The last PPC campaign I analysed in a ‘Analyse A Real PPC Campaign’ series was from Perfect Glasses, who had a good search advert but a landing page that could have been better. With summer around the corner, it has never been a better time to look to buy an action camcorder to record all of the amazing things ...
Monthly Archives: June 2016
GoPro – Analyse A Real PPC Campaign 29 Jun 2016
What Will Brexit Mean for PPC Advertisers? 28 Jun 2016
The political world was hit by, what can only be called, a seismic earthquake, as on early Thursday morning, Great Britain’s public decided to leave the European Union. Of course, this has been a very controversial decision which has sparked hundred of thousands of people, if not millions, arguing why they should not (or ...
Should You Invest Time in Content Mills? 28 Jun 2016
When it comes to making money online, a lot of freelancers turn to content mills as they have the ability to provide steady streams of income for freelancers. At its basics, content mills are websites which employ freelancers to write content for them to bring in organic traffic to the website (and, as we know, traffic has ...
Perfect Glasses – Analyse A Real PPC Campaign 23 Jun 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Loaf, who had a campaign that had slightly different targeting as opposed to its competitors – where the competitors of Loaf went for being price sensitive, Loaf removed any quantitative values and went for a luxurious brand ...
Which is better? Facebook or SEO? [Infographic] 22 Jun 2016
![Which is better? Facebook or SEO? [Infographic]](https://ppc.org/wp-content/themes/payperclick/images/no-img_small.png "Which is better? Facebook or SEO? [Infographic]")
For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of well-written and useful articles, how-to videos, and free software that you can plug into overnight. If you have a little bit of money to invest into them, it opens up even more doors. While ...
6 lessons I have learned working with SEO clients 22 Jun 2016
Written by Izzy Wisniewska I love working in SEO. It has its challenges but at the same time it is a very rewarding career path with a lot of potential for growth. I believe that one of the main benefits of working in Search Engine Optimisation comes from the ever changing nature of SEO, which is shaped by the frequent updates ...
3 SEO Tips To Apply When Blogging 22 Jun 2016
Search Engine Optimisation (SEO) is crucial to the success of, just about, any website out there. Without SEO, traffic will dwindle to a halt and without traffic a website is worthless. For this reason, it is critical to the healthiness of your website to make sure you apply SEO when you are blogging. With this in mind, here ...
Google Testing Green ‘Ad’ Logo in Paid Adverts 21 Jun 2016
It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPC advertising, you will usually find that it improves PPC some way or another. The last update to PPC saw the number of paid search adverts increase from three to four while completely removing the right ...
Loaf – Analyse A Real PPC Campaign 16 Jun 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Dell, who had a mediocre PPC campaign considering the fact there were questions raised both for the search advert and landing page. In this article, I will be looking at the furniture industry: inparticularly beds. Therefore, ...
2 Important Statistics to Care About in Google Adsense 15 Jun 2016
Google Adsense is the most used for of PPC advertising worldwide for publishers – fact. As well as this, I do not doubt for one minute that website owners/publishers of Adsense check up on their Adsense homepage to see how their website/s are doing and to try and improve of them too. The fact of the matter is that knowing ...
How to Optimise a Tweet to get Clicks 14 Jun 2016
Social media is a formidable source to gain traffic for the plain reason that millions upon millions of people use it daily, sometimes several times a day, to get updates and find information. Due to this, there are many businesses that adopt social media marketing as away to gain traffic: other than the obvious solution to ...
Google Now Banning Payday Loans in AdWords 08 Jun 2016
Part of the success behind Google most successful program, Google AdWords, is the strict rules it implements to make sure only the best adverts are displayed for web users. For example, Google illustrated that they removed 780 million adverts alone for one reason or another last year – they did not comply with the rules ...
Dell – Analyse A Real PPC Campaign 08 Jun 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from TopCashBack, who had, pretty much, a perfect search advert and a very good landing page too – TopCashBack had used an ad extension to provide web users more contextual links to click onto as well as increasingly the overall ...
How To Get Webmaster More Involved With Your Website: Get Free Promotion! 08 Jun 2016
Written by: Adam Clarke Build your website to be the most accessible to webmasters is a number one key tip. When I visit a website I personally find myself mining it for opportunities to expose myself out there on the internet. An opportunity to connect and network with like-minded and resource strong powerhouses and underdogs. ...
3 Rules for SEO in 2016 07 Jun 2016
Search engine optimisation is a crucial element to every site’s health. However, knowing what optimisations you have to do for search engines that will benefit you is difficult to know considering that Google makes on average 500 changes to their search engine algorithms every year. Therefore, it is always important to ...
TopCashBack – Analyse A Real PPC Campaign 02 Jun 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cyber Power, who had what can only be described as a PPC campaign that was slightly mis-targeted: an ‘i7 laptop’ does not straight away mean the web user wants a gaming laptop. Due to this, the whole campaign will be ...