An extremely important part of a WordPress website is the theme. Having a good theme not only helps user-focused metrics, but it also can give you a large SEO boost. It could speed up your website, make it responsive, reduce the bounce/exit rate, and keep web users on your site for longer. All in all, the theme you choose for your site is going to be ...
3 Quick Ways To Give Your Website a SEO Boost 26 May 2020
When it comes to finding ways to improve the search engine optimization of a website (SEO), there is a multitude of ways you can do this. However, the majority of these are quite time consuming, using specialist analysis and tools, from the likes of SEMRush and more. What if there were some ways you can improve the ranking of your website, without actually ...
What to do as a Publisher when Cookies Die – PPC Tips 20 May 2020
The future of advertising online, as it currently stands, looks quite bleak. Back in January 2020, Google confirmed that they are starting the process of removing cookies from the Chrome browser. Considering this is the most used browser out there, this is the start of the end for cookies as we know it. Ultimately, this is not good news for publishers that ...
Does the Location of a Web Server Affect SEO Performance? 14 May 2020
Search engine optimization is of huge importance to the traffic a website gets. If you maintain good SEO practices for your website, and follow certain codes of practice, then you are very likely to become friends with major search engines. Ignore some of the rules, and you’re going to struggle to gain organic traffic. One area that is disregarded ...
5 Ways to Improve the Performance Speed of a Website 06 May 2020
As mentioned in a previous article about website performance, how fast a website loads is a critical factor that will affect SEO, user experience and revenue performance for your website. This is why it should be an aim for every website owner to eek out as much performance of their website, to reduce the load time to as low as possible. However, how do we ...
How to Measure Your Website’s Page Speed Effectively 28 Apr 2020
The time it takes a website to load is a critical statistic every website owner must understand. Google and other search engines have all made clear just how much a difference loading even 0.1 seconds does to a website, especially for eCommerce websites. A longer loading time and you will find yourself with: Lower rankings on Google and search engines ...
What to Look for When Choosing WordPress Hosting 26 Apr 2020
WordPress hosting is a huge topic of conversation on the internet, mainly due to the significance it can have to the success of a website. If you choose the right hosting provider, not only will you see great improvements to the reliability and performance of your website, you should be able to gain much better SEO too. However, when it comes to choosing ...
Eat fruit – Analyse A Real PPC Campaign 22 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly against Google shopping results. The problem with this is that Google Shopping results are going to genuinely be more appealing, mainly due to having pricing, reviews, images, plus it will always be above paid ...
3 Ways to Optimize a PPC Lead Capture Page 15 Apr 2020
There are many different types of landing pages you can choose to use with a PPC campaign, with a recent article looking at some of the ways to optimize a click through landing page for PPC. Another type of landing page that is commonly used in PPC comes with the lead capture page. This is a page that has some sort of form on it, text box, or some way for ...
2 Easy Ways to Optimize a PPC Click Through Landing Page 14 Apr 2020
When it comes to choosing a landing page for your PPC campaign, you’ll tend to find there are three main types that advertisers like to go for: product/service pages, lead capture pages and click through pages. Each have their different reasons for being used. A click through landing page, as it states in the name, is all about getting the web user to ...