PPC or SEO? Which Should Advertisers Use?

PPC or SEO? Which Should Advertisers Use? When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form ...

Google Officially Launches “Not Provided” to PPC Ads

Google Officially Launches “Not Provided” to PPC Ads Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not provided” to ads including pay per click (PPC) ads. What does this mean? Search query data will be withheld from paid clicks leading to more “secure search for clicks” on paid search ...

PPC Remarketing Can Help You Succeed Under Google’s New Rules

PPC Remarketing Can Help You Succeed Under Google’s New Rules Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...

Why Do Bloggers/Publishers Use PPC?

Why Do Bloggers/Publishers Use PPC? Pay per click advertising, from a publisher perspective, has completely revolutionised how bloggers and website owners monetize their websites. I have already looked into why advertisers use PPC programs such as Google AdWords which brought up some points relating to how PPC can be used as an effective market research tool. In ...

Why Do Advertisers Use PPC?

Why Do Advertisers Use PPC? With pay per click advertising dominating online marketing, it is important to know the reasons why advertisers use PPC. It is not a fluke how PPC programs such as Google AdWords have become market leaders in online marketing. There are reasons behind their success with them being highlighted in this article. If you are an ...

Six Ways PPC Advertising Can Boost Your Website’s Visibility

Six Ways PPC Advertising Can Boost Your Website’s Visibility Nearly every company has a website nowadays. From law firms and real estate offices, to social media sites and job boards, the World Wide Web is the one place where almost every business presents itself. In order to gain attention in this vast marketplace, Pay-Per-Click (PPC) advertising campaigns have skyrocketed in recent ...

Common Mistakes to Avoid in PPC Marketing

Common Mistakes to Avoid in PPC Marketing Pay-per-click advertising is a strategy of Internet marketing that’s supposed to help you company get recognized more readily by potential customers and search functions. Critics have called PPC-based marketing outdated. Social marketing might have become the preferred tactic for free advertising recently, but PPC can be just ...

Bing Unveils Product Ads for All U.S. Advertisers

Bing Unveils Product Ads for All U.S. Advertisers Microsoft’s search engine Bing has completed beta testing and announced the launch of product ads for U.S. advertisers. The ads incorporate custom images from the advertiser’s product catalogs, pricing, company name, and promotional text. Ad costs are identical to the other text ads on a pay-per-click basis. Bing Product ...

PPC Advertising Can Generate Excellent Real Estate Leads

PPC Advertising Can Generate Excellent Real Estate Leads As everybody knows, the real estate market is regularly subject to dizzying ups and downs. Whether it’s season-to-season or year-to-year, the market can sink at any time, drying up sales and your income. Implementing an effective pay-per-click marketing campaign can help you to drive sales and leads, even when your ...

Applying the Boston Matrix to PPC

Applying the Boston Matrix to PPC As I stated in a previous article of mine, one of, if not the, most important factor that affects the success of your PPC campaign is what you are trying to advertise and the business surrounding what you are trying to advertise. Of course, as an advertiser, you can only concentrate on making your PPC campaign as optimised and ...