3 Mistakes to Not Make When Creating a PPC Advert

3 Mistakes to Not Make When Creating a PPC Advert There are many crucial elements that make up a PPC campaign. One of them is the landing page, since this is the last ‘domino’ to fall before you finally gain a conversion from the web user. Another significant aspect is the advert itself, since if you have a poorly optimised advert, you will either get a low CTR or ...

Effective Methods of Using Pay-Per-Click Marketing

Effective Methods of Using Pay-Per-Click Marketing Online marketing has become the cornerstone of business advertisement since Internet technology and capabilities evolved since 2000. Thanks to the efforts of various search engine companies, social media platforms and mobile search abilities advertisements such as those used by Pay-Per-Click campaigns are able to target ...

Wren Living – Analyse A Real PPC Campaign

Wren Living – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series looked at BookF1 – a website which sells tickets to Formula One races. What we found from  looking at their campaign is that they had a search advert optimised with an ad extension.The landing page was good but had a key area of improvement which I ...

Some Useful PPC Articles From July 2014

Some Useful PPC Articles From July 2014 Another month goes by which means another month to round up the best articles on PPC.org to help advertisers and publishers out with Google’s pay per click advertising programs: AdWords and AdSense. Last month, June, saw a great selection of articles from a range of different sectors of PPC (which I strongly advise you ...

Consumers Can Get at Facebook Ad Demographics Data Now

Consumers Can Get at Facebook Ad Demographics Data Now Online marketers, take note. When you create a Facebook ad that targets key populations with certain interests or that fall into specific age groups, these consumers will be able to view the filters companies have placed on their target audiences. TIME Money revealed this summer that these demographics parameters are visible to ...

How to Never Get Caught Out With Any Google SEO Update

How to Never Get Caught Out With Any Google SEO Update Every year or so, Google tends to introduce new updates to the algorithms of their search engines which ultimately makes the whole experience of web users using Google as a search engine better. There have been many updates such as penguin and panda with one of the most recent being Google Pigeon which focuses on the algorithm ...

There’s No Hiding from Mobile PPC

There’s No Hiding from Mobile PPC   Marketers might think they’ve finally got a grip on “regular” PPC, but throw mobile PC into the mix and suddenly it’s an entirely new game. That might be why so many marketers are choosing to stick their heads in the sand instead of getting up to speed with mobile PPC best practices. The mobile future is already ...

PPC and What It Means For a Blogger, by: Brian Newmark

PPC and What It Means For a Blogger, by: Brian Newmark Are you looking for some extra visitors to your blog? You want them targeted and you want them quick. If that is how your priority list stands out then PPC might just be the right choice for you. So, what is PPC? Pay per click is a form of advertisement where your potential visitors click on your advertisement and follows the ...

Maximise Your Adsense Earnings With These Tips

Maximise Your Adsense Earnings With These Tips It is common knowledge on the internet that the majority of websites that make money use pay per click advertising and Google Adsense. There are many reasons for this that are quickly listed below: Wide range of adverts to choose from. Great cost per click for each advert. Lots of advertisers and competition for ad spaces. ...

Why the Mobile Revolution and PPC Go Hand in Hand

Why the Mobile Revolution and PPC Go Hand in Hand It’s official: 2014 is the first year Americans have used mobile devices more than any other means to go online. In fact, Custora, a predictive analytics platform, recently revealed that mobile shopping will be a $50 billion industry by the close of this year. What’s surprising, though, is that social media promotions ...