Continuing the ‘Analyse A Real PPC Campaign’ series, today I will be looking at the laptop market and how competitors create campaigns for the term ‘buy laptop’. We should expect to see some stiff competition considering that 1) everyone always needs a laptop and 2) Christmas is approaching (therefore, ...
Monthly Archives: November 2013
HP – Analyse A Real PPC Campaign 12 Nov 2013
How to Stop Competitors from Ranking for Your Name 07 Nov 2013
Completion in advertising is healthy, but when your competition is straight up ranking on the first page of the search results for your name, then you are in trouble. In most cases no one wants their competition to rank for their own brand names. I’m not talking about products like “steel microwave”, ...
URL – Understanding the Basics of Optimising PPC Text Adverts 07 Nov 2013
It is a common misconception that the URL to a PPC text advert does not hold any sort of importance to the success of the advert. The URL can be optimised in so many ways because it does not have to be your actual landing page’s URL. Already in the mini series ‘Understanding the Basics of Optimising PPC Text ...
Description – Understanding the Basics to Optimising PPC Text Adverts 06 Nov 2013
Already, I have looked at how to understand the basis to optimising PPC text advert’s titles which produced three helpful points any advertiser can use to making their title of their advert that bit better. In this article, I will be looking at the description part of the PPC text advert. The typical way web users go ...
Title – Understanding the Basics to Optimising PPC Text Adverts 05 Nov 2013
Sometimes, in pay per click advertising, it is better to completely understand the basics and succeed at them rather than to try something difficult and run the risk of failing. This is the main reason for doing this article. I will be surprised if every advertiser knew exactly every point I make below about the typical PPC ...
Hacking Twitter Interactions 04 Nov 2013
Social Media is a growing segment today. Today I had the chance to chat with Branden Hampton about how he became one of the top dawgs on Twitter. Branden is recognized as one of the top tweeters in the World by Forbes Magazine. Branden gained his engagement when Twitter first started by engaging people with @notebook. ...
iPhone 5s – Analyse Real PPC Campaigns 04 Nov 2013
With the new arrival of Apple’s new smartphone line-up, it is clear that there will be many PPC campaigns that will evolve around the iPhone 5s. Many people will want to buy this new and up-to-date smartphone and it is the mobile carrier’s job to create PPC campaigns to attract potentially new customers to their networks ...
How to Think Ahead of the Game in PPC 03 Nov 2013
How can pay per click advertising advertisers gain success? To this question, there are many answers. You could look at how the advertiser optimises their landing page or even out specifically what they are selling – is there a strong enough market for what they are trying to sell? However, on top of all the little ways ...
Some Useful PPC Articles From October 2013 02 Nov 2013
It has been one of the most successful months (October 2013) in delivery helpful PPC articles to advertisers all over the world. The main reason for this happening is because of the ‘Optimising a PPC Landing Page’ series which is exclusive to October. As well as this, there are other PPC articles away from the PPC ...
Intel – Analyse A Real PPC Campaign 01 Nov 2013
Last article in the ‘Analyse A Real PPC Campaign’ series looked at the leaders of most online markets: Amazon. What we found with them was that they do not need a specific landing page that is custom-designed for pay per click advertising. Instead, since 99% of people already know Amazon and what their website looks ...
3 Signs That It’s Time to Expand Your Online Business (And How to Do It) 01 Nov 2013
With the right ad campaigns, you can expect to bring in a lot of extra traffic to your business’ website. You certainly don’t want to make the mistake of bringing in new customers and being unable to support that many page views and additional transactions. Avoid creating a bad experience for your online customers by first ...