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Michael Evans is a passionate blogger and social media enthusiastic. You can connect with him at Google. He often contributes to Premium Post.

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Ecommerce conversion optimisation: The Latest Trend

Ecommerce conversion optimisation: The Latest Trend

We have read enough on the usual techniques that focus on the search engine optimisation and then on bringing the leads to the websites. However, knowing how you can sustain the leads and fetch utmost benefits from them makes sense, particularly in a time when the focus has shifted to awareness with regards to where actually the money lies. No matter what ...

Improving the Conversion Rate on Your Website in a Day

Improving the Conversion Rate on Your Website in a Day

So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your website? Even if you manage to drive hundreds and thousands of visitors to your website, if it fails to generate any business, it is a colossal marketing mistake.

What to Do Next If Your Blog Get Hacked

What to Do Next If Your Blog Get Hacked

Blogs are very much vulnerable to external attacks and that means, if you are the owner of a popular blog, you need to be prepared for an impending attack. If you are unprepared for a malware attack, you are going to lose valuable data. Things might get extremely complicated if you don’t have any backup of your website. In that case, you will have to ...

Marketing Your Business with Webinars

Marketing Your Business with Webinars

There are no qualms that there exists numerous digital ways to enhance visibility of your venture or talent. However, amidst this, it becomes imperative to opt for change of pace. Presence over diverse social networking websites may not suffice anymore because the more specific you become in catering to your niche segment, more success you fetch in your ...

Last Minute Holiday Marketing Tips

Last Minute Holiday Marketing Tips

It’s that time of the year – the holidays are just round the corner. And if you haven’t yet prepared a marketing plan for the upcoming season, you had better hurry. The holidays provide the best opportunity to boost sales, only if you get the marketing right. For the entrepreneurs who aren’t sure about what to do, here are a few simple tips.

How to Utilize Sponsored Posting As a Form of Native Advertising

How to Utilize Sponsored Posting As a Form of Native Advertising

Sponsored posting as a form of native media advertising has gained momentum in the past few years as online news portals have started looking for new avenues to generate revenues for their businesses. The traditional sources to generate revenue have mostly dried up for news agencies ever since they have launched their online version. What has made things ...

Back to Basics: How and Why Create Google Merchant Feed

Back to Basics: How and Why Create Google Merchant Feed

Having your products submitted to Google Shopping gives you one more traffic channel that can bring you potential customers and increase conversions.Moreover, you can use your feed for creating Dynamic Remarketing campaigns in AdWords.This article will give you an idea of how to create and use feeds. So let’s begin.

How to Write a Powerful Guest Post That People Will Appreciate

How to Write a Powerful Guest Post  That People Will Appreciate

Guest Posting is all the rage these days. Ask any blogger and he will tell you how his email account is getting inundated with innumerable number of guest post requests. Guest posts definitely have some SEO benefits and even if the links are no followed, they help drive traffic to the website of the author. This is the reason why so many webmasters are ...

Increase sales by Improving The UX of Your eCommerce Store

Increase sales by Improving The UX of Your eCommerce Store

If you are an ecommerce store you must know that it is only user experience that can take you towards increasing your conversions and sales. In fact 74% of the businesses in the world believe so. So, what exactly is the connection between sales and user experience? Better user experience will make your visitors spend more or buy more products on your ...

SEO Mistakes that You Need to Avoid

SEO Mistakes that You Need to Avoid

Search Engine Optimization is no rocket science; yet, it is not so easy either. If you are new to it, you are very likely to make too many mistakes. SEO is quite a complicated field to understand and it is quite common to make mistakes without even knowing that you are making them. Here is a list of five mistakes that SEO newbies generally make: