The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the best PPC campaign. The search advert was solely competing against sponsored shopping results, without any additions such as ad extensions to make the advert that bit more appealing. On top of ...
Monthly Archives: November 2018
YorkTest – Analyse A Real PPC Campaign 28 Nov 2018
Pros and Cons to Google Adsense Auto Ads 27 Nov 2018
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked of Ezoic take full advantage of this, implementing machine learning to improve the earnings publishers receive, as well as user experience on the website. For example, somebody ...
Here’s What You Should Know: 3 Content Distribution Technology Trends to Adopt 23 Nov 2018
Content marketing relies, to a great degree, on technology. As such, it develops and progresses very quickly. Search Engine Optimization, mobile search, and video marketing, all of these factors have been advancing and changing content marketing for the past years. And you are either falling behind or keeping up. The content ...
AO – Analyse A Real PPC Campaign 22 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aqua Card, who had a search advert that could have been improved in a few areas to make it stand out from the competition, especially since it ranked lowest in paid search results. Recovering from this, the landing page was a ...
Google Introduces New ‘Black Friday’ Search Advert 21 Nov 2018
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular phone concept comes to mind. However, there has been a lot of innovation that has worked, with there being many examples in pay per advertising. The latest innovation from ...
Should You Allow Commenting On Your Blog? 20 Nov 2018
An important section to a website comes after the content of it – that’s right: comments. The truth of the matter with comments is that bloggers are split by it, as to whether they should disable them or let their audience comment. It’s an interesting debate because the answer to ‘should you disable ...
23 Tips to Improve Your Search Engine Ranking 14 Nov 2018
The whole internet seems to evolve around search engine optimization and, to some extent, rightly so. The search engine ranking of websites and articles play a significant role in the traffic quantity and quality that is received to the website. This makes it clear just why so many people put so much time to finding every ...
Aqua Card – Analyse A Real PPC Campaign 13 Nov 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Admiral, who had both a well designed search advert and landing page, that would have attracted healthy click through rates. An area that is always fiercely competitive in PPC is with the bank industry – mortgages, loans, bank ...
4 Things That You Must Not Include in Your SEO Campaign 11 Nov 2018
How is Your SEO Campaign coming along? Are you engaged in one? Hopefully you are. The process ushers more exposure and eventual conversions. What implements are included in your campaign or to-be endeavors? What are the essential elements of SEO success? It’s a tough question to address objectively. Rather, each brand must ...
Why AMP Might Actually Be Bad For Websites 08 Nov 2018
This does seem quite counter intuitive to say that AMP is bad. I recently wrote an article outlining the main pros and cons associated with adopting AMP for mobile web pages. They increase search engine ranking, loading speed and decrease the load on your hosting servers. However, with them comes a lack/decrease of ads, the ...
4 Drawbacks to Pagination of Content 07 Nov 2018
We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews per visit, increase revenue, make the content seem more appealing and manageable to read, as well as allowing the web user to read the section that they are more ...
4 Benefits to Content Pagination 06 Nov 2018
Although some say there is a sweet spot to how many words an article should consist with on the internet, you will tend to find that longer articles (1500+ words) will generate the most traffic and revenue from advertising. This is because: Google and other search engines have more content to crawl, enabling them to understand ...
How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results 02 Nov 2018
“How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and small business owners who have seen Twitter Carousel while searching for something in Google. One of the misconceptions is these are only something Google does for big brands or famous ...