The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly against Google shopping results. The problem with this is that Google Shopping results are going to genuinely be more appealing, mainly due to having pricing, reviews, images, plus it will always be above paid ...
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Razer – Analyse A Real PPC Campaign 09 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Candles Direct, who had a PPC campaign for a brand of candles, that used the incentive of it being at a discounted rate to attract web users into a click. This was an example of web users that had determined what they wanted to buy, where Candles Direct tried ...
Candles Direct – Analyse A Real PPC Campaign 02 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and lead capture landing page, specifically designed with no other buttons on the page, so the only thing the web user could do was fill out the email address form (increasing the likelihood of a conversion). One area that is ...
Shopify – Analyse A Real PPC Campaign 25 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disney, who had made a PPC campaign to promote their new video streaming service, Disney+. What we found was that they had perfectly taken advantage of traffic that were looking to stay entertained at home, especially with a third of the world in lockdown from ...
Disney+ – Analyse A Real PPC Campaign 19 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from On the Beach, which had bravely kept their PPC campaign going, amid all flights cancelling and the holiday sector, pretty much, being stuck on pause, whilst the coronavirus outbreak continued. Putting this aside (and forgetting about the pandemic), the PPC ...
On the Beach – Analyse A Real PPC Campaign 11 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Blue Host, who had a good search advert, and would have had a good landing page, if they had the call to action button above the fold of the page. If you choose to use a call to action landing page, it is important to the conversion rate of the page to have the button ...
Blue Host – Analyse A Real PPC Campaign 31 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HomeProtect, who had slightly miss-targeted their PPC campaign at people wanting home insurance for their second home, when the majority of people would have been wanting home insurance for, well, just their home. One area I have had to research into a lot recently ...
HomeProtect – Analyse A Real PPC Campaign 18 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Piaget, who had a well designed search advert, and had chosen to use a standard page from their website as their landing page. As much as this can be a bad idea, it can also work to an advertiser’s advantage if the standard page is well optimised, which ...
Piaget – Analyse A Real PPC Campaign 14 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Avanti, who had a good search advert, but had a landing page that was not well optimized for the conversion they want: a lead capture. With a lead capture page, it is important to have the actual lead capture appear above the fold, rather than for the web user ...
Avanti – Analyse A Real PPC Campaign 08 Dec 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Moz, who had, on the whole, a great PPC campaign, not surprisingly either. Considering that Moz offer a SEO service, it shouldn’t come as a shock that they create a well designed PPC campaign. An area that is going to be interesting to see a PPC campaign for ...