There’s no perfect way to go about your pay-per-click marketing campaign. Depending on what you’re selling and the services you provide, creating successful advertisements that get website visitors to become loyal customers is apt to be just as unique as your business. However, there are tried and true ways to improve a PPC ...
Monthly Archives: March 2014
How To Dramatically Improve Your Pay-Per-Click Marketing Campaign 11 Mar 2014
AutoTrader – Analyse A Real PPC Campaign 06 Mar 2014
Last article in the ‘Analyse A Real PPC Campaign’ had a look at the new and emerging market of smart watches and Pebble. What we found out from their campaign was that it is sometimes a good idea to embed a video onto the landing page since this will store lots of information about your landing page which is ...
Understanding Mobile Usage Behaviors to Improve Your PPC Strategies 06 Mar 2014
Business owners often get so caught up in product offerings, new service features, and new advertising opportunities that they neglect the strategies that bring potential new customers to them. A major part of digital marketing is understanding consumer psychology and being able to predict how people will use technology to find ...
Increase The CTR Of Your PPC Campaign 06 Mar 2014
A high click through rate is always a bonus to have in pay per click advertising. It contributes to making your quality score better resulting in a lower cost per click making your campaign much more easy to budget. A high CTR makes clear to the advertiser that their advert is successful at enticing the web users onto clicking ...
What Will Be The Future Of Online Advertising? 04 Mar 2014
Online advertising first started out all the way back in 2000 (can you believe it has been 14 years since PPC was introduced to the world?) and since that moment, it has grown, been innovated and has had to reinvent itself to keep up with the fastest technological markets. The growth in the technological market is, to be quite ...