PPC - Pay Per Click Management

The internet is truly a wonderful thing. Many thousands, if not millions, of people, have quit their 9-5 jobs to pursue a career online, creating websites within content that they care about: what they love. The great thing about doing this is that it’ll never feel like work. When you do something you enjoy, you’ll never work a day in your life.

As much as the content might make you feel this way, there are some core and intrinsic elements to starting a website that you’re going to have to do in order to make your website succeed and thrive.

1. Pick and stick to a theme. It can be all so easy to muddle around with different themes, finding the ‘perfect’ theme for what you want. Truth is there is no perfect theme and the more time you spend on it at the start, the more time you are wasting. Pick a theme that ticks most of your boxes, and move onto other areas.
2. Get content out. Content is king and looks to always be king for SEO. The sooner you put out high-quality content onto the internet, the better.
3. Set up social media channels. Social media channels are very important for a site, both in securing the usernames, getting the channels up and live, as well as linking to them on your site. Such links can also help give you SEO boosts very early on, making clear your site is set up, to the likes of Google.
4. Get a cache and CDN at a minimum for web speed. Core web vitals will become a ranking factor in 2021, so it is a good idea to address to areas that can get your website the biggest gains early on.
5. Don’t run ads. Considering you won’t get much traffic for months, it makes no sense to have adverts on until you gain serious traffic: they will only make the growth slower.
6. Look for guest post opportunities. Guest opportunities allow you to get your name and website’s name out there, as well as valuable contextual links.
7. Look to source unique quality high-quality images for your images. Images are becoming more popular in themes and embedded in articles. With this, try to source your own images before using others.
8. Link build
9. Link build
10. Link build

The last three points are emphasized on purpose because link building is really a crucial part of the growth of a website early on. You might have the best content published. However, it will not gain any SEO traffic due to the website having a low domain authority, and a lack of links – links are a great way for Google to recognize when one website endorses another. The more ‘endorsements’ an article or website gets, the higher the rankings it will get for crucial keywords. For this reason, get content out there for a website, but spend just as much, if not more, time getting links back to your site too.