3 Things Every Successful Website Have

3 Things Every Successful Website Have Making a successful website is, at best, difficult and time consuming. Firstly, you need to make sure you are targeting the right market to generate thousands (if not millions) of impressions monthly. You need to set it up for social media and do many many other things in order to get the website up and running. The great ...

Why WordPress is Better than Blogger

Why WordPress is Better than Blogger I made an article last year which made clear that I was still unsure about my position on whether WordPress is a better blogging platform than Blogger or vice versa. At the time, I did have more experience with Blogger than WordPress which was probably why my review was still of uncertainty. However, after continuing to use ...

FairFx – Analyse A Real PPC Campaign

FairFx – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoPro who had used PPC to advertise one of their new action cameras ahead of their top organic search result (being the homepage). However, the landing page advertised three action cameras putting less emphasis on the new release ...

How to be successful as an SEO / Digital Marketing expert

How to be successful as an SEO / Digital Marketing expert Written by Izabela Wisniewska To answer this question we first need to define success in the context of SEO, because ‘success’ can often be a rather ambiguous word. For the purpose of this post let’s agree that to be a successful as an SEO or digital marketing expert, one must be able to accomplish a client’s ...

How to Utilize Sponsored Posting As a Form of Native Advertising

How to Utilize Sponsored Posting As a Form of Native Advertising Sponsored posting as a form of native media advertising has gained momentum in the past few years as online news portals have started looking for new avenues to generate revenues for their businesses. The traditional sources to generate revenue have mostly dried up for news agencies ever since they have launched their online ...

2 Adsense Tips To Increase Revenue

2 Adsense Tips To Increase Revenue For the vast majority of websites out there, the number one way they will generate revenue from the traffic they produce would be through the market leading PPC advertising publisher program: Google Adsense. I could honestly write a 10,000 word article which would highlight all of the numerous reasons why it is beneficial to ...

2 Tips To Help You Save Money in PPC Advertising

2 Tips To Help You Save Money in PPC Advertising Pay per click advertising is used by the millions worldwide for the main reason that it is a great form of advertising which delivers the results advertisers want and need. With this in mind, many advertisers think it is relatively easy to make money using PPC campaigns to generate traffic to specific landing pages. To some ...

GoPro – Analyse A Real PPC Campaign

GoPro – Analyse A Real PPC Campaign The last PPC campaign I analysed in a ‘Analyse A Real PPC Campaign’ series was from Perfect Glasses, who had a good search advert but a landing page that could have been better. With summer around the corner, it has never been a better time to look to buy an action camcorder to record all of the amazing things ...

What Will Brexit Mean for PPC Advertisers?

What Will Brexit Mean for PPC Advertisers? The political world was hit by, what can only be called, a seismic earthquake, as on early Thursday morning, Great Britain’s public decided to leave the European Union. Of course, this has been a very controversial decision which has sparked hundred of thousands of people, if not millions, arguing why they should not (or ...

Should You Invest Time in Content Mills?

Should You Invest Time in Content Mills? When it comes to making money online, a lot of freelancers turn to content mills as they have the ability to provide steady streams of income for freelancers. At its basics, content mills are websites which employ freelancers to write content for them to bring in organic traffic to the website (and, as we know, traffic has ...