How to Optimise PPC Image Adverts

How to Optimise PPC Image Adverts Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the ...

The best Analytics tools for Mobile app developers

The best Analytics tools for Mobile app developers Once your mobile application is out in the market; the real work starts. As a mobile app developer, you need to focus on various other factors, apart from just the number of downloads and revenue. You need to plan marketing strategies, investment plans, and finding the reasons behind the application getting uninstalled. ...

Virgin Games – Analyse a Real PPC Campaign

Virgin Games – Analyse a Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a well-optimised landing page. The search advert was interestng due to the fact that it was the only advert appearing for the search phrase, as well as appearing below Google shopping ...

101 Experts Share their number one Tip for someone starting with PPC ads

101 Experts Share their number one Tip for someone starting with PPC ads You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities. ...

2 Times You Can Effectively Use PPC To Promote

2 Times You Can Effectively Use PPC To Promote If you have read the numerous articles both on PPC.org and other related websites, then you won’t need convincing that pay per click advertising is one of, if not the, most effective form of advertising online, both for publishers and advertisers. For publishers, Adsense simply enables websites to make the most amount of ...

Significance of Google AdWords Exact Match Update For Advertisers

Significance of Google AdWords Exact Match Update For Advertisers Google is constantly making efforts to simplify the way Google AdWords can be used by advertisers in a more effective manner. Digital marking is at its peak, wherein everyone (which include both businesses and individuals) is looking forward to making use of advanced digital marketing techniques to connect with a large number ...

How to Combat Web Users that Use Ad Blockers

How to Combat Web Users that Use Ad Blockers The internet is a constantly evolving place – in the time that I have been online (from 2010 onwards), there has been several Google search engine updates, the rise in HTML5 and mobile optimised websites that have all contributed to making the online-world we browse through the way it is now. One element that became very ...

How To Make Your PPC Campaign Successful

How To Make Your PPC Campaign Successful Since you have to run a business successfully, PPC management can keep you busy all the time. PPC campaign is not about working hard, but it is all about working smart. You need to be smart enough to free your time to make your business successful and look after your clients. PPC campaign is the best way to market and advertise ...

Bellroy – Analyse A Real PPC Campaign

Bellroy – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed search advert that made use of the fact it was the ‘official’ Formula 1 company, using trademark and copyright symbols where appropriate. However, the landing page was one of the ...

3 Tips to Make Money from Affiliate Marketing

3 Tips to Make Money from Affiliate Marketing Although PPC can be considered one of, if not the, most used advertising platform online, affiliate marketing is still a great platform to make money from. Affiliate marketing works by directing traffic to buying products or services, for which the person who sent the traffic that ended up buying the product/service gains ...