Google this year changed the way they rank the website’s load speed, introducing what they call ‘core web vitals’. But, before this, let’s take a step back. Website load speed is a ranking factor, in terms of SEO, where the weighting has increased over the last few years. This means if there are two ...
Monthly Archives: September 2020
What to Think About When Improving Your Website’s Load Time 28 Sep 2020
Meme Marketing: How to Use Memes to Supercharge Your Campaigns 27 Sep 2020
Did you know that 38% of people with an active social media account follow meme accounts? If you follow meme accounts on social media, then you know the allure they can have. Memes are not a part of our online culture, and they make for excellent marketing strategies. If you’re looking into creating a meme campaign for ...
Want to Perform International PPC – Here Are Some Tips 26 Sep 2020
The world is shrinking, and it’s faster than you believe. And now is the time to go global. “Just a few changes to your on-going PPC campaign and you can dramatically increase your ROI.” If you believe the above, we are sorry to say but you are a PPC newbie. We suggest you look for an expert right away. You need help. ...
Is Evergreen Content Actually Evergreen, in terms of SEO? 22 Sep 2020
Evergreen content is the term that is given to content online that is independent and irrespective of time. This means that the content never ages, and is just as relevant and useful as it is when it is published, as to many years into the future. This makes evergreen content extremely attractive from a website ...
Website Hacked? Follow this 5 Step Process 15 Sep 2020
It is every website owner’s worst nightmare, apart from losing confidence and ranking from Google: getting hacked. Due to the fact that websites carry a lot of traffic and can create some serious revenue, it is always going to be a target for hackers to try to break into and take some of that success. On the extremely ...
PPC and SEO Effective Together? How-To Guide With Rank Tracker 14 Sep 2020
Typically, blogs and forums dedicated to SEO and PPC discuss what’s better. While these two marketing methods are really different, it doesn’t mean you can’t implement them both. And even if you’ve chosen only organic or only paid search to target, you surely need to investigate the other side. Both SEO and PPC ...
5 Must Dos for Good SEO Content in 2020 08 Sep 2020
We look back at the past 20 years and, even though search, as its core, has stayed the same, search has also evolved quite a lot. Algorithms have consistently updated, we had the introduction to snippets, mobile-first indexing, and voice search. With this all, it can seem a little daunting as to what a content creator should ...
The Advantages of SEO For All Kinds of Business 07 Sep 2020
We all have heard of the elusive yet trending word ‘SEO.’ Undoubtedly, everyone nowadays is talking about it. It is highly essential, and we all know it. But what industries benefit from it? If a business belongs to the manufacturing industry, does it need ‘SEO’? That is the million-dollar question. Even though many ...
Death of Cookies – What will Happen with Online Advertising? 01 Sep 2020
Google announced not too long ago that cookies will be forever banned from Google Chrome. For a lot of website publishers and advertisers that use PPC, this seemed like an armageddon moment in online advertising. Third-party cookies are where the data is stored for web users to make adverts contextualized and related to the ...