It’s official: 2014 is the first year Americans have used mobile devices more than any other means to go online. In fact, Custora, a predictive analytics platform, recently revealed that mobile shopping will be a $50 billion industry by the close of this year. What’s surprising, though, is that social media promotions aren’t primarily driving this ...
Pay-Per-Click Advertising Increases the Reputation of Doctors 05 Aug 2014
Doctors’ offices and medical clinics operate in the same way that other businesses do. While some small-town doctors get new patients every year because they face little to no competition, doctors working in larger cities need to find a way to appeal to patients and make them come in for an appointment. Large billboards, television commercials and ads ...
Lessons Website Owners Can Learn from the DailyMotion Attack 03 Aug 2014
DailyMotion ranks as one of the top websites around today. Similar to Facebook and other social networking sites, it lets users create an account, upload their own videos and share their favorites with other users. They can upload content that they create on their own, like videos created by celebrities and everyday people and share links to those videos ...
Are You Maximizing Your Marketing Efforts with PPC? 31 Jul 2014
You’ve heard the term, PPC, over and over, but what exactly does it mean? Pay-per-click (PPC) is an advertising model that is popular on the Internet and used to push traffic to a particular website. Advertisers pay the publisher, usually the website owner, whenever an ad is clicked. You might also think of pay-per-click as the amount of money spent ...
How to Get Your PPC Dream Job 23 Jul 2014
It’s no secret that pay per click (PPC) advertising is a hot commodity, and that can sometimes come with a cushy salary and job stability. However, if you consider yourself a PPC pro, you also know there’s a lot of competition for the best of jobs. If you’re eyeing a position within a company and want to lean heavily on your experience with this form ...
Evolutionary Changes in Pay Per Click 20 Jul 2014
Those in the business of online marketing need to constantly keep pace with the multiple channels available to them. Each of these channels is constantly evolving. However, perhaps none of them match the dynamic pace of pay-per-click or PPC. Here are some trends that are keeping online marketers on their toes. Social Media Leads The Way Social media ...
PPC Tactics to Try 17 Jul 2014
Optimizing your pay per click (PPC) campaign can feel like a practice in sameness, which can lead to boredom which can then turn into laziness. This is one of the best marketing techniques for online markets with 80 percent of business owners choosing PPC over any other practice. You get fast results (if you’re effective) and the marketing can be tailored ...
4 Reasons Why Facebook Ads are Important to your E-Commerce Strategy 10 Jul 2014
The social media world always seems to be buzzing with news about Facebook Ads, and it’s no surprise. This networking giant offers companies ways to connect with their audiences in a way they never have before. Facebook has access to an enormous amount of demographic data, which can be used to help you connect with the right prospective buyers. ...
The Benefits of PPC Advertising Outweigh the Costs 26 Jun 2014
Pay-per-click (PPC) advertising is one of the most effective ways to promote a business online. Companies of all sizes can take advantage of this advertising method. Its benefits are immediate and can be accurately measured. When used the right way, this marketing technique can help you draw laser-targeted traffic and get relevant links. This translates ...
The Relationship between SEO Web Design, PPC and Sales 25 Jun 2014
SEO Web design and pay-per-click ads are both methods of acquiring traffic. Regardless of using one or both means of getting attention, site architecture remains key to success. Web Development over Web Design While Web design plays a role as to whether a site captures the attention of viewers and encourages follow-through responses, site development or ...