A Google Adsense Update June 2014

A Google Adsense Update June 2014 Every now and then, it is a good idea to look at the updates going on in PPC and for June 2014, there seems to be some new updates for Google Adsense – the publisher side to Google’s PPC program Adwords. At the current rate of updates there are in pay per click advertising at the moment, I really cannot see any ...

Some Useful PPC Articles From June 2014

Some Useful PPC Articles From June 2014 With the end of another month on PPC.org comes another round up of the best articles on here about anything to do with pay per click advertising. What you can expect from the articles in June is another wide selection of useful information to choose from: a bit like May’s best articles in a sense. Without further ado, ...

Why Every Website Should Use BuySellAds

Why Every Website Should Use BuySellAds It’s been a while since I’ve created an article about a competitor to PPC. By the way, this is still not that article. I have started to realise that BuySellAds¬†is not a competitor to PPC but an accomplice. Below are the main reasons why, I believe, every website should be using BuySellAds without taking account if ...

Some Useful PPC Articles From May 2014

Some Useful PPC Articles From May 2014 It’s been a while since I last done a summary of a month of PPC articles with the last being back in April. May 2014 brought a great and wide range of pay per click advertising articles so that no matter what type of PPC advertiser you are, you are sure to find an article below that will be of interest you and help you ...

The Benefits of PPC Advertising Outweigh the Costs

The Benefits of PPC Advertising Outweigh the Costs Pay-per-click (PPC) advertising is one of the most effective ways to promote a business online. Companies of all sizes can take advantage of this advertising method. Its benefits are immediate and can be accurately measured. When used the right way, this marketing technique can help you draw laser-targeted traffic and get ...

Analysing Search Adverts For ‘making money online’

Analysing Search Adverts For ‘making money online’ When it comes to finding tips and tricks to improving a pay per click advertising campaign, I often discover that to find the best tips and tricks you have to look and analyse already existing PPC campaigns that are running online. This is what started the ‘Analyse A Real PPC Campaign’ which has, in the past, looked ...

The Relationship between SEO Web Design, PPC and Sales

The Relationship between SEO Web Design, PPC and Sales SEO Web design and pay-per-click ads are both methods of acquiring traffic. Regardless of using one or both means of getting attention, site architecture remains key to success. Web Development over Web Design While Web design plays a role as to whether a site captures the attention of viewers and encourages follow-through ...

Why A High CPC is Good in PPC Advertising

Why A High CPC is Good in PPC Advertising Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand where you are coming from. In many PPC campaigns, one of the objectives of an advertiser is to make sure the cost per click is relatively low so that the advertiser will get more clicks ...

Shade Station – Analyse A Real PPC Campaign

Shade Station – Analyse A Real PPC Campaign Summer is coming and with the start of the very sunny and hot World Cup in Rio, Brasil, I think it is only right to have a summer themed analysis of a PPC campaign for this article. In the last article of the ‘Analyse A Real PPC Campaign’ series, I had a look at Olay who had used their homepage as their landing page ...

Analyse Your PPC Campaign’s Market

Analyse Your PPC Campaign’s Market In pay per click advertising, every advertiser will agree with me that a lot of the time spent in PPC is looking at different statistics and figures such as the CPC, CTR, conversion rate, views, ad views, exit rate to landing page and bounce rate (the list goes on and on….). For this reason, it is vital to analyze your ...