Speed is everything for a website. The difference of just 0.3 seconds could make or break a website. There is a direct correlation between the bounce/exit rates, average time on site, engagement rate, and much more, that get worse with a slower website. What more, Google are introducing core web vitals as a ranking factor in ...
Monthly Archives: December 2020
How to Setup Your Website for Speed in 2021 28 Dec 2020
SEMRush vs Ahrefs – Which Search Engine Tool to Use? 23 Dec 2020
It can be said that the best traffic a website can obtain of them all is organic. It’s the healthiest traffic source for a number of reasons: It’s generally free (just the time/potential cost of writing the content) It’s long term, potentially forever, if evergreen content It generally brings in lots of new ...
10 Critical Things You Need to Do When Starting a Website 16 Dec 2020
The internet is truly a wonderful thing. Many thousands, if not millions, of people, have quit their 9-5 jobs to pursue a career online, creating websites within content that they care about: what they love. The great thing about doing this is that it’ll never feel like work. When you do something you enjoy, you’ll ...
Google Releases Search Algorithm Update [Dec 2020] 08 Dec 2020
![Google Releases Search Algorithm Update [Dec 2020]](https://ppc.org/wp-content/uploads/2020/12/Google-Released-Search-Algorithm-Update-Dec-2020-1024x576.jpg "Google Releases Search Algorithm Update [Dec 2020]")
On the 3rd of December, Google Search Liason released a tweet that the search giants were about to release an algorithm update for their search engine: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains ...
5 Reasons to Use PPC for Your Restaurant Marketing 07 Dec 2020
As the commercial world increasingly moves to online channels to reach customers old and new, there is a vast and growing spectrum of internet marketing options. These range from the older and more traditional methods, such as SEO and email marketing, to the latest trends in AI, mobile messaging and chatbots. With so many ...
Online Security Best Practices for the Savvy Investors 04 Dec 2020
Modern-day people’s financial awareness is much higher these days compared to what it was a few years past. Moreover, investors have understood well the importance of brokerage services for lucrative investments. At the same time, the brokerage platform is essential to be user-friendly. However, technology has certainly ...
3 Critical SEO Changes Coming in 2021 02 Dec 2020
2021 is going to appear to be quite a big year for SEO, with Google looking to introduce some new algorithms and ranking factors that can impact the ranking of websites on their search engine. Thankfully, a lot of these changes are still a few months away, so there is still time to prepare if you have not done so already. ...
Several Tips on Improving PPC Performance 01 Dec 2020
Companies have websites built specifically for users to visit and take a look at their products or services. There are several main elements of their website that can make them successful, like PPC advertising. If you were to focus on PPC advertising, it’s a technique that enables companies to drive more traffic into their ...