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Launching a successful PPC campaign starts with good keyword research. PPC campaigns that turned out successful began with building a powerful keyword list. These campaigns are meant to target your audience and engage them to attract clicks.

You cannot do this if you are unable to understand your prospective customers and audience. Keyword research helps you figure out similar terms that your target audience will be searching for.

It also helps you identify high search volume keywords, and select related phrases that will drive more traffic. This helps you narrow down your campaign to the needs of your audience by targeting high-value keywords.

Keyword research for PPC campaigns serves as one of the most important elements. It helps you strategically place your ads to avoid wasted efforts and investments.

Do you wish to learn how to run a successful PPC campaign?

Here are three tips to conduct keyword research for PPC campaigns.

Three Tips to conduct keyword research for PPC campaigns

1. Make use of keyword research tools

One of the easiest ways of getting keywords for your PPC campaign is by making use of keyword research tools. These PPC keyword research tools provide you with a comprehensive list of keywords for your selection. You also have the opportunity to easily analyze their search volume and rates of competition to determine which is the best choice for you.

There are a lot of keyword research tools out there. Some of the best PPC keyword generators include;

2. Google Search Queries

Conducting good keyword research boils down to understanding what searchers are likely to look for on the web. This gives you a clear understanding of what type of information they are looking for. One of the ways of getting a grasp at searchers’ queries is with the use of Google Trends and Google autocomplete.

Google trends help you have a detailed view of searches on the web, with real-time analysis of each data. This helps you identify trends according to different locations.

The use of autocomplete for keyword research is to help you identify related phrases that Google users are likely to use.

3. Study your competitors

One of the benefits of a PPC campaign for beginners is that it can help you analyze the marketing strategy of your competitors.

The joy in doing this is that you can study your competitor’s website and techniques for free. All you have to do is to make use of Google Ads Keyword Planner to analyze the website.

Visit Google Ads Keyword Planner, click on ‘find new keywords’. Insert the URL of your competitor, and click on get ideas. It will provide you with a detailed list of keywords that are driving traffic for your competitor.

Repeat the same process for all your competitors and gather as many keywords as you can.


Conducting good keyword research for PPC campaigns cannot be effective if you do not learn how to sort your keywords. With numerous keywords in your possession will become useful if you learn to strategically use them. Sort your keywords according to their searches, keyword difficulty or competition, and bid.

This will help you draft a PPC strategy that will drive traffic, generate leads and attract clicks.


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