Why PPC and SEO Need to Work Together

Why PPC and SEO Need to Work Together The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO. Once you get ...

Gillette – Analyse A Real PPC Campaign

Gillette – Analyse A Real PPC Campaign Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search advert that led traffic to their homepage with a lead capture box popping up first. What was interesting was the reasons behind Ralph Lauren bidding for their own brand name ...

Ralph Lauren – Analyse A Real PPC Campaign

Ralph Lauren – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Fitbug who had, what can be seen as, a very disappointing PPC campaign that had an advert in the wrong format and a landing page that lacks the ability to gain a high percentage of conversions from PPC traffic (for whatever their conversion ...

Two Questions Answered About PPC Advertising

Two Questions Answered About PPC Advertising I am completely amazed to say that this article I am writing right now is my 434th article I have published on PPC.org. That’s crazy, isn’t it? What I have found over the years from writing articles about pay per click advertising is that there are still many questions left unanswered about PPC. Many of these ...

Why a Infomercial Landing Page Will Hinder Performance

Why a Infomercial Landing Page Will Hinder Performance There are many different types of landing pages out there with the infomercial page being just one of them. Depending on the objectives of your PPC campaign will depend on what landing page you choose. For example, if you are trying to sell a product or a service, you most obvious choice would be to use a product/service page ...

Some Useful PPC Articles From August 2014

Some Useful PPC Articles From August 2014 August has a great selection of pay per click advertising articles to read and gain valuable advice and knowledge from. Last month, July, had a focus on the ad extensions that advertisers can use in PPC which, in turn, will help increase the click through rate of the search adverts. Without further ado, here are the best ...

Fitbug – Analyse A Real PPC Campaign

Fitbug – Analyse A Real PPC Campaign Last in the series of ‘Analyse A Real PPC Campaign’ looked at SammyDress who seemed to have a campaign centred around women’s fashion although it was potential for men to go through to SammyDress’s website through PPC (reducing the overall conversion rate). 2013/14 has been surrounded by a new emerging ...

Designing Your Best PPC Account’s Structure

Designing Your Best PPC Account’s Structure There’s no such thing as a perfect PPC account structure, but it’s likely that you can improve yours. Since every account is different, every structure should be structured differently. Bear in mind that there are (fortunately) some constants, such as always be segmenting, make keywords tight, and performance control should ...

3 Things That Make PPC Search Adverts Fail

3 Things That Make PPC Search Adverts Fail In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most important aspect to a PPC campaign since it is the area where the conversion takes place. However, if you have the most amazingly optimised landing page, a poor search advert will bring poor quality traffic to ...

Your PPC Pre-Launch Checklist

Your PPC Pre-Launch Checklist Savvy entrepreneurs and business owners get a contract PPC specialist in their corner before letting their website go live, but that’s not always an option. Maybe the budget is really tight or you’re the future PPC expert yourself and are learning from experience. With PPC best practices constantly changing and evolving, ...