3 Must Use PPC Landing Page Tips

3 Must Use PPC Landing Page Tips As I say time and time again, the landing page is one of, if not the, most important aspect of a PPC campaign. For this reason, it is vital to the performance of the campaign to get the landing page right. Of course, every landing page is going to be different so below are some universal tips any PPC advertiser can use to ...

Why The Google ‘Buy’ Button Is A Good Idea

Why The Google ‘Buy’ Button Is A Good Idea If you have been trying to keep up to date with all the news in search engines, you will know that Google are weeks away from releasing their own ‘Buy’ button to put on selected mobile search engine results. There are many retailers that are backing the new innovation by Google as it will make buying products and ...

Summer Clothing – Analyse A Real PPC Campaign

Summer Clothing – Analyse A Real PPC Campaign The last article to have last been analysed in the ‘Analyse A Real PPC Campaign’ was Tunecore, who turned out to have targeted their whole campaign wrong since they were targeting music distribution whereas the search phrase was aimed at purchasing music online. In this article, I was going to do the typical ...

Why You Need To Constantly Update Your PPC Campaign

Why You Need To Constantly Update Your PPC Campaign A few of the many reasons why people all across the world choose to use pay per click advertising are because it is flexible to just about every advertiser’s needs and the results are instantaneous. I have noticed that for some campaigns, there is the tendency that once a campaign has been created, that is all the work ...

Display vs. Search Advertising: Which Should You Go For?

Display vs. Search Advertising: Which Should You Go For? When it comes to using pay per click advertising, there are two different paths an advertiser can take. The first follows the norm and uses search adverts to gain traffic while the other path is to use display adverts to gain traffic. Both have their pros and cons. But, at the end of the day, which one should you choose to use? ...

10 Tips to a Great Audit

10 Tips to a Great Audit By Bryan Gaynor Rebuilding a Paid Search account is probably the easiest thing to do when starting with a new agency or taking over an existing account. Just build and optimize. Simple right? However, what about all that strong history of quality scores, CTR and ad performance? Should this just be discarded? There is still a ...

4 Mistakes To Not Make In PPC

4 Mistakes To Not Make In PPC I have recently done a few articles on how to improve a PPC campaign’s performance such as 2 Mobile PPC Tips and 3 Of The Best PPC Tips. However, as much as these will help many people, sometimes all you want to know is the mistakes that people make in PPC so you can learn from the mistakes and prevent yourself from doing ...

PPC Interview Collaboration with Media Shower

PPC Interview Collaboration with Media Shower Our PPC.org contributor Will Green recently interviewed by Media Shower as part of their Expert Interview program. He discusses how he got starting in online marketing, the importance of PPC and how to successfully run a PPC Advertising campaign. Click here to read the interview and let us know what you think!

4 Alternatives To PPC Advertising

4 Alternatives To PPC Advertising By now, you should realise that your best bet, when it comes to advertising online, is to use PPC and Google AdWords. However, advertisers will always be interested in the alternatives to PPC and Google AdWords. It is not guaranteed that PPC will work for every advertiser out there. Some advertiser’s campaigns may work ...

Why Every Advertiser Should Try PPC Advertising

Why Every Advertiser Should Try PPC Advertising The chances are that if you are reading this article, you are most likely already using pay per click advertising to your benefit. However, there will be some advertisers reading this that have opted not to use PPC as a traffic source online (and have instead gone for an alternative). The truth of the matter is that PPC is by ...