PPC - Pay Per Click Management

Once your mobile application is out in the market; the real work starts. As a mobile app developer, you need to focus on various other factors, apart from just the number of downloads and revenue. You need to plan marketing strategies, investment plans, and finding the reasons behind the application getting uninstalled.

Retention is difficult than attaining users

It’s often noticed that app developers/appreneurs focus more on attaining new clients and capturing the wider market through marketing strategies. However, it is recommended that retaining the prevailing users is more important than attaining a new one.

According to a report, less than 25% users will return to your app after using it for the first time. Not only this, the same report shares that Android applications notice higher retention rate in comparison to iOS.

What’s required?

I won’t say that retaining app users is no rocket science, nor I’ll call it as a guy next door’s task. The process of keeping the mobile app in the market requires different traits, among which consistent customer engagement is considered as a key element which is the main challenge for mobile app development companies.

Now, to understand this better, mobile app analytics tools are one such inclusion that you need.

Best analytics tools for a developer/appreneur

Let’s learn about six best app analytics tools that can help you build the boulevard ahead in a smarter way. They are:

1. Google Mobile Analytics

Google is undoubtedly the first choice for the numerous people linked with the tech world globally. Though the Google analytics come primarily when it’s about finding analytics for the website. Well, here’s good news. If you are using Google analytics for your website, you can also use the same for your mobile application in the same dashboard.

Upon getting enrolled with the Google mobile analytics, you’ll find a different section which will be sharing the success stories of global users. In fact, according to Mike McCarthy from Certain Affinity, learning analytics has helped them in boosting their in-store traffic by 39%.

The Google analytics tool comes pre-loaded with AdMob, which helps you to understand how efficiently your paid campaigns are working.

2. Apple App Analytics

Though it took them a while to enter the market, but Apple did make its entry in the analytics platform through iTunes Connect. The key focus of the tool includes; Filters to bifurcate metrics on the basis of app or iOS version. This makes it easy for the developers to have a better sneak and further evaluate the segments they are good with. Another interesting feature sources, which helps in understanding that from which source (Paid or unpaid) the traffic is coming.

The last one here on the list is to measure the retention rate. With the help of this feature, the developer/appreneur can judge the duration for which users are sticking to the application. Despite the fact that the tool is currently owned limited users, it has proved its expertise in sharing metrics without letting developers leave the iTunes dashboard.

3. MixPanel

This tool has managed to gain commendable eyeballs through its one distinct feature. We are here talking about its expertise in allowing even the non-technical users to create custom queries without knowing SQL. The simple and powerful interface allows you to find out the segments that you are working best in.
This single feature has indeed helped the users to evaluate their current strategies and also to accordingly plan the boulevard ahead.

4. Countly

If you have heard about this tool in past, you might be aware of the fact that they call themselves as an enterprise solution. However, you might be happy to know that they also offer solutions free of cost or at lowered price which starts with $60/month. The trait that makes them stand apart from the competitors is their simple dashboard. The real-time dashboard enables you to have a look at all the vital statistics in a single glance.

Not only this but beyond the standard analytics, it also provides you data linked with in-app purchases and also claims that they have SDKs of platforms much more than any other analytics solution available.

5. Amplitude

The team at Amplitude isn’t just good with their tech base but has a distinctly creative approach to attract users. Well, if you don’t trust my words, try visiting their website and you’ll understand by self. However, besides these, they have indeed amalgamated some really good features in their tool. The list of features help you in fetching analytics like User flows, segmentation, unlimited timelines, behavioral cohorts, funnel visualization, retention, and more.

6. Apsalar

The tool focuses much on advertising section. This in return avails the user a better look at the returns on marketing. As a developer/appreneur, you can understand the details linked with your marketing campaigns and analyze that which should be continued, dropped, or adopted for better growth.

Apart from this, you can also avail marketing tools like SmartTags, which can you a deeper look in the entire statistics.

Conclusion

For any mobile app developer or appreneur, it is important to have knowledge about the progress of your marketing campaigns and the way users are responding to your mobile application. Choosing the right analytics tools for the same can indeed be very helpful for the growth of same. These were the top six in our list, hope they help you attain the set target and retain your app users.