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John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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    5 Ways to Improve Your PPC Campaign

    5 Ways to Improve Your PPC Campaign

    If you’re reading this, you probably know that pay-per-click advertising is an incredibly effective way to drive high-intent traffic to your site, increase conversions, and boost sales. But not all PPC strategies are equally effective. Follow these 5 tips to make sure you’re getting the greatest bang for your buck with your PPC campaign in 2016. Zone in ...

    What a Startup Needs to Know Before Entering the Payments Industry

    What a Startup Needs to Know Before Entering the Payments Industry

    Due to fallout from the last financial crisis and growing concern over transparency, personal data, and growing fraud and laundering tactics, multiple layers of regulatory compliance are being added to all online and offline transactions that involve the exchange of money. Just remember that even companies like PayPal made some poor decisions along the way ...

    Hacking Twitter Interactions

    Hacking Twitter Interactions

    Social Media is a growing segment today.  Today I had the chance to chat with Branden Hampton about how he became one of the top dawgs on Twitter. Branden is recognized as one of the top tweeters in the World by Forbes Magazine.  Branden gained his engagement when Twitter first started by engaging people with @notebook.  This over the next year became ...

    Book Launch – How to Maintain Relationships with your Customers

    Book Launch – How to Maintain Relationships with your Customers

    Successful marketing is the centrifuge to business success. It’s how you maintain relationships with your customers, build your brand and make sales. People like John Rampton, an entrepreneur, marketing guru and startup addict who founded PPC.org and Murray Newlands, entrepreneur, marketing guru and founder and editor of www.themail.com  are pioneers in ...

    7 Ways to Copywrite The Perfect PPC Campaign and Avoid Popular Pitfalls

    7 Ways to Copywrite The Perfect PPC Campaign and Avoid Popular Pitfalls

    Before you create an effective PPC campaign, first you need to understand the basic meaning of PPC. PPC is just an internet advertising model which is used to direct traffic to websites, in which the website owner is being paid by the advertisers when their ad is clicked. In other words it can be simply defined as ‘amount spent to get an advertisement ...

    Topify's New App Launched Today

    Topify's New App Launched Today

    As a marketer, we sure love our forums. I can show you leader after leader who began their profitable business from daily and consistent work in forums. If they did it, why shouldn’t you? Not only are there , but you have the opportunity to meet others in your target market and drive traffic to your websites. While it’s a relatively new space in ...

    How To Change Careers

    How To Change Careers

                          “It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad.” C. S. Lewis ...

    3 Ways Bad Hosting Can Ruin PPC Efforts

    3 Ways Bad Hosting Can Ruin PPC Efforts

    When starting a business or trying to attract new customers to an existing business, pay-per-click (PPC) advertising can be a great tool. PPC campaigns are based on websites placing ad links to a business’s website or specific product page, in exchange for financial compensation when visitors click on the ad links. Ideally, webpages that PPC ads are ...

    Blogs, Watches and Building Your Brand

    Blogs, Watches and Building Your Brand

    Some people have said, “You can tell a man’s wealth by the watches he wears and the cars he drives.” You find any truth in that? Anybody can get a credit card and buy an expensive watch. It may not exactly be the best indicator of wealth. So I pose an important question today: Why do we wear watches and blog? In this post I’ll point ...

    10 PPC Tips From Master Yoda

    10 PPC Tips From Master Yoda

    I was watching Star Wars (the real ones) yesterday and learned some valuable lessons that apply to the paid search world.  Here are 10 PPC tips from Master Yoda that he has managed to teach us without us even knowing!  Master Yoda teaches us from simple principles how to manage and create amazing PPC accounts that convert. We all know Master Yoda from our ...