The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Tag Heuer, who were looking to capitalize on loved couples who each wanted to buy gifts for their other halves for Valentine’s day. However, what we found was that the landing page did have a few areas it could have been ...
Monthly Archives: February 2016
Dyson – Analyse A Real PPC Campaign 25 Feb 2016
The War is On – Display v/s Search Advertising 25 Feb 2016
Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend more moolah on display advertising, banner at all, than search advertising in 2016. Here’s a screenshot of the study. Image credit This might a bitter pill to swallow for paid search ...
Google to Remove Ads from the Right Hand Side of Search Results 23 Feb 2016
The way ads have appeared on Google’s search results has pretty much been the same for the last ten years. You will commonly get a maximum of three adverts above organic search results, adverts below the bottom of search engine results and a sidebar of adverts to the right hand side of results. However, this is about to ...
3 WordPress Tips Any Blogger Can Use 23 Feb 2016
As a Blogger, there are two main platforms you can choose to do your blogging with: Blogger or WordPress. What you will usually find is that the vast majority of websites that you will visit on a daily basis will be using WordPress as opposed to Blogger for reasons such as self-hosting, more customization and greater control ...
SEO Mistakes that You Need to Avoid 18 Feb 2016
Search Engine Optimization is no rocket science; yet, it is not so easy either. If you are new to it, you are very likely to make too many mistakes. SEO is quite a complicated field to understand and it is quite common to make mistakes without even knowing that you are making them. Here is a list of five mistakes that SEO ...
Tag Heuer – Analyse A Real PPC Campaign 18 Feb 2016
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was by TitanBet, who had an ‘okay’ search advert and a brilliant landing page that had many good areas PPC advertisers can take away to use in their own respective campaign. With this article being created on Sunday 14th February, ...
Automatic vs Manual Bidding in PPC 17 Feb 2016
The way pay per click advertisers bid in PPC comes down to two options: advertisers can either choose to automatically bid on keywords or manually bid. However, which should advertisers go for? Here is a look at what each bidding option does and if you should go for it or not.
2 Tips To Help Manage Ad Bidding in PPC 16 Feb 2016
There are many important areas to a PPC campaign that will determine the success of it such as the advert itself, the landing page and so on. Another one of these areas is the bidding strategy you adopt for your campaign. The way you bid for the keywords you are targeting will have a huge impact on the traffic that comes to ...
Choosing a Domain Name for your Business – Few Tips 15 Feb 2016
Naming a domain is not always an easy job. It is a lot like naming your child. Sometimes a name may come into your mind automatically, while at other times it is like a fight that seems tough to win. You can’t just choose any name for your domain. This is something that creates the first impression of your brand in the minds ...
Titanbet – Analyse A Real PPC Campaign 11 Feb 2016
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was by We Buy Any Bike, who had a poorly targeted PPC campaign due to the fact the web user (being myself) was wanting to buy a bike and not sell one (as We Buy Any Bike seemed to think). With the Super Bowl 50 being on the night of ...
7 Ways to Set Fire to Your Mobile Marketing in 2016 10 Feb 2016
Written by: Sophorn Chhay The growth of the mobile technology niche has been astounding. Companies are falling all over themselves to deliver everyone in our increasingly on-the-go society devices that help them connect whenever they want from wherever they may be. How can we, as companies, take advantage of the global network ...
Save PPC Budget By Measuring the Bounce Rate 10 Feb 2016
Continuing the ‘Save PPC Budget By’ series, the next area that is going to be looked at is in measuring the bounce rate of PPC campaign landing pages. But, before this, the last article in the series looked at how PPC advertisers can save money by scheduling their adverts. The key to this is that by scheduling when ...
Top 3 Biggest PPC Mistakes Made 09 Feb 2016
Let’s be honest. Every PPC campaign will have a small mistake here and there because campaigns are so open to customization that it is near on impossible to make the ‘perfect PPC campaign’. However, it is not usually the small minor mistakes in a campaign that results in it running inefficient and deeming it ...
#RIP Twitter? Reaction to Altering the Timeline 09 Feb 2016
It is not often a bombshell erupts in the social media network. Usually, the big news is of one company buying another such as Facebook buying Snapchat and so on. However, the big news of today surrounds the rumors that Twitter has been planning to change the whole structure of how it works, quite literally. Instead of having ...
We Buy Any Bike – Analyse A Real PPC Campaign 03 Feb 2016
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ was by PureGym, a local gym that seemed to be utilizing geo-targeting to target those that want to join the gym for the new year, possibly due to having ‘get fitter’ as a New Year resolution. What we found was that the advert was well ...
Save PPC Budget by Using Ad Scheduling 02 Feb 2016
Continuing the ‘Save PPC Budget by’ series, the next area that is going to be looked at is ad scheduling. But, before this, the first article in the new series looked at how a PPC campaign can save money by including negative keywords. Not only are negative keywords good at saving your budget by not allowing your ...