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Although the majority of website publishers will put content as the sole and main reason behind getting good consistent organic traffic, it should not be underestimated just how much of an important aspect link building does.

At the end of the day, you may have the best and most unique content on the web. However, if you do not have any external links going to it, Google and other search engines won’t give it any real SEO prowess.

The thing is that links are Google and other search engine’s way to determine how good that web page is. If you are a news site with the likes of CNN, BBC, and others linking to you, then Google is going to take those ‘recommendations’ as a positive sign to rank you higher. At the same time, if you have content that is only getting links from inferior websites, even spammy websites, then the opposite effect will happen.

With this in mind, here are three elements to take into consideration when link building, especially with the importance of building quality links too.


Domain Authority (DA)

Domain authority is a metric that was developed by Moz to determine how likely a website or webpage is to get ranked on search engines. In Moz’s own words:

Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.

This mustn’t be a metric used by Google. However, the way it is calculated means that if you are a higher DA website, you are more likely to be recognized as a more authoritative website to Google. The factors that make up the DA ranking are similar to what makes up the SEO ranking of websites to Google.

For this reason, if you are looking to build links to your website, make sure to choose high ranking DA websites, as this will boost your SEO efforts. To some extent, as soon as you get content out there for a new website, one of the best ways to bump your new website’s SEO is through gaining high DA links:

  • 0-10 DA = low
  • 10-20 DA = about the standard, still an early on the website
  • 20-30 DA = a good DA you want to get links to
  • 30-40 DA = excellent DA
  • 40-60 = incredible, try and get links to these
  • 60+ = goldmines for backlinks


Site Relevancy

Although you could get links from a high DA website, it is important to make sure it is relevant. For example, a website on PPC, such as this one, wouldn’t do a great deal for a website about the ocean, or something completely unrelated, even if the anchor text is relevant.

Try to get links from websites similar to yours. This is counter-intuitive since it does mean that you will be going to competitors to ask them to help you out. However, relevant sites for links is the best way to go.


Anchor Text

Along with the site relevancy, anchor text is important too. One or two words is not normally enough for anchor text, so try to find backlinks to the text of 3-5 words in length. As well as this, make sure it is relevant too. For example, if your article you want to link to is about sharks, make sure the word ‘shark’ appears in the anchor text at the very minimum.

Will created Ask Will Online back in 2010 to help students revise and bloggers make money developing himself into an expert in PPC, blogging SEO, and online marketing. He now runs others websites such as Poem Analysis, Book Analysis, and Ocean Info. You can follow him @willGreeny.

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