Peugeot 108 – Analyse A Real PPC Campaign

Peugeot 108 – Analyse A Real PPC Campaign The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from StubHub!, who had as what could only be described as a poor campaign in general. The use of the site link extension in the search advert was a waste and the landing page had many negative points associated to it. With the sun coming ...

The Main Benefits to Using WordPress for Blogging

The Main Benefits to Using WordPress for Blogging When it comes to starting a blog, there are many different platforms you can choose to go for to run your blog on. For the most of us, this will either be Google’s own Blogger or WordPress. However, the choice in which blogging can sometimes be a difficult one at the best of times. Each platform has its own benefits which ...

Why Online Marketers Should Invest In PPC

Why Online Marketers Should Invest In PPC There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain traffic through search engine optimization, by gaining clicks from search engines results organically. The other main route is to pay for traffic – this is where the diversification occurs ...

StubHub! – Analyse A Real PPC Campaign

StubHub! – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign in general where both the search advert and landing page looked well optimized. My only niggle was with the landing page where the central right area was taken up with advertisement, ...

My Thoughts on the Future of Online Advertising

My Thoughts on the Future of Online Advertising Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time ten years ago that Twitter was started by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. Be that as it may, times have changed and it feels as if PPC and other forms of advertising, especially ...

3 Ways to Save Money in PPC

3 Ways to Save Money in PPC Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse every part of the campaign in order to find ways to improve and optimize it to work better for our goals. However, there are going to be some times when your budget is wearing thin and ...

uSwitch – Analyse A Real PPC Campaign

uSwitch – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert but a truly poor landing page: possibly one of the worst landing pages I have seen in the whole of this series since it begun. With comparison websites booming in popularity to help web ...

Pros and Cons to Content Rich Adverts

Pros and Cons to Content Rich Adverts Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to minimalist adverts which mainly have the pro that by having just the right amount of vague information will induce web users into clicking on it to find out the rest of the information. On ...

Effective Ecommerce Marketing Strategy to Try in 2016

Effective Ecommerce Marketing Strategy to Try in 2016 by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot more to ecommerce for than simply entering product descriptions or writing generic blog posts. Readers must be attracted to your website and the store’s items through the content ...

Pros and Cons to Minamlist PPC Adverts

Pros and Cons to Minamlist PPC Adverts Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search advert mainly because of the degree of freedom there is to image adverts. Not only can the sizes change, what you do to that space and in what colour combination is controlled totally by you. ...