Is AdWords Right For Your Business?

Is AdWords Right For Your Business? Written by David Chapman These days, many companies are relying heavily on online advertising. Of course, Google AdWords is considered to be one of the best platforms when it comes to generating quality traffic and conversions. But while other companies are making millions from AdWords, there are also some companies who still ...

Pines and Needles – Analyse A Real PPC Campaign

Pines and Needles – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and ...

3 Elements to Implement in a Holiday PPC Campaign

3 Elements to Implement in a Holiday PPC Campaign Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one ...

Do Not Make These 2 SEO Mistakes

Do Not Make These 2 SEO Mistakes Search engine optimisation, to some extent, is what the internet evolves around. SEO has the potential to make or break a website considering the fact that the vast majority of traffic that comes to a website will come from SEO. For example, from the numerous websites I own, this number is as high a percentage as 90% for the ...

Tiffany and Co – Analyse A Real PPC Campaign

Tiffany and Co – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search ...

Top 6 SEO, Amazon Tools and Keyword Tips for Amazon Sellers

Top 6 SEO, Amazon Tools and Keyword Tips for Amazon Sellers Written by Collin Andrews Search engine optimization is an important digital marketing element that determines how your products or services are ranked on search engine result pages. Keywords are important SEO components that contribute to inbound traffic to sites. As a seller on Amazon, you need to have robust SEO and keyword ...

Google Adsense vs Media.net for Publishers 2016

Google Adsense vs Media.net for Publishers 2016 When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at ...

Benefits and Drawbacks to Media.net

Benefits and Drawbacks to Media.net For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the ...

5 PPC Marketing Blunders and Techniques to Solve Them

5 PPC Marketing Blunders and Techniques to Solve Them Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific ...

Ocado – Analyse A Real PPC Campaign

Ocado – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by displaying the only PPC advert for the search phrase ‘buy running shoes’ as well as crowding out Google sponsored shopping results with two pairs of running shoes too. ...