Let me explain to you what is CTR! CTR is abbreviated for Click Through Rates which means the ratio of users who click on a link to the total number of users who view the page, email or advertisement. It is key metric involved with optimizing PPC ads. It is the measurement of success of SEO services or an online advertising ...
Monthly Archives: March 2017
14 Amazing Hacks to Boost Google Organic CTR 31 Mar 2017
Waitrose Cellar – Analyse A Real PPC Campaign 30 Mar 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Viagogo, who had a good search advert with a click through landing page designed to induce a sense of urgency, such that the tickets the web user was searching to buy would sell out soon (and hence the web user would be less ...
3 Must Use WordPress Plugins for Content Mills 29 Mar 2017
WordPress is one of, if not the, most used platform for blogs and websites to use, simply because it is very clean, easy to use and is an open source platform (with millions of ‘plugins’ available to improve your website). The problem with having such a large choice of plugins, though, is in choosing which ones you ...
What to Do if Freelancers Plagiarize Content 28 Mar 2017
Plagiarism is looked at as one of the most serious ‘cyber-crimes’ an individual can make. If you are the person that has had their content copied, then it can sometimes be the most frustrating and angry moments of your online career that someone had the audacity to copy your high quality content in an attempt to ...
Why PPC Services Should Be A Part Of Your Online Marketing Strategy 24 Mar 2017
Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. ...
Viagogo – Analyse A Real PPC Campaign 23 Mar 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric vehicle: the Nissan Leaf. What we found with this PPC campaign, though, was that had a third line in the description did not seem that enticing to getting web users into the click. ...
6 Email Marketing Tips To Get Clicks 22 Mar 2017
Email marketing is a lucrative business which I feel not everyone is using to its full potential. For example, there are lots of websites out there that are running great websites in specific niches online. However, they are simply just writing content and not looking at the possibility of marketing things of that niche to a ...
3 Steps To Running a Cost Efficient Website 21 Mar 2017
Creating a successful website is seemingly becoming a harder and harder process, it seems. There are thousands of websites being created daily that are all trying to find that ‘niche’ that will turn the website from zero to hero. However, the trouble with this is that the internet is forever becoming more ...
Website Security and Finance Sites- Securing your Website Effectively 17 Mar 2017
Websites that have not been secured are vulnerable to viruses and hackers. Online fraud is currently a big problem and businesses need to ensure that all their clients’ information is secure. An important aspect of developing finance websites is making sure that they are secure. Online security is vital for any financial ...
SEO, Digital Marketing and Doing The Right Thing 16 Mar 2017
You can’t sell anything if you can’t tell anything’ stated Beth Comstock. And that is true on more than one count. If you’re trying to sell anything, remember to use the most accessible language. At times the accessibility just doesn’t depend on what you write but also where you write it. Interrupt selling tactics ...
2 ‘Housekeeping’ Activities That Should Be Done On Every Website 16 Mar 2017
A website is much like an electronic baby (what a way to start an article, am I right)? By this, it can be considered a living thing on the internet that needs TLC and regular maintenanceto make sure it is in pristine condition to succeed. You cannot just write content, make money, from, say, adverts, and everything will fine ...
Nissan Leaf – Analyse A Real PPC Campaign 15 Mar 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in ...
5 Tips to Hire Web Design Company in India 15 Mar 2017
If you are on the lookout for a web design company, the good news is that it is not hard to find one but finding a genuine one will be tough. There are some companies that offer great services and there are equal numbers of companies that provide substandard services for loads of money. It can be very confusing if you do not ...
5 Google Pay-Per-Click Tricks To Save Your Business Money 14 Mar 2017
Advertising is an effective way for businesses to get more traffic and sales. If not done properly then businesses will not be able to see evident results. Even a small mistake can cost businesses money. Every single penny they save counts! So to help your business perform well on the search engines, here I am with ...
Emojis are Appearing in Google AdWords Search Ads 14 Mar 2017
We all know that Google are constantly trying to improve the experience web users have with both their search engines and advertising online. This is generally why the changes Google make always seem to make things that bit nicer and easier for the web user. Although it has not been confirmed yet by Google, there are reports ...
SEO and Social Media: A Deadly Combo 14 Mar 2017
While the largely unknown “social algorithm” means all social platforms give your website some SEO benefit, direct old fashioned backlinks are still the highest priority for most SEOs when it comes to Social Media Marketing. So, Social Algorithms aside (get lots of followers, interactions and shares, that’s best practice) ...