3 Click Tracking Methods to Better Understand Site Visitors

3 Click Tracking Methods to Better Understand Site Visitors Whether you are focusing your site promotion efforts on search, pay per click or even social media… the most important thing you can do for your business is to better understand WHY and HOW people are using your site. Many of us probably already have lead generation and mailing list forms on our sites to measure your ...

Sanex – Analyse A Real PPC Campaign

Sanex – Analyse A Real PPC Campaign The last campaign to be analysed in the ‘Analyse A Real PPC Campaign’ was from Euroffice who had used discounts to help attract web users into buying their water bottles. There are a few markets that will always have demand – these are the markets that companies need to be market leaders in since there will be ...

Some Useful PPC Articles From February 2015

Some Useful PPC Articles From February 2015 Another month has gone by which means another round-up of the best articles about all things pay per click advertising. January had a great selection of articles ranging from a ton of articles from the ‘Analyse A Real PPC Campaign’ series to a complete database of the articles around PPC from the whole of 2014. So, ...

3 Reasons Twitter is Great For Online Advertising

3 Reasons Twitter is Great For Online Advertising For many years, when it comes to advertising online, pay per click advertising and Google AdWords have been the market leaders and the best program to use. There are many reasons for this such as the ease of use of PPC, the cost efficient solution to advertising it provides and the contextuality of the traffic it has the ...

Euroffice – Analyse A Real PPC Campaign

Euroffice – Analyse A Real PPC Campaign The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was The Book People, who had a generally great campaign that would have converted the traffic they targeted well from the use of vibrant colours, financially incentives and many images on the landing page. In this article, I am going to look ...

BuySellAds Review 2015 – The Best Of Banner Advertising

BuySellAds Review 2015 – The Best Of Banner Advertising Banner advertising is a great form of advertising online because, unlike other forms of advertising, it works alongside PPC. In the past, I have compared banner advertising side by side with PPC such as BuySellAds vs Adsense. This was wrong of me because instead of seeing which one is better, the best option is to implement ...

Google Adsense Review 2015 – The Best Of PPC

Google Adsense Review 2015 – The Best Of PPC Every year, it is only right to have an update on a few of the best programs out there that millions of bloggers use to make money from their websites. Last year, I did a review of Adsense which highlighted a few additions to Adsense such as a new look, the Adsense app for iOS and Android as well as the scorecard which helps to ...

5 Incredible Ways to Lower Your CPC for PPC Campaigns

5 Incredible Ways to Lower Your CPC for PPC Campaigns PPC campaigns are obviously an integral part of any successful business’ overall internet marketing strategy, but can be extremely costly if you don’t know what you’re doing. For those new to PPC advertising, it’s easy to assume that campaigns are cheap because you’re only paying for the clicks you get. However, costs ...

Is Pay-Per-Click for You? By Brian Newmark

Is Pay-Per-Click for You? By Brian Newmark If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this type of advertising is affordable and the best way for small businesses to get their products and services to show up on Google and Bing searches. That’s true, but the real answer to ...

The Book People – Analyse A Real PPC Campaign

The Book People – Analyse A Real PPC Campaign The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Singapore GP, who created a very premium feel to the campaign to make the web user want to buy the ticket to the Grand Prix at any cost. You will tend to find campaigns do this if their pricing is not sensitive towards their target market ...