Marketing is an essential function if you are to grow your small business. It involves all efforts you make in your startup to build a relationship between your company and consumers. The problem is that marketing a startup is easier said than done. Unlike the more prominent brands, you ought to find affordable ways by which ...
Monthly Archives: April 2020
Marketing on a Budget, Effective Tips for Small Business Owners 29 Apr 2020
How to Measure Your Website’s Page Speed Effectively 28 Apr 2020
The time it takes a website to load is a critical statistic every website owner must understand. Google and other search engines have all made clear just how much a difference loading even 0.1 seconds does to a website, especially for eCommerce websites. A longer loading time and you will find yourself with: Lower rankings on ...
What to Look for When Choosing WordPress Hosting 26 Apr 2020
WordPress hosting is a huge topic of conversation on the internet, mainly due to the significance it can have to the success of a website. If you choose the right hosting provider, not only will you see great improvements to the reliability and performance of your website, you should be able to gain much better SEO too. ...
Eat fruit – Analyse A Real PPC Campaign 22 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly against Google shopping results. The problem with this is that Google Shopping results are going to genuinely be more appealing, mainly due to having pricing, reviews, images, plus ...
3 Ways to Optimize a PPC Lead Capture Page 15 Apr 2020
There are many different types of landing pages you can choose to use with a PPC campaign, with a recent article looking at some of the ways to optimize a click through landing page for PPC. Another type of landing page that is commonly used in PPC comes with the lead capture page. This is a page that has some sort of form on ...
Guide to Choose the Best SSL Certificate for Your Website 15 Apr 2020
Looking for the best SSL certificate for your website? You have come to the right place. No matter what type of website you own, an SSL certificate is mandatory. No wonder, a lot of webmasters have installed an SSL certificate. As per BuitlWith stats, there are 85,167,054 SSL certificates on the internet. An SSL ...
2 Easy Ways to Optimize a PPC Click Through Landing Page 14 Apr 2020
When it comes to choosing a landing page for your PPC campaign, you’ll tend to find there are three main types that advertisers like to go for: product/service pages, lead capture pages and click through pages. Each have their different reasons for being used. A click through landing page, as it states in the name, is all ...
Top Key Points for a Successful PPC Campaign 11 Apr 2020
Composing and producing the ultimate search advertisement, well, this doesn’t work. There is always room for improvement for a PPC system; it’s only a matter of time, money and expenses. Saying that other variables that result in a search advertisement, hitting the highest click-through rate as it promotes the brand ...
Razer – Analyse A Real PPC Campaign 09 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Candles Direct, who had a PPC campaign for a brand of candles, that used the incentive of it being at a discounted rate to attract web users into a click. This was an example of web users that had determined what they wanted to ...
3 Potential Causes of Low RPMs in PPC 08 Apr 2020
For those that are monetizing their websites through PPC, now is a very difficult time to do just this, mainly because of the issues surrounding COVID-19. If businesses are closing and furloughing staff, or struggling with finances, one of the first areas that are cut of funding is marketing. Less PPC campaigns means less ...
3 Quick Tips to Supercharge Blog Posts SEO 07 Apr 2020
At its source, the main element that determines the search engine optimization of a blog post is in the contents itself. If the content is poor quality and not unique, no matter how many SEO tricks you try on the content, it will still never rank highly- you cannot cheat Google and other search engines. There are many things ...
Candles Direct – Analyse A Real PPC Campaign 02 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and lead capture landing page, specifically designed with no other buttons on the page, so the only thing the web user could do was fill out the email address form (increasing the likelihood of a ...
Understanding cPanel Statistics for Web Developers 01 Apr 2020
cPanel is, by far, the most popular Linux-based control panels to run and maintain web hosting from. However, for someone that has come from shared hosting to dedicated hosting, it can seem quite a shock. This is generally because most shared hosting platforms have an ‘overlay’ over the hosting so that it is easy ...