The PPC Battle Heats Up

The PPC Battle Heats Up For nearly 15 years, Google AdWords has been the dominating PPC advertising platform, and in 2013 Adwords breached the $50 billion advertising revenue benchmark. However, the competition has been heating up with Yahoo! and Bing leading the back of “alternative” PPC platforms and they’ve been wooing advertisers like crazy. ...

Best Landing Pages For a Christmas PPC Campaign

Best Landing Pages For a Christmas PPC Campaign It is under a month until Christmas with Black Friday and Cyber Monday just passing us. For this reason, I thought it would be a good idea to do some pay per click advertising articles based more around holiday PPC and the Christmas period. Like I have always said, I value the landing page one of, if not the, most important ...

JCPenney – Analyse A Real PPC Campaign

JCPenney – Analyse A Real PPC Campaign It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert based on the war – it was interesting how the landing page was a YouTube.com video and, to be fair, with the conversion being to watch the video, worked well. It’s ...

Let’s Talk About Google Contributor…

Let’s Talk About Google Contributor… Google Contributor is looking to be an interesting experiment by Google with them seemingly to continue to push the boundaries on what is deemed possible on the internet. The thing I have noticed about Google Contributor, though, is that many people are either worried or confused about why Google have created it. So, ...

Optimizing Your PPC Campaigns for 2015

Optimizing Your PPC Campaigns for 2015 As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get the most out of your pay-per-click campaigns, you need to keep your thumb on the pulse of the Internet. Trends change and if you’re not paying attention, you could be left behind ...

Google Contributor – A Way To Block PPC Ads

Google Contributor – A Way To Block PPC Ads It was an exciting and strange week for Google as they released a new experiment called Google Contributor which ultimately gives people the option to block the very adverts that has made Google so much money over the years. Doesn’t make sense, right? Well, here is an explanation of the experiment and how it works.

Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising

Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to increase traffic without spending a lot of upfront money for advertising is through pay per click. The pay per click advertising technique means that businesses only pay for the ad when ...

What Reasons Are There For Creating A PPC Campaign?

What Reasons Are There For Creating A PPC Campaign? This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a specific landing page. Of course, the main reason advertisers use PPC is to make money via gaining traffic to a landing page which ultimately ends with a conversion. Due to this, there is a given ...

The Main Reason Why PPC Is Better Than Banner Advertising

The Main Reason Why PPC Is Better Than Banner Advertising If you scan through the hundreds of articles I have done on PPC.org, you would have come across a few articles about pay per click advertising vs banner advertising (or, in particular, BuySellAds). Of course, I mention some great pointers in these articles highlighting some of the benefits and drawbacks to using each program ...

2 Ways You Can Improve Your Adsense Earnings

2 Ways You Can Improve Your Adsense Earnings There are some publishers of Adsense out there that have pay per click advertising units on their websites to help the web users that enter onto their website to find useful relevant information they will deem helpful and interesting. However, the majority of people will be using Adsense to make money from their website. You do ...