Google Now Banning Payday Loans in AdWords

Google Now Banning Payday Loans in AdWords Part of the success behind Google most successful program, Google AdWords, is the strict rules it implements to make sure only the best adverts are displayed for web users. For example, Google illustrated that they removed 780 million adverts alone for one reason or another last year – they did not comply with the rules ...

Dell – Analyse A Real PPC Campaign

Dell – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from TopCashBack, who had, pretty much, a perfect search advert and a very good landing page too – TopCashBack had used an ad extension to provide web users more contextual links to click onto as well as increasingly the overall ...

How To Get Webmaster More Involved With Your Website: Get Free Promotion!

How To Get Webmaster More Involved With Your Website: Get Free Promotion! Written by: Adam Clarke Build your website to be the most accessible to webmasters is a number one key tip. When I visit a website I personally find myself mining it for opportunities to expose myself out there on the internet. An opportunity to connect and network with like-minded and resource strong powerhouses and underdogs. ...

3 Rules for SEO in 2016

3 Rules for SEO in 2016 Search engine optimisation is a crucial element to every site’s health. However, knowing what optimisations you have to do for search engines that will benefit you is difficult to know considering that Google makes on average 500 changes to their search engine algorithms every year. Therefore, it is always important to ...

TopCashBack – Analyse A Real PPC Campaign

TopCashBack – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cyber Power, who had what can only be described as a PPC campaign that was slightly mis-targeted: an ‘i7 laptop’ does not straight away mean the web user wants a gaming laptop. Due to this, the whole campaign will be ...

2 Mistakes Companies Make in PPC

2 Mistakes Companies Make in PPC There are now millions upon millions of people that use PPC programs such a Google AdWords to bring traffic to specific landing pages in order to gain a conversions (what the conversion is will differ between campaigns). Truth be told that for those wanting to start an advertising campaign, PPC is the way forward and is the ...

3 Ways to Make a Lead Capture Page More Effective

3 Ways to Make a Lead Capture Page More Effective As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic to. One of the popular choices for advertisers to use is the lead capture landing page – this is a landing page which has the objective to gain information from the web user. When it comes to ...

Cyber Power – Analyse A Real PPC Campaign

Cyber Power – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that ticked all the right boxes for being a great PPC campaign that is very likely to perform well for Nivea. You will find that some of the most competitive markets to bid for in PPC are ...

3 Tips To Improve an Infomercial

3 Tips To Improve an Infomercial There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial landing page has the notorious stereotype surrounding it that it is associated with spam and ‘too good to be true’ campaigns. For this reason, many advertisers stay well ...

3 Reasons To Use Niche Keywords in PPC

3 Reasons To Use Niche Keywords in PPC Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result in them being long. For a PPC campaign, long tail and niche keywords have the distinctive possibility to considerably improve the performance of such a campaign. However, some advertisers ...