PPC - Pay Per Click Management

As an advertiser, there are certain things that you should be aware of if you want to stay ahead of your competitors.

In this article, we would be sharing 6 scary PPC stats that every advertiser should know. Check them out below.

1. Only ten percent of advertisers optimize their Google Ads accounts, weekly

As an advertiser, you should not relent in optimizing your Google Ads account often. About twenty percent of account managers don’t do anything on their accounts in a month. If you are part of the ten percent of advertisers that don’t optimize your Google ad account, ensure you create a PPC routine that you follow strictly, conduct an audit on your account often, continue to tweak your ads often, and evaluate your account say weekly, monthly or quarterly to monitor its performance.

2. You will find ad blockers on more than 615 million devices globally

This is another scary stat you should be aware of as an advertiser. The reason for these stats is because many devices have built-in blockers or VPNs in them. You cannot do much about this but there is a multi-channel strategy that can help you to make up for the losses by attracting your audience somewhere else. For instance, your audience cannot block or skip OTT ads.

3. Ninety-six percent of consumers don’t trust ads

A lot of consumers are not comfortable with the paid ad space, so about ninety-six percent of them don’t trust them anymore. So, as an advertiser, ensure you do all you can to make your audience trust you. Some of the things you can do include:

Flaunt your partnership badges and awards on your landing pages. Add credibility “stamps” in your ads. For instance, “NASSM-certified”. Also, don’t take reputation management and online reviews for granted when running paid ads.

4. Ninety-four percent of people skip over search ads

This is another scary stat that you should know as an advertiser. About ninety-four percent of people skip over search ads. Also, only forty-one percent of paid clicks are found on the first three ads on the page.  This indicates that your ad copy and ad rank are very important. To handle this situation wisely, ensure you test your ad copy often–so, run A/B tests a lot, if you have a Responsive Search Ad (RSA), it will help you a lot.

First, make sure you’re regularly testing your ad copy. The responsive search ad format helps out with this, but it’s still important to run A/B tests. Your ads should be very attractive–ensure you use emotional phrases and words.

5. Sixty-seven percent of people believe that once a brand loses its trust, it cannot gain it back

People easily lose trust in a brand and it is almost impossible for you to gain their trust back. To ensure that your customers don’t lose trust in your brand, create a robust brand foundation with core values, vision, and mission statement that everybody follows. Don’t abandon negative reviews–respond to them as they show up, it will help hinder permanent damage and maybe increase a customer’s loyalty to your brand. And take brand consistency seriously, it will help customers to gradually trust your brand.

6. Sixty percent of consumers deliberately give fake form information

Yes! A lot of consumers provide fake information on their forms. Also, eighty-one percent of consumers neglect at least one online form, and they won’t go back to finish it. If you don’t want consumers to give you fame form information, your form fields should be few, say at least five fields, so that potential customers can easily fill them.

Conclusion

Being aware of these tips will help you prevent them. So, ensure you don’t stop testing and tweaking your ad copy so that people don’t continue to skip them. Keep approaching PPC from a local, small-scale perspective so you can easily monitor consumer trends, take advantage of a multi-channel strategy to control ad blockers, Prioritize brand consistency to protect yourself against losing the trust of your audience. To ensure that your account stays optimized, create a PPC routine and be dedicated to it. And ensure that your forms are brief and to avoid bogus form fills, use lead forms.