The last article in the ‘Analyse A Real PPC Campaign’ series looked at JCPenny who was one of many websites that had created a campaign to attract the traffic from black Friday. Although the pop-up message on their landing page was poorly optimised, the landing page itself was much better with a red themed design ...
Monthly Archives: December 2014
Find Me A Gift – Analyse A Real PPC Campaign 14 Dec 2014
Should You Include Negative Keywords In Your PPC Campaign? 13 Dec 2014
Keywords are extremely important to a pay per click advertising campaign. In essence, it is the element of a campaign that determines what traffic sees your advert be it if its search or display. For this reason, a lot of care and attention needs to go into the choosing of keywords to make sure that only the best traffic sees ...
Increase Your Income Utilizing Pay Per Click, by Brian Newmark 09 Dec 2014
Best Ways to Increase Pay Per Click Income Pay Per Click or PPC is the fastest way to generate targeted traffic to your website or landing page. This is typically the best quality traffic as they came through targeted keywords. The conversion on PPC is strong resulting in increased income. Market Your Own Products: PPC is ...
Web Page Layout Experimentation (more than just AdSense Tips) 09 Dec 2014
By John Cole CCO of Ezoic Most webmasters are familiar with the concept of testing, and perhaps even testing AdSense ads in new locations, or even testing a whole new themes for their site. What exactly is a page layout testing? How do you do it? How much does it cost? What are the potential benefits? What is page layout ...
Here are a Few Useful PPC Tips 09 Dec 2014
Every now and then, it is healthy to create an article that highlights a few pay per click advertising tips that advertisers will find useful. One thing I have learnt from using PPC as a form of online advertising is that it is so customizable. The level of customizing an advertiser can do, to some extent, never stops for their ...
PPC Requires “Comprehensive Care” 08 Dec 2014
Just like you wouldn’t have your general physician take care of your dental needs and concerns over possible skin cancer, you need to take a comprehensive approach to your PPC “health”. For many businesses, their PPC budget is dumped into general marketing and advertisements. The goals, seasonality, projections and other ...
The PPC Battle Heats Up 08 Dec 2014
For nearly 15 years, Google AdWords has been the dominating PPC advertising platform, and in 2013 Adwords breached the $50 billion advertising revenue benchmark. However, the competition has been heating up with Yahoo! and Bing leading the back of “alternative” PPC platforms and they’ve been wooing advertisers like crazy. ...
How to Produce a System 05 Dec 2014
They’ve for publishing papers inside the total company, the top authors. Buyers can conserve as part of your on professional writing solutions that are instructional Va., RESTON, June 20, 2012 /PRNewswire/ — SuperiorPapers.com located in Reston VA, a leading instructional writing support helping their paper writing ...
Best Landing Pages For a Christmas PPC Campaign 03 Dec 2014
It is under a month until Christmas with Black Friday and Cyber Monday just passing us. For this reason, I thought it would be a good idea to do some pay per click advertising articles based more around holiday PPC and the Christmas period. Like I have always said, I value the landing page one of, if not the, most important ...