Monthly Archives: April 2022

Google Ads Optimization: A List for Search Campaign Optimization

Google Ads Optimization: A List for Search Campaign Optimization Regular optimization is required for successful Google Ads campaigns. PPC managers frequently lack the methods necessary to optimize their Ads campaigns, resulting in results that are inferior to those of their competitors. This optimization checklist will come in handy if you want to make the most of Google Ads and the online ...

What Can You Do To Lower Your CPA?

What Can You Do To Lower Your CPA? Pay-per-click advertising is an acronym-heavy field. The name is an acronym – PPC! It can take some time to get used to navigating such a terrifying environment of capitalized letters, especially for newcomers to paid media or laypeople learning their agency’s reporting. ‘CPA’ is an abbreviation that is used ...

4 Steps to Writing High-Quality SEO Content that Gets You Page 1 Rankings

4 Steps to Writing High-Quality SEO Content that Gets You Page 1 Rankings Oftentimes people focus on content marketing, and SEO separately. But, if you wish to generate quality leads with organic traffic, paying attention to SEO is imperative. Search engines can be extremely helpful in driving traffic to your site. However, you have to ensure that your content is properly optimized to rank higher. ...

How Can You Track Sales From Influencer Campaigns in TikTok?

How Can You Track Sales From Influencer Campaigns in TikTok? TikTok has become a popular venue for people to learn about new products, services, and businesses, and that makes it one of the most popular advertising platforms. When it comes to determining the best approach to measure the efficacy of a new marketing channel, it’s always a problem (aka actual sales and marketing ROI). ...

6 Proven Ways to Take Your TikTok Marketing to the Next Level

6 Proven Ways to Take Your TikTok Marketing to the Next Level Business owners got to know about TikTok a few years ago, but were unclear on how, or even whether, to use it in their marketing plan. TikTok claims that the app will have one billion monthly active users by 2021. In the same year, Forbes said that TikTok had more downloads than any other app in the globe, while ...

Best Method to Compare TikTok Ads and Instagram Reels Ads?

Best Method to Compare TikTok Ads and Instagram Reels Ads? TikTok was once thought to be “a video production tool that allows users to make and share 15-second videos.” It was even arguable if you should use it for business because there was a risk it may be prohibited in the US. The site surpassed large networks such as Twitter, Pinterest, Linkedin, and even Snapchat with ...