marketing Goons that perked right up to hear about the Facebook Search Advertising that launched last week, listen up! I am a fan of Facebook, don’t get me wrong, but it is not Adwords or adCenter. Its closer to traditional Facebook Advertising. We all know what the typical Adwords ads are, they are on the middle of your ...
Companies Are Willing To Spend More, But is the Spending Going To Shift? 28 Aug 2012
It is a bit obvious that companies will be spending more PPC money here in the near future, as our industry grows more and more important. The biggest thing that comes up when we have this discussion is if we are going to see a change in where exactly the money will be going. The cost per clicks are increasing, and if everyone is going to want to ...
Some Trouble In Paradise… 27 Aug 2012
At http://ppc.org, we are pretty much always discussing what is in the future of the industry. These talks often show us the future of our income, and also helps us keep our clients’ best interests in mind, as well. We need to make sure we know what is coming down the road. Typically, there are many challenges in the PPC world that come and go, but ...
PPC stuff that you forget. All the time. 14 Aug 2012
Ok, so I write an article all the time with randoms tips and do’s and don’ts in your work. I typically do my best to bring all of the tips to you that we forget about all the time, and not the ones that we hear about all over the place. Don’t ditch your Lag Conversion Attribution Model. So maybe it takes your customers 5 minutes to get ...
Barking Up The Wrong AdWords Tree: 101 31 Jul 2012
There are quite a few things we think about AdWords that are not necessarily true. We have talked a bit about these in the past, but we are going to go over them again. Lets make sure this sinks in, folks! Lets talk a little bit about some of the biggest misconceptions out there about Google Adwords! This is important info, and knowing how it will ...
After-Conversion Work 101 23 Jul 2012
Ok, so we know that PPC is typically a do or die business, and it can also be a feast or famine business. What do we do to insure that we are never drying up our well, after the conversion on a current client or to keep the ball rolling with new ones? Here are a few ideas that we should go over again. 1. Coordinate your nurturing and your PPC ...
Some Big PPC Mistakes To Avoid 16 Jul 2012
Its always a tough thought for all of us to think of our flaws and what we have done wrong. Luckily, I am find pointing out all of YOUR faults and things you have done wrong. Ok, maybe I am kidding myself, we have all done these to some extent, but if you want to have a successful career in PPC, this might be one you want to read through. Lets look at ...
Some reasons Google sucks for you PPC Managers 09 Jul 2012
We all spend some time working the Google machine, do we not? I thought it would be beneficial to get on here and rant about what things suck, so you can know to avoid it as much as possible! 1. I want to view all of my enabled ads. Not all the paused ones and the enabled ones, but just the ones I am using. I can view all my other enabled stuff, so ...