How to Satisfy Web Users In PPC

How to Satisfy Web Users In PPC When it comes to creating a successful pay per click campaign, there are many many factors that will affect the success of that campaign. One of these factors will be linked to your target audience, who are the web users you want to target through PPC. Understanding your target audience is crucial to succeed in PPC. For this ...

Social Media and PPC Goals for the Legal Industry

Social Media and PPC Goals for the Legal Industry In the era of perpetual connection, it’s no surprise that common industries are trying to find the right balance of advertising, social engagement, and general content distribution. The legal industry in particular is currently in a constant struggle to match their services with the people who need them. The way that online ...

Some Useful PPC Articles From March 2015

Some Useful PPC Articles From March 2015 Another month goes by so here is another article to round-up the best articles on pay per click advertising from PPC.org. February 2015 had a great selection of articles ranging from how PPC can cost you money to SEO vs PPC to the ways in which an advertiser can improve the URL section of a PPC text advert. In this article, ...

Optimising PPC For ‘The Buyers’

Optimising PPC For ‘The Buyers’ After looking at both the browsers and the shoppers, it is time to now look at the last segmentation traffic which is the buyers. What we found out about the shoppers was that they are a great segmentation of traffic to target because they know what they want but they do not know what type of what they want to buy yet (washy ...

Optimising PPC For ‘The Shoppers’

Optimising PPC For ‘The Shoppers’ As I have said in the previous article on this topic, there are three types of traffic any advertiser can target in PPC. There are the browsers who are indecisive and need guiding, the shoppers and the buyers. What we found was that the browsers will usually adopt a high cost per click for vague search phrases, a low conversion ...

Optimising PPC For ‘The Browsers’

Optimising PPC For ‘The Browsers’ The most successful campaigns in pay per click advertising are those that address the needs of the customers the most. This is because a PPC campaign can be seen to be like a service to the web user. For this reason, it is important that advertisers understand that, at their most simplistic, there will only ever be three types ...

BMW – Analyse A Real PPC Campaign

BMW – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series to have been analysed was by The Protein Works, who appeared to have one of the best landing pages I have seen in the series for a long time for a number of reasons (which I go into detail about in the article). However, having a standard PPC search advert ...

Effective Social Media and Pay Per Click by Brian Newmark

Effective Social Media and Pay Per Click by Brian Newmark Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There simply is no choice because the world is relying more and more on social media for news, recommendations for products and services and for exchanging information. That means companies have to ...

4 Adsense Tips To Use In 2015

4 Adsense Tips To Use In 2015 It is genuinely ridiculous how well Adsense has become as a source of monetization for just about any type of website. It is flexible, contextual and produces great CTRs and CPCs compared to other website monetization methods (such as Infolinks). For 2015, Adsense will be the biggest player to how well millions of websites make ...

How To Manage A PPC Campaign Effectively

How To Manage A PPC Campaign Effectively One of the many reasons advertisers choose to use pay per click advertising over its rivals such as BuySellAds and banner advertising is because it is simple to use and takes literally 5 minutes to set up a campaign. Since most people do not want things to consume time, the fact a campaign can be completely set up in such ...