The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from John Lewis who had a PPC campaign that featured a well optimized search advert but a landing page that had a few areas of improvement. With Christmas just passing, it is the perfect time for advertisers to get their PPC campaigns ready ...
Monthly Archives: December 2015
Sky.com – Analyse A Real PPC Campaign 31 Dec 2015
What Can We Learn From PPC In 2015? 30 Dec 2015
So another year has gone by and how quick that year has passed! It’s that time of year when million of people will start to look towards the new year with potentially new year resolutions to get themselves kick started for 2016. However, before we do that, let’s look back on pay per click advertising in 2015. What ...
Increasing the Pagerank of a Website 29 Dec 2015
When it comes to performing search engine optimization, most will look specifically at every individual article so that they can improve it to make it rank higher on search engines. However, it is not just how good the article is you are publishing which determines the ranking of it on search engines – the website it is ...
PPC For The New Year: Tips And Tricks 27 Dec 2015
The new year is once again just around the corner and it’s time to start thinking about celebrating another year gone by and a new year to make changes and do things different again. When it comes to the end of the year the holiday season isn’t the only thing on people’s minds. They are also thinking about resolutions, ...
Avoiding Common PPC Mistakes 27 Dec 2015
Pay per click (PPC) marketing can be very effective when it is implemented and maintained correctly. A poor understanding of the technique or an overly ambitious campaign can actually result in an incredibly low return on investment. There are a few key mistakes that need to be avoided in order to have success with this ...
John Lewis @Christmas – Analyse A Real PPC Campaign 24 Dec 2015
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from Debenhams, who had a campaign that was not as well targeted as I had hope – from searching for Christmas jumpers, Debenhams had a campaign looking more at jumpers in general. Although I have already analysed a PPC ...
2 Points to Ending a Christmas PPC Campaign 23 Dec 2015
Over the last few weeks, I have created some articles that look into how advertisers can benefit from the Christmas holiday shopping rush – remember that many businesses make the majority of their profit around this time of the year. This is all good when it comes to starting a holiday PPC campaign. But, when should an ...
Is SEO The Way Forward Still? 22 Dec 2015
Search engine optimization has always been an interesting topic of conversation here on PPC.org for many reasons.It is often compared to pay per click advertising because most advertisers and bloggers see PPC and SEO as the two front runners when it comes to generating contextual traffic online. However, in the past, I have ...
How To Increase Conversion Rates With Proper Landing Page Alignment 21 Dec 2015
By Ross Kaplan-Winn It is crucial that what you offer in your ad align with your landing page, something Digital Marketer calls “ad scent”. Not only do you get a slight boost in quality score, but conversion rates will greatly increase if the prospect doesn’t have to search around your site (or more likely bounce) to ...
The Secret World of Sponsored Reviews 19 Dec 2015
Writing Sponsored reviews is one of the ways to earn money from your blog. While AdSense or Chitika may keep you waiting until the money gets deposited into your PayPal account, sponsored reviews might help you earn faster and more. All you need to do is write a review about a product that relates to your niche and post it on ...
Debenhams – Analyse A Real PPC Campaign 17 Dec 2015
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Perkbox, who had, what seemed like, a generally poorly targeted campaign. Such a campaign would really have dented the holiday budget Perkbox would have set aside to capitalize from the Christmas shopping rush. With Christmas getting ...
Why I Don’t Really Use Google Analytics 16 Dec 2015
Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to what extent I look back at the statistics of the site with Google Analytics is a totally different question. There are many benefits Google Analytics brings to a website. It is free to ...
Should You Globalize A PPC Campaign? 15 Dec 2015
Globalization is generally the term giving to markets and business that aim at becoming worldwide expanding the possibilities of who can buy and sell into that market. Of course, there are going to be many positives and negatives to globalizing something such as a business – the same principles can be applied to pay per ...
Perkbox – Analyse A Real PPC Campaign 10 Dec 2015
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from NotOnTheHighStreet who had, what seemed like, a generally good search advert and landing page that was sure to have performed well for the online e-store. With Christmas just around the corner, there is no better time ...
PPC Advertisers – Join The Fight Against Ad Blockers 09 Dec 2015
Ad blockers seem to be a big talking point right now: especially since Apple’s iOs 9 now gives users the opportunity to enable ad blocking software in Safari for the first time ever. For advertisers, it is never good news when such a large company in the technological market gives users ease of user to stop adverts from ...
Some Useful PPC Articles From November 2015 08 Dec 2015
It is coming ever closer to Christmas which means it is the perfect time to catch up on a few articles from last month that can help you improve your holiday PPC campaign to maximise the potential of it. For most advertisers and companies, it is this time of year, around Christmas, that most of the whole yearly sales are made. ...