FB Ads: Advertising Glossary 18 Dec 2013
Facebook Ads is a completely different monster when it comes to advertising online when compared to Pay Per Click marketing. While Facebook does offer a pay per click model, the audience, targeting and bidding structure is quite different.
The infographic below, created by Jon Loomer, does a great job at detailing some of the most used and little understood categories and advertising terms used when creating campaigns. Before starting your first Facebook Ads campaign, make sure you understand what you are working with.
In addition to the infographic, we’ve also listed a few Facebook Ads tips for you below.
Be sure to reflect back to this post when setting up your first FB Ads campaign.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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