3 Reasons To Repeat Your URL In a PPC Advert

3 Reasons To Repeat Your URL In a PPC Advert The search advert of a pay per click advertising campaign is always going to be an important aspect to a campaign. It is the first interaction the web user has with the advertiser’s campaign. On the internet, first impressions are absolutely¬†everything¬†so making sure your advert is as good as it can be is vital to the ...

My Opinion on Banner Advertising

My Opinion on Banner Advertising No doubt it can be considered that pay per click advertising is the most used form of advertising on the internet for many reasons. However, this doesn’t mean the other alternative forms of advertising are not good. In actual fact, some websites suit other forms of advertising better than PPC while others do not. I have ...

Why Online Marketers Should Be Paying Attention to the Rise of Ello

Why Online Marketers Should Be Paying Attention to the Rise of Ello Ello has arrived on the social networking scene with all the unobtrusiveness of a sonic boom. Even though the service is still in beta, thousands of new users are signing up every day. We’re not kidding. This social network has hit up to 36,000 signups each hour, according to Business Insider. So what’s with this ...

Chiltern Fireplaces – Analyse A Real PPC Campaign

Chiltern Fireplaces – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What we found from this was that there was a lot of competition for search phrase ‘halloween costumes’ and that joke.co.uk’s landing page was very well designed for ...

3 Silly Mistakes To Not Make In PPC

3 Silly Mistakes To Not Make In PPC The thing about looking at articles online is that they usually go into quite a lot of detail when talking about pay per click advertising. I already have nearly 450 articles alone on PPC.org and, just think about it, PPC is only about gaining a click from a web user in search engine results and publisher websites and sending ...

4 Crucial Facts About Adwords Campaign

4 Crucial Facts About Adwords Campaign Running an adwords campaign and making it successful are two different things altogether. It does not take more than 5 minutes to make an adwords ad up and running. But making it successful is a different ballgame altogether. There are certain things that you need to remain aware of otherwise all your efforts to make your ...

[How to] Stop Your PPC Search Advert Failing

[How to] Stop Your PPC Search Advert Failing In all honestly, I tend to say the landing page is the most important aspect of a PPC campaign for the simple fact that it is the last metaphorical ‘domino’ to fall in PPC which will gain you a conversion. However, all of the elements in PPC are important. The keywords you use in your campaign affect the CPC and ...

Halloween Costumes – Analyse A Real PPC Campaign

Halloween Costumes – Analyse A Real PPC Campaign The last article that can be related to the ‘Analyse A Real PPC Campaign’ series had a look at Tesco vs Sainsbury’s who are two supermarkets using pay per click advertising to promote their online delivery service to consumers. What we found was that Tesco’s search advert was generally better than ...

Constructing The Perfect Tweet To Gain Clicks

Constructing The Perfect Tweet To Gain Clicks Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a important tool to advertisers and businesses for the simple matter that it is a great place to advertise anything on it. If you find yourself wanting to promote links to a website of some sort, you ...

Ezoic Review – Adsense Partner

Ezoic Review – Adsense Partner A few weeks ago, I was contacted about a new platform called Ezoic. Usually when I get people contact me about new products and platforms, I just wash it aside since they are mostly automated messages to me from something such as a robot. However, this one was different. It sounded like a person had wrote it and included my ...