Monthly Archives: March 2013

John Lewis – Analyse A Real PPC Campaign

John Lewis – Analyse A Real PPC Campaign Carrying on with the ‘sort of’ series, ‘Analyse A Real PPC Campaign’ is where I look into a real PPC campaign of a large business looking at the way they have used pay per click advertising to benefit them. In the past, I have done businesses such as Apple, Nike and . Today, I will be looking at the ...

Top 7 Link Building Mistakes You Must Definitely Avoid In 2013

Top 7 Link Building Mistakes You Must Definitely Avoid In 2013 Including links in your websites and blogs is a better and intelligent move towards adding more traffic to your site. Website building has become more updated now and making it more popular among people. Links are more essential to a website as it lets the users to directly navigate to the requested page of the website. If you ...

What Does the Big G Have Planned Next?

What Does the Big G Have Planned Next? It’s always interesting to see what Google has in the works in the world of link building and search results. With Panda and Penguin wiping out a ton of online businesses and their ranking, we are always at the risk of our business and web sites if we are truly relying only on Google for traffic. In my featured article ...

PPC Bid Management: How can you Save Money?

PPC Bid Management: How can you Save Money? PPC bid management. To many it is a minefield of tools and opinion that can quite simply be information overload. I am somewhat of a novice when it comes to pay-per-click. In fact, I am just going to put it out there and say I am a complete PPC virgin. However, in such a tech-savvy world, it is crucial to understand all the ...

Exactly How Does PPC Work?

Exactly How Does PPC Work? Believe it or not, there are still lots of advertisers out there that still do not use pay per click advertising. The reasons will vary from one advertiser to another. For example, one advertiser may find he gets better results with banner advertising while another advertiser may find it too much of a task to learn and ...

The importance of having a good landing page in a PPC ad campaign

The importance of having a good landing page in a PPC ad campaign If you want to promote your products or services through a PPC ad campaign, then you would need a great landing page to serve your purpose. Not only Google determines your quality score of the ad campaign through the evaluation of your landing page, but your landing page is important to retain visitors on a general level. There ...

Business Success, Online Marketing, And 2013 – At A Glance!

Business Success, Online Marketing, And 2013 – At A Glance! A website not noticed by the targeted customers is just useless. To make a business website popular among other tough rivals and to reach the targeted audiences, internet marketing is the way to go. It can bless the online business not just with success, but also with high revenue. Why any online business should have proper ...

Some Useful PPC Articles From February 2013

Some Useful PPC Articles From February 2013 With us already gone past the second month of the new year, there are now lots of new PPC articles to help with improving a PPC campaign. Sometimes, when it comes to finding help online, you might think it is not helpful continually reading helpful articles on PPC on a regularly basis. However, there are no campaigns out there ...

A Low CTR In Adwords Is Not The End Of The World

A Low CTR In Adwords Is Not The End Of The World When you have a pay per click campaign up and running, there are lots of statistic you can use to determine the success rate of the campaign. For example, the most common way advertisers determine the success rate of their campaign is through looking at how many conversions they gain (with ‘conversion’ still being a ...

Why I Continually Use Adsense To Monetize My Website

Why I Continually Use Adsense To Monetize My Website Pay per click advertising is still the number one way for many many people around the world to monetize their websites, games and videos: just about anything. The reason for this will be different for every person: one PPC publisher may find that the contextually based adverts gains much more clicks than any other form of ...