What Will Dominate PPC in 2015?

What Will Dominate PPC in 2015? 2014 has been and gone which means a new and exiting year for PPC advertisers. With a new year, we should expect to see new trends in the world of PPC advertising that will dominate 2015. By identifying these now will help advertisers better prepare themselves for the trends of 2015, so they can capitalise on PPC in 2015 even ...

5 Ways to Take Pay-Per-Click Marketing to the Next Level

5 Ways to Take Pay-Per-Click Marketing to the Next Level There are many ways to make money online and one of the most popular ways that websites and companies make money is through pay-per-click links. For those who have implemented pay-per-click campaigns and are finding their click-through rates and conversion rates frustratingly low, it may be time to rethink the ad copy, says ...

Advantages of Using PPC Campaigns Today

Advantages of Using PPC Campaigns Today Running a successful website or blog today requires more than high-quality content, products and services. In order to properly market and promote the brand you are trying to grow, utilizing PPC, or pay-per-click advertising is one route to gain the exposure necessary for success. Understanding the benefits PPC campaigns have ...

Top Features of Adwords in 2014

Top Features of Adwords in 2014 Google Adwords is the most popular money making product from the house of Google and it is wonder that they keep making changes in it to make it more appealing to advertisers and to make it more effective.

Database of PPC Advertising Articles 2014

Database of PPC Advertising Articles 2014 It’s back! For all those that remember, I had created an article that featured a complete database of PPC articles from 2013. This article looked into every month’s round up of the best pay per click advertising articles from that month so, all in all, it really was a database of PPC articles. With it being the new ...

Some Useful PPC Articles From December 2014

Some Useful PPC Articles From December 2014 The final month of 2014 brought around some useful articles based around PPC that many advertisers will benefit from. Looking back at last month, November had a great selection of articles too and including two articles based around the introduction of Google Contributor, which I am still unsure if it is a good/bad program to ...

Some Useful PPC Articles From November 2014

Some Useful PPC Articles From November 2014 With it being the start of a new year, the only thing left to finish up with is the ‘Some Useful PPC Articles from ‘X’ Month’ articles for 2014. Funnily enough, the last one I did was October (ages ago, I know!) where we had a great selection of articles ranging from how to prevent mistakes in PPC so ...

4 Tips for Changing PPC Accounts

4 Tips for Changing PPC Accounts It seemed time consuming enough when you first set up your pay per click (PPC) account, but the chances of your finding the perfect service the first time is slim. Companies change, new (better for you) ones pop up, and if you’re analyzing your PPC ads like you should be, you can probably see areas for improvement. From a PPC ...

3 Ways You Can Monetize a Website

3 Ways You Can Monetize a Website In theory, this is the million dollar question every web owner wants to know. What is the best way to monetize a website? Well, from my experience of running and monetizing websites, the first thing every web owner should know is that the best way to monetize a website is not always the same for every website. There are many ...

Debenhams – Analyse A Real PPC Campaign

Debenhams – Analyse A Real PPC Campaign First things first, happy new year! I wish everyone the best success this year with whatever road you take and enjoy the year thoroughly! To start off the new year, this article will be an analysis of a PPC campaign. The last article in the ‘Analyse A Real PPC Campaign’ series looked at Haig Club who had a very ...