SocialBro – Analyse A Real PPC Campaign

SocialBro – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Dove. What we found from their campaign was that simplicity in the search advert can be the catalyst to the performance of it while the landing page was well optimised. Although it is against Twitter’s terms and conditions to buy ...

Optimise the URL Element of a PPC Search Advert

Optimise the URL Element of a PPC Search Advert As you probably know already, the search advert is one of, if not the, most crucial element to pay per click advertising. In essence, the whole of PPC is focused around the text advert. For this reason, it is vital for advertisers to be able to optimise the search advert in order to improve the performance of their campaign. ...

The Latest PPC News – Apple Search Engine and Tweets on Google…

The Latest PPC News – Apple Search Engine and Tweets on Google… It is good practice to keep up to date with the industry you are in regarding news story. For this reason, here are the latest topics of conversation within the world of pay per click advertising for February 2015. Not only are this stories interesting, they may also affect the future for PPC…

7 Steps to a Digital Strategy

7 Steps to a Digital Strategy The days of taking a business online and “winging it” have been over for a few years now, so why are so many digital marketing professionals still posting content without a concrete digital strategy? Smart Insights and TMF&A teamed up to create a list of steps to create a robust digital strategy with long-term goals and ...

The Prominent Features of a Successful Adwords Campaign

The Prominent Features of a Successful Adwords Campaign Adwords is the ‘in’ thing for the marketers right now as it helps them drive targeted traffic to their website without waiting for months or without getting involved in some SEO mumbo-jumbo. But the joy of the marketers seem to be short-lived as the price for Clicks shoots up significantly as more and more people start ...

Dove – Analyse A Real PPC Campaign

Dove – Analyse A Real PPC Campaign The last post in the ‘Analyse A Real PPC Campaign’ analysed Airfix who appeared to have campaign that was vague in its objectives since Airfix were organically ranked number one. As well as this, I looked into examples of good and bad landing pages that advertisers can take note of when creating their own landing ...

Increase Conversion Rate Of Click Through Landing Pages

Increase Conversion Rate Of Click Through Landing Pages I will say time and time again that I believe the landing page is one of, if not the, most important aspect of a pay per click advertising campaign for the simple reason because it is the part of the campaign which actually delivers you the results. If you had to pick out something to still get the conversion from any part of a ...

Improving Your Ad Rank In PPC

Improving Your Ad Rank In PPC There are a many factors in pay per click advertising that will affect the performance of a campaign such as the advert itself, the landing page and so on. An important part to PPC, though, is the positioning of where your advert is when viewed by the web user. Not only will positioning help your advert get more attention, it ...

Examples of Good and Bad Landing Pages

Examples of Good and Bad Landing Pages The ‘Analyse A Real PPC Campaign‘ has been a great success in the sense that is enables advertisers of PPC to see how real life campaigns are run, illustrating the good and bad points associated with them through analysing them. This makes it clear that analysing real life campaigns not only will help you gain ...

Airfix – Analyse A Real PPC Campaign

Airfix – Analyse A Real PPC Campaign The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Triumph Lingerie who, I felt, had a major problem with their campaign: the keyword they bid for: Triumph. The majority of people that will be searching for Triumph will expect the Motorcycle company and not a lingerie company on Google ...