3 Things That Make PPC Search Adverts Fail

3 Things That Make PPC Search Adverts Fail In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most important aspect to a PPC campaign since it is the area where the conversion takes place. However, if you have the most amazingly optimised landing page, a poor search advert will bring poor quality traffic to ...

Your PPC Pre-Launch Checklist

Your PPC Pre-Launch Checklist Savvy entrepreneurs and business owners get a contract PPC specialist in their corner before letting their website go live, but that’s not always an option. Maybe the budget is really tight or you’re the future PPC expert yourself and are learning from experience. With PPC best practices constantly changing and evolving, ...

Pay-per-Click, a Mixed Blessing

Pay-per-Click, a Mixed Blessing Pay-per-click, for those who are unfamiliar with the phrase, refers to an Internet advertising method in which advertisers pay a website owner a certain amount when their advertisement is selected (clicked). There are advantages to this type of advertising in that the advertiser does not pay for a general shot-gun approach in ...

SammyDress – Analyse A Real PPC Campaign

SammyDress – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Wren Living: a company that sells furniture. What we noticed was that both the search advert and landing page that was adopted for PPC worked very well for a number of reasons (which you can find out by reading the article). With summer ...

6 Ways you Wasting Your Marketing Dollars on Adwords

6 Ways you Wasting Your Marketing Dollars on Adwords You are spending hundreds of dollars on the Adwords campaign yet the outcome is far from being impressive, if not outrightly disappointing. Don’t blame the platform for the underperformancebecause probably your marketing decisions have something to do with this lackluster performance of your ads on adwords. Since you will be ...

Battersea – Analyse A Real PPC Campaign

Battersea – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series looked at Wren Living who had both a well designed search advert and landing page. Therefore, from reading the analysis of the furniture store, advertisers will be able to gain many valuable tips they can then apply to their own pay per click advertising ...

3 Elements to a Successful PPC Campaign

3 Elements to a Successful PPC Campaign The advertising industry has billions of dollars pumped into it every single year. Pay per click advertising is the most used form of online advertising out there used by millions worldwide. Advertisers don’t want to spend time and money on a campaign which is not going to get them results. After all, the fundamentals to ...

The Journey a Web User Takes Through PPC

The Journey a Web User Takes Through PPC Pay per click advertising is the one of, if not the, most used form of online advertising out there. There are many reasons for this. For example, it could be because Google have made such brilliant programs being AdWords and AdSense. However, whatever way you look at it, the main reason is because it works for advertisers ...

The 4 Main Sources of Traffic For a Website

The 4 Main Sources of Traffic For a Website For anyone who owns and runs a website, it is a necessity to keep up to date with what are your website’s main sources of traffic. This is because you can then concentrate your efforts more wisely on each respective source of traffic to increase them. The problem is that you may not know what your main sources of traffic ...

How to Use Common Interests to Drive Social Media Engagement

How to Use Common Interests to Drive Social Media Engagement Organizations that rely on social media interactions to drive visits to their landing pages and increase conversions can run out of steam without a solid content strategy. It’s critical to identify content that’s of interest and relevance to your audience, even if it’s not directly within your verticals. Many industries ...