Marketing is the bridge that connects a brand with its customers. Essentially, it is a two-way process, but certainly indispensable for any business. The immediate necessity for any business to employ competent marketing personnel cannot be overruled. So much so, that the field of marketing seems to be growing more than any other employment sector. 


Perhaps, a major credit should be given to the advancement of digital media and the rush for digital platforms. Ever since the inception of the internet, companies, regardless of the size, have been investing in their branding. And, of course, to carry out ultra-competitive marketing for a brand, a competent marketing professional is indispensable. 


However, the marketers in this modern era do not contemplate the conventional marketing figures that would require them to carry a suitcase full of prototypes and samples and visit door-to-door peers for sales. Instead, modern marketers behold their expertise in several sub-categories within the marketing process. 


Social Media Marketing 

The easiest and most promising career option for marketers is employing their skills for promoting a brand on social media. Perhaps, social media promotions have been recognized as a particularly responsive mode of promotions. And that too with the expected returns on investment coming in from the very beginning. The profession requires high skills in audience targeting and budget planning since most of the social media marketing practices include paid promotions on the channels. 


Public Relations Manager 

The next is a public relations manager. As the name suggests the key responsibility for the personnel is to manage relations with the peers of a business. Usually, a public relations manager is responsible for building healthy relations, along with keeping the peers entertained while they work with a brand. For example, this article about lead generation for lawyers by Digital Logic explains that marketers need to develop client profiles in order to better understand what would result in good relationships. Notably, a public relations manager is responsible for converting leads for any business, along with nurturing a friendly relationship. 


Website Manager & Promoter 

Since the whole idea of modern-age marketing is based on the internet, websites for any business can simply not be ignored. However, different business models require different website designs, simply because the target audience is also different. Specialized marketing personnel undertakes the responsibility for managing the design and elements of a website. In fact, a marketer responsible for website management requires to be accustomed to SEO practices, in general. It would include knowledge of website designing, strategies, and practices for promoting SERP rankings, and also bringing organic traffic to the website. In short, anything that has to do with a website’s performance is handled by a website manager. 


Media Professional 

A key responsibility for a digital marketer is creating content to tap into the audience’s mind. Needless to say, the content should be able to convert leads into sales. Now, the content can be anything from a poster to a visual advertisement, or even an article like this. It is, perhaps the responsibility of the marketer to identify the target audience and plan accordingly a content or media strategy for the branding purpose. Notably, a media professional may gain expertise in a particular form of content or they may prefer specializing in the overall strategic planning. Several media houses and marketing agencies are continuously on the hunt for such media professionals who can plan marketing goals that can prove promising. 


Email Marketer 

As already mentioned, different industries use different tactics for acquiring markets, and often these tactics are not related to each other, at all. For example, a B2C business would require a different marketing strategy than a B2B trade. In other words, a business that caters directly to the end-users such as a retail store would not require to meet up with their customers in a cross-table meeting. Whereas, a business that potentially caters to other businesses would require to indulge in a cross-table meeting. And one such practice is email marketing, which is particularly preferred by B2B trades for acquiring new markets. Essentially, it helps businesses in initiating their relationship with their peers. Thus, a great deal of emphasis is placed on marketers who specialize in email marketing tactics, such as identification of the market, prospecting leads, and curating personalized emails. 


To sum it up, marketers these days can take up any role, essentially, to help a business gain access to the market and exploit the potential for growth. It can be through advertisements or in-person collaborations, but the essence remains the same- educating the customers and converting leads into sales. Thus, generating revenue for the business. And to a certain extent, fundamental marketing strategies still help with branding for the business. 


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