The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at people wanting home insurance for their second home, when the majority of people would have been wanting home insurance for, well, just their home. One area I have had to ...
Monthly Archives: December 2019
Blue Host – Analyse A Real PPC Campaign 31 Dec 2019
First Thoughts: Moving from Shared to Dedicated Hosting Servers 31 Dec 2019
It’s probably one of the biggest migrations a website owner can make, possibly apart from moving from Blogger to WordPress: changing from a shared host to a dedicated host. It’s something that every website should, and really need to, do as their traffic starts to gain serious numbers. However, it is a huge change ...
How to Gain Great Backlinks for SEO Gains 31 Dec 2019
There are many many factors that will affect the SEO of a website and the articles on it. The content itself, the user experience and much more all contribute to how well a web page ranks. Another factor that determines the SEO of a web page comes with the backlinks coming from other websites to it. Linking is a crucial part ...
Gain Useful SEO Insights From Google Analytics 21 Dec 2019
The good thing about Google Analytics is that it will allow you to gain an incredible amount of marketing and SEO insights from it. These insights will help you a great deal in discovering the opportunities that may exist Through which you can maximize the overall performance of your website. You will get to know about the ...
HomeProtect – Analyse A Real PPC Campaign 18 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Piaget, who had a well designed search advert, and had chosen to use a standard page from their website as their landing page. As much as this can be a bad idea, it can also work to an advertiser’s advantage if the standard ...
Should You Enable Comments On A Website? 18 Dec 2019
The way websites have worked has changed over the last several years: its been quite radical. Back in the day, guest posting, link building through bios, and other SEO pushes were considered the best way to improve ranking. However, websites such as one of my originals (AskWillOnline.com) are null-undated with requests from ...
Shares vs Dedicated Hosting – Which Should You Use? 17 Dec 2019
When it comes to running a website, one thing that every website owner will have to invest in is a hosting package. Hosting is the computer server at which the website data is stored at. Every time somebody tries to load your website, they would be pointed to the servers (through an IP address), and the servers send the ...
Piaget – Analyse A Real PPC Campaign 14 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Avanti, who had a good search advert, but had a landing page that was not well optimized for the conversion they want: a lead capture. With a lead capture page, it is important to have the actual lead capture appear above the fold, ...
What To Blog About When You Have No Ideas 13 Dec 2019
Blogger’s Block. It’s something all bloggers, online publishers and creators don’t ever want to have to deal with. However, just like writers get writer’s block, bloggers will, at some point or another, run out of ideas just as they are about to start writing a post. What to do in this situation? There ...
Pros and Cons of Running Adverts on a Website 12 Dec 2019
There are many different ways of monetising the traffic that comes to a website. Some website owners might try to sell a product or service on the website. Some might use affiliation to earn on commission. Some might incorporate sponsored content and other sponsorships to make money. However, by far the most popular choice for ...
3 Content Performance Factors Google Analytics Fails to Gauge 11 Dec 2019
Google Analytics or GA is one of the best traffic assessment tools to measure website performance, but it can fail when it comes to content performance. The tool was designed to monitor traffic for content and e-commerce websites based on the reports around web page views. GA provides some high-end data surrounding page views ...
3 SEO Maintenance Tasks to Perform on a Website 10 Dec 2019
Even if you decide to use the a paid service/plugin such as Yoast or RankMath, the truth is that, although the individual post will have good SEO, your website can still have bad SEO – this is because links can get broken and, in general, the more content you have on your website, the more chance things will get lost and ...
3 Ways to Optimize the Navigation Menu of a Website 09 Dec 2019
A critical element to every website comes with the navigation menu – the menu that appears at the top of websites which allows the web user to browse different areas of it. Having a well designed navigation menu has the benefit of: Making your website easy to browse and explore the different areas of it Improve the time ...
Avanti – Analyse A Real PPC Campaign 08 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC campaign, not surprisingly either. Considering that Moz offer a SEO service, it shouldn’t come as a shock that they create a well designed PPC campaign. An area that is going to be interesting ...
What are Backlinks in SEO? 05 Dec 2019
Backlinks are extremely helpful in improving a website’s rank in the Google Search Pages. Backlinks have a prominent impact on a website’s ranking. Multiple factors are taken into consideration by the search engines while calculating the rankings, backlinks happen to be one of them. However, one cannot accurately say how ...