There’s no such thing as a perfect PPC account structure, but it’s likely that you can improve yours. Since every account is different, every structure should be structured differently. Bear in mind that there are (fortunately) some constants, such as always be segmenting, make keywords tight, and performance control should ...
Monthly Archives: August 2014
Designing Your Best PPC Account’s Structure 30 Aug 2014
3 Things That Make PPC Search Adverts Fail 29 Aug 2014
In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most important aspect to a PPC campaign since it is the area where the conversion takes place. However, if you have the most amazingly optimised landing page, a poor search advert will bring poor quality traffic to ...
Your PPC Pre-Launch Checklist 29 Aug 2014
Savvy entrepreneurs and business owners get a contract PPC specialist in their corner before letting their website go live, but that’s not always an option. Maybe the budget is really tight or you’re the future PPC expert yourself and are learning from experience. With PPC best practices constantly changing and evolving, ...
Pay-per-Click, a Mixed Blessing 28 Aug 2014
Pay-per-click, for those who are unfamiliar with the phrase, refers to an Internet advertising method in which advertisers pay a website owner a certain amount when their advertisement is selected (clicked). There are advantages to this type of advertising in that the advertiser does not pay for a general shot-gun approach in ...
SammyDress – Analyse A Real PPC Campaign 28 Aug 2014
The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Wren Living: a company that sells furniture. What we noticed was that both the search advert and landing page that was adopted for PPC worked very well for a number of reasons (which you can find out by reading the article). With summer ...
6 Ways you Wasting Your Marketing Dollars on Adwords 27 Aug 2014
You are spending hundreds of dollars on the Adwords campaign yet the outcome is far from being impressive, if not outrightly disappointing. Don’t blame the platform for the underperformancebecause probably your marketing decisions have something to do with this lackluster performance of your ads on adwords. Since you will be ...
Battersea – Analyse A Real PPC Campaign 26 Aug 2014
The last article in the ‘Analyse A Real PPC Campaign’ series looked at Wren Living who had both a well designed search advert and landing page. Therefore, from reading the analysis of the furniture store, advertisers will be able to gain many valuable tips they can then apply to their own pay per click advertising ...
3 Elements to a Successful PPC Campaign 25 Aug 2014
The advertising industry has billions of dollars pumped into it every single year. Pay per click advertising is the most used form of online advertising out there used by millions worldwide. Advertisers don’t want to spend time and money on a campaign which is not going to get them results. After all, the fundamentals to ...
The Journey a Web User Takes Through PPC 21 Aug 2014
Pay per click advertising is the one of, if not the, most used form of online advertising out there. There are many reasons for this. For example, it could be because Google have made such brilliant programs being AdWords and AdSense. However, whatever way you look at it, the main reason is because it works for advertisers ...
The 4 Main Sources of Traffic For a Website 20 Aug 2014
For anyone who owns and runs a website, it is a necessity to keep up to date with what are your website’s main sources of traffic. This is because you can then concentrate your efforts more wisely on each respective source of traffic to increase them. The problem is that you may not know what your main sources of traffic ...
How to Use Common Interests to Drive Social Media Engagement 20 Aug 2014
Organizations that rely on social media interactions to drive visits to their landing pages and increase conversions can run out of steam without a solid content strategy. It’s critical to identify content that’s of interest and relevance to your audience, even if it’s not directly within your verticals. Many industries ...
Why PPC May NOT Be For You by Brian Newmark 19 Aug 2014
Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Brian Newmark, should I utilize PPC to help grow my business? My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your ...
3 Mistakes to Not Make When Creating a PPC Advert 19 Aug 2014
There are many crucial elements that make up a PPC campaign. One of them is the landing page, since this is the last ‘domino’ to fall before you finally gain a conversion from the web user. Another significant aspect is the advert itself, since if you have a poorly optimised advert, you will either get a low CTR or ...
Effective Methods of Using Pay-Per-Click Marketing 15 Aug 2014
Online marketing has become the cornerstone of business advertisement since Internet technology and capabilities evolved since 2000. Thanks to the efforts of various search engine companies, social media platforms and mobile search abilities advertisements such as those used by Pay-Per-Click campaigns are able to target ...
Wren Living – Analyse A Real PPC Campaign 14 Aug 2014
The last article in the ‘Analyse A Real PPC Campaign’ series looked at BookF1 – a website which sells tickets to Formula One races. What we found from looking at their campaign is that they had a search advert optimised with an ad extension.The landing page was good but had a key area of improvement which I ...
Some Useful PPC Articles From July 2014 13 Aug 2014
Another month goes by which means another month to round up the best articles on PPC.org to help advertisers and publishers out with Google’s pay per click advertising programs: AdWords and AdSense. Last month, June, saw a great selection of articles from a range of different sectors of PPC (which I strongly advise you ...