Pure Gym – Analyse A Real PPC Campaign

Pure Gym – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was Compare The Market, who had both strong and weak areas to their PPC campaign – the advert was cluttered in the description area but the landing page was solid and pleasant to look at with it clearly being a click through landing ...

Save PPC Budget By Including Negative Keywords

Save PPC Budget By Including Negative Keywords So here is a little mini-series that will look into ways you can save money on your PPC campaign, code named ‘Save PPC Budget by’ (I know, it’s original). There is a general problem with PPC articles online that people concentrate too much about getting lots of clicks, lots of ad impressions and so on. ...

2 Essential SEO Tips When Posting Online

2 Essential SEO Tips When Posting Online Truth of the matter, I have suffered with bad search engine optimization around 5 years ago. The main reason for this was the fact that I was relatively new to how the online industry works, how search engines such as Google works and so on. Therefore, it took a lot of mistakes to realize what made an article get ranked ...

Surfing the SEO Wave: Tips and Trends for Savvy Digital Marketers

Surfing the SEO Wave: Tips and Trends for Savvy Digital Marketers Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant in the digital marketing world. People use Google and other search engines as their gateway to the web to find answers and solutions, and this is not going to change. If you want your site ...

Compare The Market – Analyse A Real PPC Campaign

Compare The Market – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was blackcircles.com who had a very good PPC campaign in general: both the search advert and landing page was well optimized in many different ways. For this article, I will be looking into the comparison market – it seems that the ...

A Few Ways To Maximise Adsense Earnings

A Few Ways To Maximise Adsense Earnings Let’s be honest. Unfortunately, Adsense is becoming a source of revenue that is getting harder to optimize for many reasons. The types of adverts that can be used, size of them and location are all expanding to give publishers more freedom – with more freedom comes more optimization, though. This is quite a ...

Creating a Great URL to a PPC Search Advert

Creating a Great URL to a PPC Search Advert So already I have looked into ways advertisers of pay per click advertising can create a great title and description for a PPC search advert. From this, the last area of the search advert to look at is the URL or domain of it. For most advertisers, they will not take much time when it comes to brainstorming and ...

Blackcircles.com – Analyse A Real PPC Campaign

Blackcircles.com – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Sky, who had what could only be described as an ‘okay’ advert – the interesting area came with the landing page which was a hybrid between a product/service page and a click through page. With the weather getting ...

Creating a Great Description For a PPC Search Advert

Creating a Great Description For a PPC Search Advert The search advert for pay per click advertising is the most used structure for an advert and there is good reason for this too. They are easy to create and are the only adverts that can be displayed for search engine results (whereas image/flash adverts can only be displayed on publisher websites). Already I have looked into ...

Why You Should Spend More Time on Landing Page Optimization

Why You Should Spend More Time on Landing Page Optimization Let’s be honest. When it comes to creating and running a pay per click advertising campaign, the majority of advertisers will focus their efforts on the ‘campaign’ side to it. This generally means people forget about the critical part after the campaign which is where the conversion takes place: the landing ...