Why Do PPC Campaigns Fail?

Why Do PPC Campaigns Fail? No-one will argue with the fact that pay per click advertising is the most used form of advertising online for so many different reasons. For this reason, more and more new advertisers are drawn into using PPC advertising over other alternatives such as banner, intext and social media marketing. However, just because it is ...

Twitter Marketing Tips – 5 Crucial Points to Take Into Consideration

Twitter Marketing Tips – 5 Crucial Points to Take Into Consideration Marketing on Twitter should not be too complicated. In fact, 30 minutes a day is enough to run a successful marketing campaign on Twitter but the problem is most marketers fail to understand this as they have to no clue whatsoever as to how to promote their brands on Twitter.

Benadryl – Analyse A Real PPC Campaign

Benadryl – Analyse A Real PPC Campaign The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the new service provided by Apple called Apple Music. What we found was that the campaign, on the whole, was excellent which comes as no surprise since Apple do tend to make products people want and continue this throughout their ...

3 Elements To Include In A PPC Text Advert

3 Elements To Include In A PPC Text Advert The text advert plays an important role in a pay per click advertising campaign. As well as making sure the right type of traffic clicks onto your advert, it also makes sure the traffic are interested enough to be enticed into a click with a desire to find out more information on the landing page. Although the structure of the ...

Why You Should Use Negative Keywords

Why You Should Use Negative Keywords The more experience you have with pay per click advertising, the more you start to realise that there are so many different ways you can improve a campaign to ultimately get the results you want. One of the ways advertisers can improve their campaign is with negative keywords. Not only can negative keywords improve your ...

Website Credibility – Facts You Should Be Aware of

Website Credibility – Facts You Should Be Aware of Being Google has its perks. I mean, even if you are just half as famous as Google, you will not be struggling with the issue of credibility. But the reality is that we do not belong to that fortunate few. And probably this is the reason why we have to take on an uphill battle whenever someone lands on our website.

Apple Music – Analyse A Real PPC Campaign

Apple Music – Analyse A Real PPC Campaign The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was OfficeFurnitureOnline, who had seemed to create a good search advert but had an awful landing page for so many reasons. In this article, with the trend of music coming into online subscriptions, I thought it would be a good idea to see ...

3 Elements To Include On A Landing Page

3 Elements To Include On A Landing Page Creating the ‘perfect’ landing page is an impossible task. The reason I say this is because there is always areas any landing page can improve. Hopefully, by reading articles such as the Different Types Of Landing Pages, you will hopefully have gained a good idea of the type of landing page you will want to use ...

How to Get PPC Traffic To Engage

How to Get PPC Traffic To Engage There are lots of tips you can pick up about pay per click advertising on the internet. For example, only a few articles ago I highlighted 3 Common Mistakes Made In Google AdWords. In this ‘PPC tips’ article, I want to focus our attention on the traffic coming to a landing page due to PPC advertising. To make a ...

A Comprehensive Guide to A/B Split Testing

A Comprehensive Guide to A/B Split Testing Whether it’s for landing pages or measuring the success of your ad copy in pay per click marketing, A/B split testing is crucial to the longterm success of your ad campaigns. A simple switch of a word or color and your campaign conversions can quickly take a turn for the worse or better. When it comes to split ...