Four Types Of Conversions in PPC

Four Types Of Conversions in PPC In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different types of conversions that could occur in a campaign. For this reason, here is a guide to the most used types of conversions in PPC.

Why Advertisers Need a Strategy in PPC

Why Advertisers Need a Strategy in PPC Pay per click advertising is the most used form of online advertising out there – fact. For this reason, there will, no doubt, be many many advertisers around the globe that are not fully optimising their campaigns to get the most out of them and gain the best results. Pay per click advertising, though, is a form of ...

4 Reasons Why Facebook Ads are Important to your E-Commerce Strategy

4 Reasons Why Facebook Ads are Important to your E-Commerce Strategy The social media world always seems to be buzzing with news about Facebook Ads, and it’s no surprise. This networking giant offers companies ways to connect with their audiences in a way they never have before. Facebook has access to an enormous amount of demographic data, which can be used to help you connect with the ...

Blurb – Analyse A Real PPC Campaign

Blurb – Analyse A Real PPC Campaign Continuing the ‘Analyse A Real PPC Campaign’ series, the last article in this series looked at search adverts for the search phrase ‘make money online’ which helped key out some tips for advertisers to use when creating and optimising their own search adverts. In this article, I chose to look at adverts ...

Adsense 970×250 and 300×1050 Advert Review

Adsense 970×250 and 300×1050 Advert Review As promised, here is a a review of the recently released advertising units from Google Adsense. Google Adsense made a step in the right direction a few weeks ago by introducing two new and much larger ad sizes for units: 970×250 billboard and the 300×1050 portrait. At the time of the release, I thought this would be a ...

A Google Adsense Update June 2014

A Google Adsense Update June 2014 Every now and then, it is a good idea to look at the updates going on in PPC and for June 2014, there seems to be some new updates for Google Adsense – the publisher side to Google’s PPC program Adwords. At the current rate of updates there are in pay per click advertising at the moment, I really cannot see any ...

Some Useful PPC Articles From June 2014

Some Useful PPC Articles From June 2014 With the end of another month on PPC.org comes another round up of the best articles on here about anything to do with pay per click advertising. What you can expect from the articles in June is another wide selection of useful information to choose from: a bit like May’s best articles in a sense. Without further ado, ...

Why Every Website Should Use BuySellAds

Why Every Website Should Use BuySellAds It’s been a while since I’ve created an article about a competitor to PPC. By the way, this is still not that article. I have started to realise that BuySellAds is not a competitor to PPC but an accomplice. Below are the main reasons why, I believe, every website should be using BuySellAds without taking account if ...

Some Useful PPC Articles From May 2014

Some Useful PPC Articles From May 2014 It’s been a while since I last done a summary of a month of PPC articles with the last being back in April. May 2014 brought a great and wide range of pay per click advertising articles so that no matter what type of PPC advertiser you are, you are sure to find an article below that will be of interest you and help you ...

The Benefits of PPC Advertising Outweigh the Costs

The Benefits of PPC Advertising Outweigh the Costs Pay-per-click (PPC) advertising is one of the most effective ways to promote a business online. Companies of all sizes can take advantage of this advertising method. Its benefits are immediate and can be accurately measured. When used the right way, this marketing technique can help you draw laser-targeted traffic and get ...