Some Useful PPC Articles From January 2013 05 Feb 2013
January saw the sight of many great pay per click articles especially due to the fact that it is the start of a new year and for many advertisers, a fresh new start in PPC. After the panic of December with Christmas PPC, January can usually be deemed a ‘quiet’ month. However, this will not stop me from finding the most useful PPC articles from January!
This article has everything. At the start of every month of last year, I summed up the most useful articles from the previous month. In this article, you can find every month’s most useful articles which just about contain every element of a PPC campaign. If you are the type of person that likes to casually roam a topic, then this article is designed especially for you.
Here is a great article informing web users what CPC is and what it actually means. Most advertisers presume straight away that to keep their costs low, they should decrease their CPC. However, this may be causing your campaign some serious harm which ultimately means your campaign will not run financially efficient. In some cases, it is actually better to implement a high CPC for keywords in your campaign.
This two-part article can best be described by the first sentence of the second part:
This two part article’s objective is to make clear that the definition of a conversion will vary depending on what type of pay per click campaign you have running.
Most campaigns will want the same type of conversion being a click, sale or information. However, the definition of a conversion can change depending on the type of campaign you have. For this reason, this two-part article is designed to help increase a campaign’s conversions no matter what their definition of a ‘conversion’ is.
‘SWOT’ stands for Strengths, Weaknesses, Opportunities and Threats. SWOT is typically used by businesses to identify, well, the strengths, weaknesses, opportunities and threats of the business. I do believe though that a business can be strongly compared to the advertising sector if not all of the business. Therefore, it is useful to perform a SWOT analysis of your PPC campaign – a SWOT analysis will help you improve your campaign making it more successful.
Since Google doesn’t just rank websites on their search results by how many quality inbound links they have, it begs the question of how significant PageRank is to websites any more? Yes, they will help with gaining advertisers etc. But, from a SEO perspective, a website can still become extremely successful with a low PageRank. Either way, in the article, I look at what Google’s PageRank means now (not 5-6 years ago).
There’s the top six best articles I believe I created in January 2013 that will benefit you the most. I hope this has proved useful to you like it has for so many other people.