Brand Name Promotion – PPC Text Advert Strategy #1

Brand Name Promotion – PPC Text Advert Strategy #1 Understanding how to effectively optimise your text advert to increase its click through rate is key to a successful PPC campaign. For the majority, this will be done with a tweak here and a few minor adjustments over there etc. in an attempt to get every last drop of performance out of your text advert. However, is your text ...

Marketing Your Business with Webinars

Marketing Your Business with Webinars There are no qualms that there exists numerous digital ways to enhance visibility of your venture or talent. However, amidst this, it becomes imperative to opt for change of pace. Presence over diverse social networking websites may not suffice anymore because the more specific you become in catering to your niche segment, more ...

Measure Social Media ROI with These Cool Tools  

Measure Social Media ROI with These Cool Tools   Written by Andy Beohar If you have a hard time determining your company’s social media ROI, you’re not alone. With so many different methods to measure B2B social media marketing performance, it can be difficult to identify which of your social media campaigns are most effective. Fortunately, there are a variety of tools ...

ieuanthelionshop.co.uk – Analyse A Real PPC Campaign

ieuanthelionshop.co.uk – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tegile.com, who had, what can only be described as, a poor campaign with a search advert that did not entice myself much and a landing page with far too much content above the fold (enough to scare most web users away)! It is common ...

Why Expanded Text Ads Perform Well in PPC

Why Expanded Text Ads Perform Well in PPC Google recently spread word on the internet of their new innovation to PPC advertising being called the expanded text advert. What this advert has which is different to the norm is a title with an increased character limit of 140%, a description with an increased limit of 14% and with the URL section being auto-generated ...

3 Need to Knows About Google’s Expanded Text Ads

3 Need to Knows About Google’s Expanded Text Ads Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In short form, Google is now increasing the maximum character limit for the title (as well as slightly increasing the length of the description) in a bid (if you’ll pardon the pun) to improve ...

Which Social Media Sites You Should be Using and Why

Which Social Media Sites You Should be Using and Why Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try and make your business stand out on every major platform, that’s not a realistic goal. You’ll end up being a jack of all trades and a master of none as the saying goes. Today we’ll look ...

Tegile.com – Analyse A Real PPC Campaign

Tegile.com – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very good landing page where both the search advert and landing page had many positives associated to each for which many PPC advertisers can take note of. With technology constantly increasingly, ...

How to Get Clicks on Organic Search Results

How to Get Clicks on Organic Search Results Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around 80-90% of all their traffic from search engines alone! It really is important to make sure a website is set up with SEO in mind and articles are of high quality in order to get ranked ...

2 Ways To Determine a Poorly Converting Landing Page

2 Ways To Determine a Poorly Converting Landing Page As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element to a PPC campaign for the plain reason that it is the area where the conversion takes place: the last ‘domino’ to fall over to achieve a conversion. You could have an amazing PPC campaign that ...