A Must Do List When Starting Up A New Website

A Must Do List When Starting Up A New Website Starting a website is an exciting adventure to embark on. You have the freedom to make a website about anything you want, and design the website however you like. For this reason, there does not really need to be much motivation when starting a website since the majority of people create websites about things they love to do, ...

2 Ways to Save Money in a PPC Campaign

2 Ways to Save Money in a PPC Campaign PPC campaigns are an extremely effective way to gain contextual traffic to a designated landing page. The concept behind only paying for traffic and not ad space is something that has proved to attract millions of advertisers to platforms such as Google AdWords. However, a PPC campaign can become quite costly when not ...

GAME – Analyse A Real PPC Campaign

GAME – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a general PPC campaign for fidget spinners. This was a poor targeting choice by AB Toyz and More which did not even mention fidget spinners on the landing page at all. With the Nintendo Switch ...

Tips to Using the Right Language in PPC Advertising

Tips to Using the Right Language in PPC Advertising Pay per click advertising is an extremely effective platform to promote just about anything when done correctly. A key component to the advert and landing page of a PPC campaign is the content itself. You could have the most desirable product that is flying off the shelves. However, your advert might be using the wrong content ...

Google Increases Site Links in Mobile PPC to 8

Google Increases Site Links in Mobile PPC to 8 Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with PPC. It was only a little while back that Google updated the site link extensions in PPC to accomodate more links, previously at a value between 2-6 links. This enabled the web user to use ...

Are your search marketers doing enough to increase ROI of PPC campaigns?

Are your search marketers doing enough to increase ROI of PPC campaigns? I started my career as an Intern in a digital marketing agency. I was fresh out of college and got a call. Frankly speaking, I didn’t have an idea what exactly digital marketing is back then. Perhaps, I heard a couple of times about online marketing. As things turned out, I found it damn interesting. It is a world in itself. ...

AB Toyz and More – Analyse A Real PPC Campaign

AB Toyz and More – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Kenwood Travel, who had good search advert and a good landing page, except for the bland colour scheme used on it (which needed to be more colourful to reflect the type of holiday they were promoting). An interesting product that has ...

When to Use PPC and When to Use SEO

When to Use PPC and When to Use SEO Although it has been mentioned many times before, it still needs to be stressed just how important traffic is to a website. Without traffic, to some extent, a website is worthless. Making sure you have sources of traffic to a website is crucial to the success of it. With this, there is an argument to say that there are mainly ...

Google’s Deadline Day for HTTP Websites Approaches

Google’s Deadline Day for HTTP Websites Approaches It has been no secret over the last few years that Google looks at the security of websites as a ranking factor for their search engine. With this has come the rise of websites migrating to https://, otherwise known as adopting an SSL certificate. An SSL certificate is a way of encrypting the connection between the website and ...

PAY PER CLICK SUCCESS SECRETS

PAY PER CLICK SUCCESS SECRETS MOST IMPORTANT REASONS YOU MUST AVOID FOR YOUR SUCCESS IN PPC ONLINE ADVERTISING Pay-per-click marketing is a valid and authenticated method that marketers use to present their company in front of local and international audience. It is successful because almost every hour a day is a peak hour somewhere around the world when ...