It is crazy to think that Christmas is under 2 months away and yet it still feels so far away. As much as this may be true, the preparation for holiday PPC will start to happen very soon, with it starting usually a week or two after Halloween. As with the vast majority of businesses, they will make the majority of their profit ...
Monthly Archives: October 2017
How to Maximize Holiday PPC Revenue in 2017 31 Oct 2017
How to Build Links for Your Website Without Being Pushy 30 Oct 2017
The thought of doing two way link exchange is enough to get an SEO guy sacked. It has now become sacrilegious to indulge in such practice, since Google thinks think all these practices are aimed to upsetting its algo. So, like any other grumpy and old SEO guy, you are sure to maintain a long held silence whenever a person ...
Bridgestone – Analyse A Real PPC Campaign 26 Oct 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Saga, who had a relatively simple PPC search advert, which would not have worked to their advantage. However, they had a saving grace in the form of a great landing page, which would have converted well the traffic that clicked ...
8 Vital Google AdWords Metrics To Monitor If You Wish Your Campaign To Succeed 26 Oct 2017
Google Adwords is an extremely powerful online advertising platform. It allows users to create large advertising campaigns that target specific keywords and audiences. Adwords also provides detailed metrics to help you analyse the performance of each pay-per-click (PPC) campaign that you create. In fact, there are so many ...
Social Advertising vs PPC 25 Oct 2017
Social advertising on networks such as Twitter, Instagram and Facebook have been around for a mere fraction of the time that PPC advertising has been around. Yet, although still relatively young, is a multi-billion dollar industry that is giving PPC a very good run for its money. Although PPC can suit, pretty much, any type of ...
How to Increase Your Website’s Ranking in 2017 24 Oct 2017
Five year’s ago, everything was geared towards improving the pagerank of a website. This was a number, out of 10, that indicated how search engine friendly your website was, mainly for Google. However, pagerank in 2017 does not seem to have as much in 2017 mainly because, at the end of the day, it is just a number and ...
How To Sell Your Products With Google Shopping 20 Oct 2017
There are many methods for selling things online, and it’s all about finding as many buyers as possible. The internet is a massive space filled with consumers, if you can attract loads of them to your products, you greatly increase your chances of making money and being successful. Bearing that in mind, you must explore ways ...
Saga – Analyse A Real PPC Campaign 19 Oct 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, who had targeted the newly released Google Pixel 2 smartphone to entice web users into using their network with their next contract. Considering that people don’t change networks often, it was interesting to see EE do ...
Copywriting – An Essential Aspect of SEO 19 Oct 2017
One of the oldest sayings in the world of SEO is that “content is king”. No matter how many years go by and whatever changes come in Google’s algorithm, the importance of content remains the same. Good content is the backbone of every successful digital marketing strategy. All other plans can fall flat on their faces if ...
5 Elements to a Successful Website 18 Oct 2017
The title to this article is, to some extent, something thousands of people are still looking to find the answer to. What makes a successful website? Depending on the area the website is going into will, of course, depend on the answer. However, there are some fundamentals to creating websites, especially from having experience ...
Learn to Optimize Ad Extensions in PPC 17 Oct 2017
PPC search adverts have come a long way from the stereotypical title, description and URL structure. One of the biggest additions to them has been ad extensions, which allow the advertiser to display an extra element to their search advert which work (or should work) to increase the click through rate (CTR) and conversion rate ...
3 Reasons Why You Should Give Ezoic a Go 12 Oct 2017
When it comes to websites making money online, the vast majority of websites will opt for Google Adsense, and understandably so. Google Adsense will allow your website to show adverts from, potentially, millions of advertisers from around the world providing a great CPC for your advertising space to profit from per click. ...
SEO Benefits Of Implementing Accelerated Mobile Pages 12 Oct 2017
It’s been a long time when Google introduced AMP project in the market. Google unleashed this big project to groom the SEO world with mobile-responsive websites. The concept of Accelerated Mobile Pages was initiated to facilitate mobile-friendly layouts and figure out how they get indexed on major search engine result pages. ...
Why XML Sitemaps are Important to Website’s SEO 11 Oct 2017
One of the key components to a successful website is in making sure search engines can clearly digest all of the web pages on the website to show on their search engines for related queries. There are many ways you can increase the exposure your website has to search engines, and increase the rank of the result on search ...
EE – Analyse A Real PPC Campaign 10 Oct 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sky Scanner, who had implemented a PPC campaign for a keyword search phrase that they rank for organically number one. After clicking onto the advert, the landing page was very effective in getting the web user to fill in the form ...
How The World of PPC Transformed In 2017? A Quick Recap That Will Prepare You for the Future 06 Oct 2017
It is that time of the year again when we look back at the events that took place this year and fasten our seat belts for the future. The year 2017 is nearing its end and we have seen many new PPC trends emerge this year. From ad updates to targeting changes, 2017 was an eventful year for PPC. Let’s recap and look at where ...