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As a business owner, you need to have a proper marketing campaign to generate leads for your company. To boost the number of customers, take advantage of Pay Per Click (PPC) techniques that drive traffic to your website. While PPC advertising is continuously evolving, there are emerging and advanced techniques for boosting campaign performance.

If you want to boost your leads, some of these techniques will help elevate your efforts.

1.   Geo-Targeting In PPC Campaigns

When creating PPC ads, you don’t need to target every consumer worldwide. You can geotarget and limit your campaign to specific countries, regions, cities, or even towns. This advanced technique works well for businesses that depend on foot traffic, deliveries, and proximity.

For instance, if you are running a restaurant or car dealership, you need to be discoverable when customers search for local options. Therefore, you need to optimize the business Google Ads for local search and use the “near me” setting to make it easier for potential customers to find you.

Using geo-targeting won’t waste cash on your marketing budget through wasted clicks because customers are within your target area. This strategy is ideal if you have a limited budget to spend. You can reach more people in a target area and optimize your costs.

2. PPC Call Tracking

While most websites list a phone number or two for customers to call, the leads from these phone calls are rarely accounted for. Call tracking involves finding out where your leads are coming from, especially if you have a PPC campaign running.

Call tracking helps advertisers and businesses know where the calls came from and which messageskeywords, and campaigns work best.

The simplest way to set it up is to use different phone numbers for specific services and track your potential clients that way. For more detailed reports, Google offers call tracking of your conversions where you set different parameters to evaluate the efforts. For example, you can skip tracking calls shorter than 30 seconds if they have previously proven to be too short for a conversion.

Once this feature is in place, evaluate every part of the campaign and make changes. Listen to recorded calls and learn more about customer feedback and needs. In addition, call tracking is a good ROI measurement tool to help you know if the PPC campaign is working effectively.

3. Use Dynamic Search Ads

You can also generate leads by using Google’s Dynamic Search Ads. These tools bring visibility to your PPC ad when a customer is searching on Google. By using website content, they fill any gaps in the company’s keyword-based campaigns.

Dynamic Search Ads work by matching the users’ queries to the products and services on your website and displaying a tailored ad.  Add a creative description and the ad will appear in the results when a user searches terms constantly used on your site.

Optimize your website content with the right keywords to make it discoverable when consumers do a Google search.

This technique is much easier to use because of faster ad creation and a simple set-up. Compared to the standard text campaigns, this method is much better since it leverages your website’s content and feed.

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4. Conversion Funnel Analysis and Optimization

Conversion funnel analysis is used to describe the path your customer takes from their first website visit to their exit from the funnel after buying something. If users follow through each step to the end, your conversion rate automatically improves.

To generate leads and lock down sales, optimize your conversion funnel at each step. This prevents the business from losing customers at any stage. To optimize further, evaluate the conversion funnel stages and identify where the numbers dropped the most.

This advanced PPC technique analyzes bounce causes before purchase or an inquiry. Using this information, optimize your content by making the site easy to navigate, keeping your pages simple, and continuously testing to identify the trends. Additionally, reduce the drop-off rate by including more product information so that customers can find what they are looking for.

5. Implement In-market Segmentation

While your business might have different target markets, you can improve lead generation by developing in-market segmentation. Use this strategy to divide your market into smaller groups according to demographics, interests, or needs.

Once you have the segments, create PPC campaigns for each of them. This technique identifies a niche market, attracts the right customers, increases brand loyalty, and helps with a stronger marketing message.

This strategy is highly adaptable because you can develop new segments depending on how the PPC campaign works. Watch out for the successful campaigns and restrategize to develop new plans for the non-performing market segments.

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Generating qualified leads for your business involves a lot of commitment. You need a proper marketing strategy to see any results. To attract more customers and boost sales, implement these advanced PPC techniques.

These methods ensure you’re reaching the target market and converting it into customers while not being costly to implement.

If your business is looking to build a successful PPC campaign or an SEO strategy, consult the industry-leading Local SEO company to boost your business performance.

About the author

Matija is a marketing and tech enthusiast, both on and off work. You can never bother Matija with “just one more question” when it comes to marketing. He likes to get scientific about marketing, performing research on various related topics – sharing his insights and interpretations with like-minded enthusiasts.

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