A Financial Times Correspondent, Patrick McGee, made a tweet that says, “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers.” This change hasn’t ...
Monthly Archives: October 2021
Facebook Ads Just Announced New Measurement, Performance, And Reporting Products in Light of iOS Privacy Changes 24 Oct 2021
6 Things You Should Know Before Running a Facebook Ad in 2022 19 Oct 2021
Running or creating a Facebook ad is quite different from making a random post on your Facebook page. While creating a Facebook ad, the words you use and many other things go a long way in determining the level of traffic you will drive to your website. Facebook ads are messages that business owners pay for so they can be ...
How A Local SEO Agency Increases Your Leads and Sales 15 Oct 2021
If you’re a business owner, then you know that competition is stiff. To stay on top of your game and increase the number of customers coming through your doors or signing up for your service, you need to find new ways to stand out from the crowd. Many businesses are doing this by taking advantage of Local SEO Services ...
Top Tips to Succeed in Pay Per Click (PPC) Marketing in 2022 11 Oct 2021
Pay per click is now one of the best ways for an individual or a company to drive traffic to their website with the aim of getting a conversion. Succeeding in PPC is solely dependent on you knowing the tips and tricks to help you have the best conversion. Here are some tips for you to get started with pay-per-click marketing. ...
The Future of Attribution is Driven by Data 04 Oct 2021
In the bid to change the landscape of privacy, marketers require new measurement means that can meet their aims and put the interest of users first. That’s the reason Google has invested in new tools to assist marketers to future-proof their measurement. One important tool is machine learning that can be used in filling ...