The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a general PPC campaign for fidget spinners. This was a poor targeting choice by AB Toyz and More which did not even mention fidget spinners on the landing page at all. With the Nintendo Switch ...
Monthly Archives: August 2017
GAME – Analyse A Real PPC Campaign 31 Aug 2017
Tips to Using the Right Language in PPC Advertising 30 Aug 2017
Pay per click advertising is an extremely effective platform to promote just about anything when done correctly. A key component to the advert and landing page of a PPC campaign is the content itself. You could have the most desirable product that is flying off the shelves. However, your advert might be using the wrong content ...
Google Increases Site Links in Mobile PPC to 8 29 Aug 2017
Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with PPC. It was only a little while back that Google updated the site link extensions in PPC to accomodate more links, previously at a value between 2-6 links. This enabled the web user to use ...
Are your search marketers doing enough to increase ROI of PPC campaigns? 28 Aug 2017
I started my career as an Intern in a digital marketing agency. I was fresh out of college and got a call. Frankly speaking, I didn’t have an idea what exactly digital marketing is back then. Perhaps, I heard a couple of times about online marketing. As things turned out, I found it damn interesting. It is a world in itself. ...
AB Toyz and More – Analyse A Real PPC Campaign 24 Aug 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Kenwood Travel, who had good search advert and a good landing page, except for the bland colour scheme used on it (which needed to be more colourful to reflect the type of holiday they were promoting). An interesting product that has ...
When to Use PPC and When to Use SEO 23 Aug 2017
Although it has been mentioned many times before, it still needs to be stressed just how important traffic is to a website. Without traffic, to some extent, a website is worthless. Making sure you have sources of traffic to a website is crucial to the success of it. With this, there is an argument to say that there are mainly ...
Google’s Deadline Day for HTTP Websites Approaches 22 Aug 2017
It has been no secret over the last few years that Google looks at the security of websites as a ranking factor for their search engine. With this has come the rise of websites migrating to https://, otherwise known as adopting an SSL certificate. An SSL certificate is a way of encrypting the connection between the website and ...
PAY PER CLICK SUCCESS SECRETS 22 Aug 2017
MOST IMPORTANT REASONS YOU MUST AVOID FOR YOUR SUCCESS IN PPC ONLINE ADVERTISING Pay-per-click marketing is a valid and authenticated method that marketers use to present their company in front of local and international audience. It is successful because almost every hour a day is a peak hour somewhere around the world when ...
How to Create a Successful SEO Strategy 21 Aug 2017
If you’re still on the fence about whether SEO is right for your business, consider this: 81 percent of shoppers research their big purchases online before committing to a sale. If you’re not conducting SEO for your business website, how will all those shoppers find your business? And going forward, how will you ...
The Simple List of Essential Content Marketing Tools 18 Aug 2017
Search Engine Optimization (SEO) is synonymous with digital marketing these days. If you or your marketing team are not employing it, then you are definitely in the Stone Age. That said, there is such a huge variety of different tools out there that figuring out which one to use can be nearly impossible. Fortunately for you, we ...
The Latest Trends in Internet Marketing Software 18 Aug 2017
With the constant evolution in the internet marketing space, getting along with trends and staying ahead of your competition can be a bit challenging. However, to help thrive, using a top-quality internet marketing software that improves your productivity and allows you to maximize your ROI is essential. According ...
Kenwood Travel – Analyse A Real PPC Campaign 17 Aug 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Football Maties, who had targeted with the assumption that those wanting to buy new football boots are a potential market to target to ask for their old football boots to be donated to charity. As much as the targeting and the ...
How SEO Is Changing And Why It’s Simpler Than You Think 17 Aug 2017
How SEO Is Changing And Why It’s Simpler Than You Think Google’s update in 2011 has really changed the world of how SEO works. Optimization has shifted from having to over-emphasize keywords to a more human-like approach when crafting online content. Before, you’d have a checklist that should meet the ...
Why You Should Target Mobile Users for SEO 16 Aug 2017
It was really not too long ago that Google started to include the mobile responsiveness of websites as an element to determining the SEO of a website in mobile search. This makes sense, of course, since Google are all about providing the best user experience for a web user online – if this means promoting websites that ...
Have You Had a Decrease in Average Page Position in Google Search Console? 15 Aug 2017
Google search webmasters console, which provides statistical data regarding your website on Google’s search engine, is truly a powerful analytical tool, for free. One of the key stats that Google displays webmasters is the average page position. As it states, this is the statistic which tells webmasters what the average ...
Football Maties – Analyse A Real PPC Campaign 10 Aug 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from airconco, who had a relatively good search advert that used the USP of being experts in their respective industry. The landing page was also good, but it was a little confusing to determine just exactly what type of landing page ...