The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tommy Hilfiger, who had a well designed search advert but an extremely poor landing page, simply because it struggled to load and, instead, displayed a corrupted version of their landing page. This would be a big blow to Tommy ...
Monthly Archives: October 2017
Sky Scanner – Analyse A Real PPC Campaign 05 Oct 2017
What should be Your Digital Marketing Strategy in 2017 05 Oct 2017
Marketing is always a hot topic in business, especially digital marketing, given the fact that the internet changes very quickly and new trends emerge every few months. Additionally, digital marketing has never been better, and if done correctly, it can pay off multiple times. This is why everyone is online today and wants to ...
3 Times When it is Bad to Use SEO 04 Oct 2017
There is a constant debate as to if SEO is better than PPC and vice versa. Ultimately, the answer will always be ‘it depends’ since it depends on many factors that need to be understood and ‘tailor-fitted’ to your needs and objectives. For some people, SEO will work better than PPC. For others, it may ...
Learn to Understand Your Website’s Traffic Characteristics 03 Oct 2017
Google Analytics is a brilliant tool for every website owner to user and take advantage of. It is free and provides plentiful of meaningful statistics about your website, from your traffic sources to the average time web users are on your site, where they land onto and head next to even how many web users are on your website in ...