If you compare a PPC campaign back in the naughties to now, you will see a huge difference in the number of variables an advertiser is able to control and modify, in order to get the specific traffic they are targeting. It can be quite daunting, the number of things you are able to change nowadays, since the number of ...
Monthly Archives: August 2019
3 Ways to Improve Your PPC Campaign 27 Aug 2019
Disneyland Paris – Analyse A Real PPC Campaign 21 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Better Help, who had both an effective PPC search advert and landing page, that enabled those needing counselling to feel comfortable into giving Better Help a go with their services – such a PPC campaign was a great way to ...
Google Sends Out Warning to Websites Leasing Subdomains 20 Aug 2019
For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to take advantage. This is exactly what has happened with leasing subdomains and subfolder of websites, to third party companies. In summary, leasing a subdomain/subfolder is a fairly new concept that Google has only ...
7 Tips to Ensure Your PPT Presentation Is Not Boring 18 Aug 2019
Microsoft PowerPoint is an application that has probably been used billions of times by different types of users across the world. Yet, the reality is only a handful of presentations made in the app stand out and catches your attention! It is not owing to any inherent flaw of the software. On the contrary, Microsoft keeps ...
What Are The Benefits of Doing SEO and Google PPC Together? 16 Aug 2019
As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you recognize that a lot of commercial activities have moved into the online space, you followed suit. What’s different here though is there are a lot of competitors, and you needed to find a way to stand ...
Better Help – Analyse A Real PPC Campaign 14 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from My New Smart Watch, who had a un-insprising PPC search advert, accompanied by a landing page that had a few areas of improvements. One area that is always going to be of the utmost importance to people is counselling. Mental health ...
Should You Implement AMP on Websites or Not? 13 Aug 2019
AMP, Accelerated Mobile Pages, are a new revolution to improving the speed of mobile websites. Designated by a lightning bolt icon on search engines, it enables lightning speed loading times for mobile pages, due to lightweight themes/designs, enabled with web pages being cached. As much as this sounds like a move in the right ...
AdWords or SEO: What is the Best Choice for Your Business? 09 Aug 2019
Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...
My New Smart Watch – Analyse A Real PPC Campaign 07 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sage, who had, on the whole, a well designed search advert that utilized a high CPC to get above any search snippets and competition, whilst the landing page was a great example of a click through page. A market that has emerged in ...
3 Steps to Take Before Creating a Website 06 Aug 2019
The internet has truly been a blessing to allow those to pursue whatever dream that have. It is now possible to reach the largest of markets in the blink of an eye, converse with like-minded individuals and find out information you would have spent hours finding through speaking to people or visiting a library. This makes it an ...
How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it 02 Aug 2019
PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...
Sage – Analyse A Real PPC Campaign 02 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EasySkinz, who had a well designed search advert that ranked at the top of paid search results. The landing page had a few areas of improvement, mainly utilizing the space the web user will naturally view first: the central area of ...
How to Create a Website that Succeeds 01 Aug 2019
It’s everyone’s dream when it comes to making a website – making one that brings in lots of traffic and has a positive return on investment. The reality of this, though, is very similar to that of businesses: people think they are sometimes good ideas, but completely fail and flop, whilst others hit the ...