The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coca Cola, who had bid for their own brand name in order to display information different from the top organic result, pushing people to a landing page surrounding information about Coca Cola as a brand. With the summer months ...
Monthly Archives: June 2019
FloridaTix – Analyse A Real PPC Campaign 26 Jun 2019
8 Steps to Launching a Website 25 Jun 2019
When it comes to creating a website, for the majority of us, it will have been a trial and error period. I certainly remember creating my first website from scratch: askwillonline.com. I did not have much experience online and learned many lessons to blogging from the mistakes of creating this website. No doubt, other people ...
How to Make Alluring Content for Content Marketing 21 Jun 2019
It is a well-known fact that advertising agencies which have now become more of digital agencies utilize content marketing to drive the traffic onto their websites and lift up the expert of the business in the competitive market. Short deadlines and strict timetables can be a test for advertisers, digital agencies, and ...
The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen 21 Jun 2019
Have you ever been in a rush? Does the thought of optimizing your Google Ads account terrify you? If you answered yes to either of those questions then I’ve got good news for you. This is the quickest, most effective Google Ads optimization routine on the internet. If you want to: Prevent wasted ad spend Lower your cost per ...
7 Free Blogging Tools That Will Make You a Better Blogger 20 Jun 2019
Blogging is fun. The feeling of being useful through the dissemination of knowledge is among the best feelings of personal fulfillment. However, a blog can become old fast or become irrelevant if nobody is visiting for a read. As a blogger, you, therefore, have to know what you need to do to ensure that your blog reaches your ...
What Affects the CTR of a Search Advert in PPC? 20 Jun 2019
If you are looking to improve elements to your PPC campaign, such as your search advert, the first step is to understand what can affect the elements you want to improve. For example, if you want to improve a race car and make it faster, you need to understand what specifically can make a race car faster (or slower). The click ...
Coca Cola – Analyse A Real PPC Campaign 20 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, looking to promote their new 5G network. What we found was that both the search advert and the landing page were very well optimized – the search advert was packed full of keywords, whilst the landing page used an ...
EE 5G – Analyse A Real PPC Campaign 13 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Tea and Biscuit Club, who had a pretty poor PPC campaign on the whole. The search advert was not ranking high in paid search results and lacked key qualities to a successful search advert. Moving to the landing page, this was a ...
3 Mistakes WordPress Users All Make 12 Jun 2019
When it first comes to creating and maintaining a WordPress website, it can seem a little daunting at first. After all, WordPress is an open source platform, allowing for the functionality you can produce to be, pretty much, limitless. This does have many many benefits, but also a few potential cons. It is good to learn from ...
PPC Fundaments for Gaining Online Cash Quickly 11 Jun 2019
Digital marketing involves various strategies. The aim of every strategy is to promote the traffic on a particular website. Pay Per Click is one such aspect of digital marketing. It is considered to be one of the fastest ways marketers and business enthusiasts use online media and traditional tools for generation cash quickly ...
4 Potential Reasons Why Your Website Lost SEO 11 Jun 2019
The SEO of your website is, of course, of utmost importance. It is what dictates the amount of traffic the website receives, which will directly impact the success of the website, in many ways. For this reason, it is very worrying for website owners when they see a drop, of any sort, in traffic or search ranking. What could ...
2019 Content Writing Mistakes You Should Know 06 Jun 2019
It’s 2019 now, right. The previous year there were many content writing mistakes, which we should know in order to avoid them in our current year. You should also learn how industry leaders like MyEssayGeek are handling their writing works. They do say- New Year, new beginnings and for a content writer, there are common ...
Pros and Cons to Automated Ad Extensions in PPC 06 Jun 2019
By default, PPC campaigns run in Google AdWords have automated ad extensions enabled. These are ad extensions that automatically appear, depending on a multitude of factors, to improve the performance of your search advert. The content of the ad extensions is automatically determined, based on your ad copy, landing page and ...
The Tea and Biscuit Club – Analyse A Real PPC Campaign 05 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you would expect from Google, both the search advert and landing page were extremely well designed, resulting in a very slick PPC campaign that would achieve very good results. The ...
5 Tips to Designing a Website Favicon 04 Jun 2019
It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result for mobile, adding the first visual touch of a website to Google search. This means, for the first time ever, not only do website owner’s have to think about the content of ...