Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the ...
Monthly Archives: May 2017
How to Optimise PPC Image Adverts 11 May 2017
The best Analytics tools for Mobile app developers 08 May 2017
Once your mobile application is out in the market; the real work starts. As a mobile app developer, you need to focus on various other factors, apart from just the number of downloads and revenue. You need to plan marketing strategies, investment plans, and finding the reasons behind the application getting uninstalled. ...
Virgin Games – Analyse a Real PPC Campaign 04 May 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a well-optimised landing page. The search advert was interestng due to the fact that it was the only advert appearing for the search phrase, as well as appearing below Google shopping ...
101 Experts Share their number one Tip for someone starting with PPC ads 04 May 2017
You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities. ...
2 Times You Can Effectively Use PPC To Promote 03 May 2017
If you have read the numerous articles both on PPC.org and other related websites, then you won’t need convincing that pay per click advertising is one of, if not the, most effective form of advertising online, both for publishers and advertisers. For publishers, Adsense simply enables websites to make the most amount of ...
Significance of Google AdWords Exact Match Update For Advertisers 03 May 2017
Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...
How to Combat Web Users that Use Ad Blockers 02 May 2017
The internet is a constantly evolving place – in the time that I have been online (from 2010 onwards), there has been several Google search engine updates, the rise in HTML5 and mobile optimised websites that have all contributed to making the online-world we browse through the way it is now. One element that became very ...