Top Tricks To An Effective Pay Per Click Advertising

Top Tricks To An Effective Pay Per Click Advertising Marketing products and services online have been the trend since the year 2006. As we all know, millions of businesspersons are advertising their products and services online. And as far as we see it, this method has been the most effective way to drive traffic for potential customers. Out of how many millions of marketers, how ...

Do your Facebook Posts Engage More, or Sell More?

Do your Facebook Posts Engage More, or Sell More? By September 2016, about 1.18 billion people were active on Facebook, daily. Hence, Facebook is one of the best social media platforms for marketers. The headache for most marketers is growing a brand’s market on Facebook with each new like or share earned, and strike a balance between selling and engaging the audience. ...

Google Home – Analyse A Real PPC Campaign

Google Home – Analyse A Real PPC Campaign The last PPC campaign I analysed in ‘Analyse A Real PPC Campaign’ series looked at Prezzybox, who had, on the whole, a well designed PPC campaign which addressed what the web user searched for and added a touch of ‘Christmas’ to the campaign, to promote buying gifts for friends and families for the ...

SEO Trends to Prepare for in 2017

SEO Trends to Prepare for in 2017 Search engine optimisation is constantly changing every year. Mainly, this is due to the large algorhtym updates Google implements which basically tell the world what Google deems ‘good’ and ‘bad’ for a website ranking. Although there has not been a SEO update for a while, this does not mean it is ...

5 Pay Per Click Optimization Techniques to Generate Quality Leads

5 Pay Per Click Optimization Techniques to Generate Quality Leads Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads ...

The 2 Biggest PPC Changes in 2016

The 2 Biggest PPC Changes in 2016 There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a ...

Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy

Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project.   While addressing some core and regular points such as target audience, campaign approach, clear marketing message ...

PrezzyBox – Analyse A Real PPC Campaign

PrezzyBox – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Elfster, who was targeting users wanting to buy a Secret Santa gift. On the whole, both the search advert and landing page were good which overall gave the impression of a very well designed PPC campaign. With Christmas just a few ...

3 AB Testing Conversion Rate Case Studies to Make You Inspire

3 AB Testing Conversion Rate Case Studies to Make You Inspire When you are spending advertising budget, you’ll always need to keep an eye on conversion rates. In fact, it doesn’t matter how much you spend on PPC ads unless you convert them into customers possibly you’re not going to succeed in your business. In other words, if you can’t focus on conversion rate, you ...

How to Gain Traffic Over Christmas

How to Gain Traffic Over Christmas As a blogger, you might have noticed drops in your traffic at this time of year around Christmas, which is perfectly normal for the vast majority of websites. Less people are surfing the internet so there are less web searches for the content on your website. However, does this mean you have to suffer the traffic dip that comes ...