The last post in the ‘Analyse A Real PPC Campaign’ analysed Airfix who appeared to have campaign that was vague in its objectives since Airfix were organically ranked number one. As well as this, I looked into examples of good and bad landing pages that advertisers can take note of when creating their own landing ...
Monthly Archives: February 2015
Dove – Analyse A Real PPC Campaign 05 Feb 2015
Increase Conversion Rate Of Click Through Landing Pages 04 Feb 2015
I will say time and time again that I believe the landing page is one of, if not the, most important aspect of a pay per click advertising campaign for the simple reason because it is the part of the campaign which actually delivers you the results. If you had to pick out something to still get the conversion from any part of a ...
Improving Your Ad Rank In PPC 03 Feb 2015
There are a many factors in pay per click advertising that will affect the performance of a campaign such as the advert itself, the landing page and so on. An important part to PPC, though, is the positioning of where your advert is when viewed by the web user. Not only will positioning help your advert get more attention, it ...