Monthly Archives: April 2021

Blogging 2021 – What Should You Invest In?

Blogging 2021 – What Should You Invest In? Blogging online and SEO changes every single year. In actual fact, I can remember not too long ago when it was recommended to stuff your articles with rich keywords. Nowadays, with Google investing in AI for scanning content, the opposite can be applied now. If you do not stay up to date online and with SEO, unfortunately, you ...

Google’s Page Experience Update – How to Prepare

Google’s Page Experience Update – How to Prepare We are a mere couple of weeks away from Google’s May update to their search engines and what an update it is going to be. There has been a lot of talk about this update, most notably how this is an update about page experience – if you have a good page experience, you are likely to see improvement in rankings. ...

Email Marketing Trends You Need to Add to Your Checklist in 2021

Email Marketing Trends You Need to Add to Your Checklist in 2021 The world of digital marketing is dynamic and evolving constantly. Contrary to some popular beliefs, email marketing is still one of the most effective marketing strategies. It’s more personalized and one of the most authentic communication channels. Every company is taking advantage of it, whether for promoting their ...

Where to Concentrate SEO Efforts in 2021

Where to Concentrate SEO Efforts in 2021 SEO is always evolving and changing. It’s never been more important to stay on top of SEO, to make sure you have optimized your site and content to gain the most traffic from search engines. However, the problem many people face is with where to start, and with what to prioritize your efforts on. With this, here are some ...

Implement these SEO tips for High Traffic Content in 2021

Implement these SEO tips for High Traffic Content in 2021 The way search engine optimization has changed, even in the last few years, is really interesting. The general trend is always the same – a better user experience, and satisfy the users’ intentions. That always going to be the reason why SEO changes over time. Keeping up with current SEO trends and implementing them ...

How To Produce A Quality PPC Campaign

How To Produce A Quality PPC Campaign On average, a PPC advertiser gains at least a dollar for every dollar spent in terms of ROI. To cross this benchmark, an efficient PPC campaign is required. The top advertising platforms, such as Google Ads and Microsoft Advertisement tools, may help set up a high-quality PPC campaign. Many believe the pay-per-click ...

The Exceedingly Instrumental Role of Cybersecurity

The Exceedingly Instrumental Role of Cybersecurity It is no secret that the world around us steadily becomes more digitally inclined all the time. We have seen an incredible amount of attention to detail and overall emphasis meet the interest and investment in digital and technological advancement and implementation, in recent years. Today, the world around us is more advanced ...

3 Terrible SEO Mistakes that Can Hinder Brand Promotion

3 Terrible SEO Mistakes that Can Hinder Brand Promotion We live in the era of digitization, as from simple photographs to complex databases, everything around us has become digital. More and more people are now turning to online platforms since the rise of the pandemic and lockdown impositions. Many businesses have even revamped their marketing strategies after realizing the ...