Consumers Can Get at Facebook Ad Demographics Data Now

Consumers Can Get at Facebook Ad Demographics Data Now Online marketers, take note. When you create a Facebook ad that targets key populations with certain interests or that fall into specific age groups, these consumers will be able to view the filters companies have placed on their target audiences. TIME Money revealed this summer that these demographics parameters are visible to ...

How to Never Get Caught Out With Any Google SEO Update

How to Never Get Caught Out With Any Google SEO Update Every year or so, Google tends to introduce new updates to the algorithms of their search engines which ultimately makes the whole experience of web users using Google as a search engine better. There have been many updates such as penguin and panda with one of the most recent being Google Pigeon which focuses on the algorithm ...

There’s No Hiding from Mobile PPC

There’s No Hiding from Mobile PPC   Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely new game. That might be why so many marketers are choosing to stick their heads in the sand instead of getting up to speed with mobile PPC best practices. The mobile future is already ...

PPC and What It Means For a Blogger, by: Brian Newmark

PPC and What It Means For a Blogger, by: Brian Newmark Are you looking for some extra visitors to your blog? You want them targeted and you want them quick. If that is how your priority list stands out then PPC might just be the right choice for you. So, what is PPC? Pay per click is a form of advertisement where your potential visitors click on your advertisement and follows the ...

Maximise Your Adsense Earnings With These Tips

Maximise Your Adsense Earnings With These Tips It is common knowledge on the internet that the majority of websites that make money use pay per click advertising and Google Adsense. There are many reasons for this that are quickly listed below: Wide range of adverts to choose from. Great cost per click for each advert. Lots of advertisers and competition for ad spaces. ...

Why the Mobile Revolution and PPC Go Hand in Hand

Why the Mobile Revolution and PPC Go Hand in Hand It’s official: 2014 is the first year Americans have used mobile devices more than any other means to go online. In fact, Custora, a predictive analytics platform, recently revealed that mobile shopping will be a $50 billion industry by the close of this year. What’s surprising, though, is that social media promotions ...

Some Examples of PPC Search Adverts [Part 2]

Some Examples of PPC Search Adverts [Part 2] Looking at real life campaigns is always a good idea for PPC advertisers to do. The part 1 to this article had a look at a search advert from Sony and M and M for which we found that Sony’s advert was a bit too cluttered and M and M’s advert was well optimised. Continuing where part 1 left off, here are some more ...

Pay-Per-Click Advertising Increases the Reputation of Doctors

Pay-Per-Click Advertising Increases the Reputation of Doctors Doctors’ offices and medical clinics operate in the same way that other businesses do. While some small-town doctors get new patients every year because they face little to no competition, doctors working in larger cities need to find a way to appeal to patients and make them come in for an appointment. Large billboards, ...

Some Examples of PPC Search Adverts [Part 1]

Some Examples of PPC Search Adverts [Part 1] If you keep up to date with the articles on PPC.org, you will know that I have a series entitled ‘Analyse A Real PPC Campaign’ where I analyse real life campaigns from a range of different sectors (with the last analysis looking at Thomas Cook and Blurb). The reason for this series is because by looking at real ...

Lessons Website Owners Can Learn from the DailyMotion Attack

Lessons Website Owners Can Learn from the DailyMotion Attack DailyMotion ranks as one of the top websites around today. Similar to Facebook and other social networking sites, it lets users create an account, upload their own videos and share their favorites with other users. They can upload content that they create on their own, like videos created by celebrities and everyday people and ...