PPC - Pay Per Click Management

An extremely important part of a WordPress website is the theme. Having a good theme not only helps user-focused metrics, but it also can give you a large SEO boost. It could speed up your website, make it responsive, reduce the bounce/exit rate, and keep web users on your site for longer. All in all, the theme you choose for your site is going to be paramount to the success of it.

Which theme should you choose, though? There are thousands of themes out there, some free, others paid, which claim to be the best theme for WordPress websites. One of these themes is the Divi theme: a well-known theme that is used in its thousands. It is so popular, in fact, that, alongside Elementor and GeneratePress, it is the top three themes used for WordPress sites worldwide.

Following the crowd can be a good thing, but can also be bad. Here, I’ll explore some of the pros and cons there are to Divi, which you can consider before purchasing the theme.

 

A Theme Builder

The main attraction to Divi is the fact that it is an all in one theme builder. By this, you can design the whole theme of your website by dragging, dropping, and customizing on the frontend of the site.

For many many bloggers and website owners out there, this is going to be a huge plus. No need to learn code. Divi allows you to drag, drog, and customize exactly how you want your page to look.

 

Specify Categories Pages to Improve SEO

Something that often gets overlooked on websites are category pages. These are the pages that group posts together from the same category.

Commonly, category pages do not do well for SEO because:

• They do not have any new content on them
• They are just a group of articles under the same category
• Think of it more as a ‘portal’ to get to the article the web user wants to read

However, these pages do not need to be like this. In actual fact, you may want to customize the pages however you want, to improve the SEO of each page and get them getting better SEO, more traffic, and better user metrics too.

Divi allows just this – with Divi, you can customize each category page however you see fit.

 

Bloated Code

Divi comes with a ton of features, which is great. However, features come at a price: code and load time. As a theme goes, there is a lot of code associated with Divi, which means more code has to be loaded on each page.

Load time is extremely important to a website. If you start off with a theme that has lots of code, you’re going to struggle to make it very fast.

 

Futureproof?

An issue that can be seen with Divi is that you’re tied down by the theme if you use it. When you create posts with Divi, if you remove the theme, the posts will not look the same. Unlike other themes, where the content would not change, the same cannot be said for Divi.

For this reason, if you are going to use Divi, it’s going to be for a very long time, so be better sure you want to use the theme for years to come!