Every good PPC and SEO expert knows that good keywords research is the key to your online success. Adwords data is great for anything PPC but most SEO experts don’t factor in Google Keyword Tool as being a great option for SEO and finding the right keywords to start ranking for. The AdWords Data Being Used For SEO ...
Monthly Archives: September 2012
AdWords Data Being Used For SEO Purposes 28 Sep 2012
Targeting the Right Audience for Online Dating 27 Sep 2012
One of the best ways to make more money through promoting ad campaigns is by knowing more about the audience you are targeting. Dating is one of the hottest markets to demographic targeting and really breaking down your ad campaign to hit specific users and knowing what they are exactly looking for. Online dating is also a hot ...
PPC and the Restaurant Industry: Why Size Matters 27 Sep 2012
It is no secret that the restaurant industry generates quite a few search queries, so online marketing is extremely important. If you want people to find your restaurant website, there are three types of online marketing you need employ—SEO, PPC, and social media marketing. When it comes to SEO and social media, it’s all ...
Analysing A Real PPC Campaign – eBay 26 Sep 2012
With the internet growing at a rapid rate of knots, it could be seen that online auctions have benefited the most from the recent recession due to the fact more and more people are looking to cheaper alternatives than high street RRP prices. When it comes to the biggest online auction website, eBay, and PPC campaigns, I did ...
How To Increase Your CTR in your Pay Per Click Ads 26 Sep 2012
Click Through Rates, in short called as CTR. It is a significant factor while maintaining Pay Per Click ads. Click through rate is important for an accounts because it directly hits the hits the score of earning through clicks and maintains quality. Most of the people working with Pay Per Click ads must be dying to know ...
What PPC Statistics Tell You About The Publisher’s Website 25 Sep 2012
As all PPC advertisers will know, changing different statistics in pay per click advertising will ultimately result in their adverts being advertised on different publisher websites. Therefore, it could be seen that advertisers have quite a strong control on specifically what type of websites they advertise on. Yes, there is ...
Social Media for Business – Mistakes to Avoid 24 Sep 2012
Nowadays, many business owners are using social media to promote themselves, as well as their businesses. Social networks such as Twitter, Google+ or Facebook are powerful tools for growing a community and establishing relationships. However, there are a few mistakes you need to avoid when using social media for business. 1. ...
12 Basics about the Google AdWords PPC Exam 24 Sep 2012
If you are thinking about taking the Google AdWords PPC Exams, make sure you read this article full of tips on how to pass first time before you begin. 1. Costs The Google AdWords PPC Exam costs $50, but the possibility of getting Google vouchers online to cover this cost exists. This is particularly true if you have a large ...
Increase PPC Marketing Conversions with Postal Follow Ups 21 Sep 2012
For anyone is spending their own money and collecting full lead data through pay per click marketing, you can truly appreciate the need for a good return on investment. With ppc costs on the rise and some people paying more than $1 per click, getting as much out of your ad dollars is now more important than ever. There ...
Is BuySellAds A Competitor to PPC? 20 Sep 2012
It’s a question that I guess many advertisers have already asked themselves and answered. BuySellAds.com currently is the market leader in banner advertising for the fact that they have the most advertisers, most publishers and best features and user interface. Can they be seen as a competitor to the likes of Google ...
Is Facebook’s Sponsored Results a Failure Already? 19 Sep 2012
Back in July, Facebook started testing Sponsored Results, a new format designed to allow businesses to buy ad spots that are displayed in its internal search results — think Google AdWords. The format went live in late August. Initially there were rumblings regarding whether the social giant was biting off more than it can ...
Analysing A Real PPC Campaign – Apple iPod 19 Sep 2012
Sometimes, the best thing to do in PPC is to analyse your competitors or other general advertisers and see how they are using PPC to make them money. Around a week ago, who were the highest advert placed on Google search results from searching for the keywords ‘bank loans’. This time now, I will be analysing the ...
Who Is The #1 Hosting Company For Bloggers? 18 Sep 2012
This week our partner company Blogging.org put together a post “Top 25 Hosting Companies” in the world for Bloggers. In this post they had 5600 bloggers vote on the top 25 hosting companies. Hosting is a growing industry and there are many companies out there that claim they are the best. Now you will know who ...
Landing Page Abbreviated 18 Sep 2012
The landing page of a PPC campaign is the the webpage which your contextual traffic will ‘land’ on after clicking on your advert. Therefore, it can be deemed as quite important. It is where you have to try and gain a conversion from your traffic you have gained through PPC. I think of it as the ‘make or ...
What PPC Experts Really Think About Keyword Selection 15 Sep 2012
Starting a PPC campaign can be a rather daunting task; especially if you’re marketing for a client. They’ve bet their dollars on your success and at any point they can cancel their services with you. Having said that, successful campaigns begin with keyword selection. What didn’t you know about keyword ...
Mobile PPC Targeting for Local Businesses 14 Sep 2012
So today I’m going to show you about one client that I have been working on a bit over the past year. The client is a local windshield repair company that’s ranking very well in the mobile arena. In this post I will break down the mobile PPC targeting for local businesses by showing you how I have setup and ...