If you’ve ever been sucked in by a pay-per-click ad, don’t feel bad. That’s the goal of these advertisers, and if they do it right, they’re connecting consumers like you with the best products and services. However, PPC ads are just as susceptible to fraud as any other type of advertising. This goes beyond click fraud; it can actually lead to stolen ...
Outsource Your PPC to India with No Fees for Setup 03 Jun 2014
A leading technology company in India, SEO Softech, has announced that customers can outsource their pay-per-click (PPC) needs with no setup fees. Softech is known for search engine optimization (SEO), but also regularly offers fantastic deals. Included in the limited-time promotional offering are top-of-the-line PPC services at a paltry 10 percent of ...
Links and SEO Aren’t Going Anywhere 22 May 2014
One of the hot rumors of 2014 is that a “linkless SEO” is coming in the future, but that’s not going to be a reality anytime soon. While some professionals are leaning more on other SEO tactics, you shouldn’t underestimate the power of good links in your overall strategy. A solid link-building strategy is still considered by SEO algorithms as an ...
How to Manage Your PPC Manager 19 May 2014
If you’re a savvy business owner, you’ve likely hired a professional digital marketer who knows all the ins and outs of pay-per-click (PPC) advertising, how to manipulate SEO legally, and the subtleties of social media marketing. It’s tough to find someone who has all these techie skillsets, and even tougher to manage them well. This is often a solo ...
The Benefits of Pay-Per-Click Advertising 15 May 2014
Pay-per-click (PPC) is a marketing model that displays advertisements on websites and pays the owner of the site whenever an ad gets clicked on. PPC advertisements can provide information and measure interest in products and services, as well as direct traffic to designated sites. Advertisers select specific keywords that are likely to be used by their ...
SEO Tips for Leasing an Apartment 15 May 2014
Are you subletting your apartment? Looking to sell a unit within a condo community? Or maybe you’re a property manager in charge of online marketing and outreach. No matter which camp you fall into, one thing is certain: You’re going to need to know search engine optimization (SEO). SEO is basically an ever-shifting set of best practices that determine ...
Developing PPC Mobile Strategies in 2014 10 May 2014
We’re seeing more changes to pay-per-click (PPC) advertising in 2014, include new optimization features designed to reach larger mobile audiences. When PPC marketing companies first introduced on-demand advertising, the concept of paying only for each attributed click was an immediate seller. Changin’ times Recent additions to Google AdWords and Bing ...
What Would Victoria Do? Life Lessons From Ms. Beckham 10 May 2014
Many pop stars are never heard from again after their 15 minutes of fame — unless they are caught in a scandal — but Victoria Beckham has shown numerous times that she’s grown beyond Posh Spice. She’s a leading name in the fashion industry, a singer, a loving mother, and one half of a celebrity power couple. She’s no “Wannabe,” and her ...
Are You Making the Most of Your PPC Campaign? 07 May 2014
No matter what type of business owner you are, everyone faces the same issues when it comes to optimizing PPC campaigns. Typical concerns include a small budget, limited staff, and not enough time to dedicate to AdWords. This is especially relevant with startups and smaller companies, but there are ways to make the most of scarce resources. Simply using ...
PPC & Sleuthing: Are Your Skills Up to Snuff? 24 Apr 2014
Pay-per click (PPC) professionals have to know a lot of skills and tricks, but one of the most important is simple sleuthing, although it’s not really simple at all. By definition, sleuthing is “tracking or following,” similar to what a private detective does, but a PPC manager must do this with statistical analysis. Data can have a solid impact on ...