5 Tips to start an effective mobile AD campaign

5 Tips to start an effective mobile AD campaign Written by Aaron Riley Mobile marketing is quickly becoming the next hot thing, with millions of people now consuming content via the smartphone that is always in their pockets. Marketing companies can be a great help when you’re thinking about setting up your ad, particularly for local ad campaigns. Nuanced Media, for ...

Center Parcs – Analyse A Real PPC Campaign

Center Parcs – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good campaign that aimed to promote their range of gardening plants they have for sale to the web user. Keeping to the same topic of summer, here is a look at a campaign that is aimed ...

How to Protect Your PPC Campaign From Click Fraud

How to Protect Your PPC Campaign From Click Fraud As a PPC advertiser, results mean everything. If, from a experimental test, you find that something is not working as efficiently as it should do in your PPC campaign, you will obviously change it. For this reason, a PPC campaign is always seen as a work-in-progress in a bid to constantly improve it for better results. However, ...

Must Have Features a PPC Landing Page Should Have

Must Have Features a PPC Landing Page Should Have When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not the, most important aspect to the whole campaign. It is where the conversion takes place that will ultimately make the advertiser profit (or not). For this reason, a large chunk of the overall effort of a PPC ...

10 Reasons to Protect Your Reputation with Organic Search Results

10 Reasons to Protect Your Reputation with Organic Search Results Ranking in the search results organically is one of the most effective ways to protect your brand and reputation online. At the same time, it’s also one of the most cost-effective ways to build a protective wall around your brand as you won’t need to spend any money on advertising one you’ve achieved a top ...

J. Parker’s – Analyse A Real PPC Campaign

J. Parker’s – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Audi, who we expected to have a well optimized search advert and landing page – they did not disappoint one bit. Using site link extensions and a large image of their cars on the landing page, they portrays an image to the web ...

What Makes a Good and Employable Freelancer?

What Makes a Good and Employable Freelancer? The freelance industry seems to constantly booming inline with the internet expanding. Thousands upon thousands of websites are created every day with huge budgets set aside to employ freelancers to help create content to improve the SEO of the website and gain organic traffic in the long term. Therefore, we should all be able ...

Beyond Search: Competitive Intelligence for PPC Display Advertising

Beyond Search: Competitive Intelligence for PPC Display Advertising Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user ...

3 Quick Tips To Improve the CTR of a PPC Search Advert

3 Quick Tips To Improve the CTR of a PPC Search Advert You may have the most interesting and well-targeted pay per click advertising campaign out there. However, if you cannot get web users to click onto your advert, it will all be for nothing. At the end of the day, you need web users to click onto your advert in order for anything to happen – after that, if you do not ...

5 Ways to Improve Your PPC Campaign

5 Ways to Improve Your PPC Campaign If you’re reading this, you probably know that pay-per-click advertising is an incredibly effective way to drive high-intent traffic to your site, increase conversions, and boost sales. But not all PPC strategies are equally effective. Follow these 5 tips to make sure you’re getting the greatest bang for your buck with your ...