Halloween Costumes – Analyse A Real PPC Campaign

Halloween Costumes – Analyse A Real PPC Campaign The last article that can be related to the ‘Analyse A Real PPC Campaign’ series had a look at Tesco vs Sainsbury’s who are two supermarkets using pay per click advertising to promote their online delivery service to consumers. What we found was that Tesco’s search advert was generally better than ...

Constructing The Perfect Tweet To Gain Clicks

Constructing The Perfect Tweet To Gain Clicks Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a important tool to advertisers and businesses for the simple matter that it is a great place to advertise anything on it. If you find yourself wanting to promote links to a website of some sort, you ...

Ezoic Review – Adsense Partner

Ezoic Review – Adsense Partner A few weeks ago, I was contacted about a new platform called Ezoic. Usually when I get people contact me about new products and platforms, I just wash it aside since they are mostly automated messages to me from something such as a robot. However, this one was different. It sounded like a person had wrote it and included my ...

Key PPC Lessons from B2B Software Companies

Key PPC Lessons from B2B Software Companies Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding ...

3 Reasons To Display Social Media Plugins On a Landing Page

3 Reasons To Display Social Media Plugins On a Landing Page If you type in landing page optimisation into Google, you will find over five hundred thousand results that could tell you ways to improve your PPC landing page. It is a big deal landing page optimisation which is why we have so many articles about it here on PPC.org. If you find that you have tried to optimise your landing ...

Tesco vs Sainsbury’s – The PPC Groceries Battle

Tesco vs Sainsbury’s – The PPC Groceries Battle Although this article is strictly, not part of the ‘Analyse A Real PPC Campaign’ series (check out the last article in the series), it has some links to it. In this article, I will be looking at two of the biggest supermarkets in the UK: Tesco and Sainsbury’s. The way I will be looking at these two giant ...

3 Errors Advertisers Make In PPC

3 Errors Advertisers Make In PPC Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms of advertising. However, this does not mean it will always be a successful form of advertising. The truth to the matter is that PPC can become rather costly and inefficient if you, the ...

Pay-Per-Click for Beginners by: Brian Newmark

Pay-Per-Click for Beginners by: Brian Newmark I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help.  Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web ...

Android Wear – Analyse A Real PPC Campaign

Android Wear – Analyse A Real PPC Campaign The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how ...

3 Ways To Rapidly Improve A PPC Campaign

3 Ways To Rapidly Improve A PPC Campaign The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways to rapidly improve a campaign. The improvement tips for a campaign selling cars may necessarily not apply to that of a campaign that wants to gain emails from web users to promote email ...