Incredible Interview Tips for DBA Posts Applicants

Incredible Interview Tips for DBA Posts Applicants written by Sujain Thomas Learning Database Administration is one thing and practising DBA in a work set up is yet another completely different aspect. Handling a DBA post is quite a tricky venture, especially for junior workers with no prior experience. Most DBA posts require a couple of SQL server years of experience. What ...

Improve the User Engagement on Your Site

Improve the User Engagement on Your Site All activities that connect users with each other, promote community build up and greater interaction are called user engagement activities. Higher user engagement is better and more profitable for the website. Many websites go astray due to poor user engagement on their websites. In this article, we will tell you 5 tips to ...

Tested and Trusted Pay Per Click tips for online retailers

Tested and Trusted Pay Per Click tips for online retailers written by Jack Dawson Ecommerce has created many opportunities for the retailers to make more money. This is regardless of the convenience and the preference of customers to shop online. Paid search is among the ways that retailers can generate extra income for their business. However, to maximize this opportunity you need ...

Thorpe Park – Analyse A Real PPC Campaign

Thorpe Park – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vegas Paradise, an online casino, who had a very well designed PPC campaign in general. The only negative point was the fact that some of the information in the search advert that was present to entice the web user into a ...

Ecommerce conversion optimisation: The Latest Trend

Ecommerce conversion optimisation: The Latest Trend We have read enough on the usual techniques that focus on the search engine optimisation and then on bringing the leads to the websites. However, knowing how you can sustain the leads and fetch utmost benefits from them makes sense, particularly in a time when the focus has shifted to awareness with regards to where actually ...

A Review of Google’s New Mobile Page Level Ads

A Review of Google’s New Mobile Page Level Ads Innovation is at the heart of everything Google does. With their successful pay per click advertising program for publishers, Google Adsense, there is a new type of advert that is being introduced to mobile devices that is code-named ‘page level adverts’. In this article holds all the information about these new ...

Why Adsense Optimisation is a Constant Compromise

Why Adsense Optimisation is a Constant Compromise There are hundreds, if not thousands, of articles online that go into the detail as to how a user of Google Adsense can increase the amount they earn from the program. I could honestly write a 10,000 word article alone on the different ways you can optimise your Adsense account. However, from performing a multitude of ...

Vegas Paradise – Analyse A Real PPC Campaign

Vegas Paradise – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Currys, who had a good search advert but a not-very-well optimised landing page which had many areas of improvements – this was because Currys were too lazy to make a separate landing page and used an existing product page ...

When to use PPC and when to use SEO

When to use PPC and when to use SEO It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is a completely different thing understanding just when to use SEO and PPC to your advantage as a traffic generation tool. After all, that is what it is all for in the end: traffic – it ...

Improving the Conversion Rate on Your Website in a Day

Improving the Conversion Rate on Your Website in a Day So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your website? Even if you manage to drive hundreds and thousands of visitors to your website, if it fails to generate any business, it is a colossal marketing mistake.