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There is a continuous change in how people search and what they exactly want from a website. To perfectly match their expectations with the search results, major search engines have modified their algorithm and adapted an approach that will try to understand user intent far more specifically. Users have certain expectations while entering your website. As a business owner, you need to be sharp to understand their needs and wants. Some of the confirmed signs of quality content search engines look for include machine learning, engagement metrics, and linking patterns from your website.

That’s why it becomes really vital to perfectly blend User Experience (UX) and Search Engine Optimization (SEO) strategies. In today’s digital landscape, two things are really important, one is how your users are consuming your content and secondly, how users are defining your website. This makes it important to take a different point of view by selecting the most effective development platforms to pair with UX and SEO.

The primary focus of UX design is to entice your target users by increasing the usability, aesthetic appeal and the overall look of your website. All the latest and vital industry trends are maintained during UX design. On the other hand, Search Engine Optimization (SEO) focuses more on the concrete data working to increase your website’s ranking and search engine visibility. In spite of having different objectives, when full-proof SEO strategies mingle with UX, it can result in better user-engagement, high-volume of traffic, increased conversion and assured return on investment.

Irrespective of the industry, your business largely relies on your website to sell your products, offer your services and build a sense of trust among your customers. Actually, a customer uses a search engine to get the remedies of their problems or find the answer to their questions. When they find your website perfectly live up to their expectations in fulfilling all their requirements, they have gone through a great experience. By addressing your customer’s needs and questions better than your competitors, you are making yourself more qualifying and a preferred choice for their future search. If you are not able to solve your audience’s problems quickly, they won’t be your customers any more. This is why UX and SEO need to work together for drive qualified traffic and generating high revenue.

Here is how SEO and UX are Working Together to Improve a Site’s Performance

Content focused on the user: The more you can embed quality content into every sphere of design strategy, the better the user experience will be. It is the content that brings traffic to your site, so it is essential that content is presented in a unified and well-structured manner.

  • Try to keep your content relevant.
  • Create content based on the needs of your customers.
  • Each and every page should be optimized comprehensively with relevant keywords.
  • Update and freshen-up contents on a regular basis.
  • Delight your users with brilliantly constructed and highly-informative contents.

Visual appeal: It takes only about 0.05 seconds for a visitor to form an opinion about your website. The success of any website depends on how cleverly the most popular design standards are followed and implemented. It is the design that motivates the users whether they’ll stay or leave a particular website. Color, shapes, images, fonts, animation, infographic, all are attached with the visual appeal of a website.

  • Makes your website visually appealing.
  • Visual appeal can more than anything attract attention.
  • Creates a positive first-impression.
  • Leads to longer visit duration and influence buying decision of the visitor.
  • Gives your website a certain popularity that boosts your competitive edge.

Usability: Marketing isn’t just about driving traffic to your website. It also incorporates design and usability. The functionality of a web page is a key part of user experience and every website should be designed to impress the users.

  • Use good color schemes, fonts and design elements.
  • Optimize your layout for better results.
  • Improve site speed by deploying CDN (Content Delivery Networks).
  • Use a mobile optimized design.
  • Decrease the load time on graphics.
  • Make it easier for users to navigate easily throughout a single page and switching to different pages.

How is User Experience Deeply Correlated with SEO?

Google and the other major search engines are continuously trying to improve their performance by providing only the “best” possible pages for each search result. Based on the data given by the SEO experts, UX team can come up with excellent designs. On the other hand, the knowledge of content optimization and website framework that the UX team can offer to the SEO experts could play decisive role in order to ensure better ranking of the website. The combined effort, knowledge and insight of both, the UX and SEO team can be utilized to create optimized experiences for their users.

When catered together in a proper way, SEO and UX can bring out the best in each other. The impact of User Experience to SEO is that, it immensely enhances the organic search and makes your website high performing.

Arpita Bose is The Director and co-founder of Nat IT Solved Pvt. Ltd., a professional digital marketing company in India. She is a prolific blogger and marketing expert who loves to share her knowledge with her readers on the recent technological updates and marketing trends.

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