2 Tips for Beginners in PPC

2 Tips for Beginners in PPC Online advertising is dominated by pay per click advertising simply because it is one of, if not the, most effective way to promote for a business to increase the business’ ROI (Return On Investment). Along with being a flexible solution to advertising with accurate and consistant results for both small and large ...

5 Reasons You Should Double Check Your Social Media Content

5 Reasons You Should Double Check Your Social Media Content There’s no denying that social media is undoubtedly one of the biggest platforms to help promote your brand or business. It also has the power to make or break your business. One wrong tweet on Twitter or an unconscious slip up on Facebook and you could tarnish your reputation. Therefore, it is of the utmost importance that ...

PPC Explained

PPC Explained PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach ...

Expedia – Analyse A Real PPC Campaign

Expedia – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good search advert and landing page with the intention to get people to buy the Nintendo Switch console from Very and not competitors at RRP price. However, Very offer a credit service which ...

Social Media Marketing Services Will Lead You To More Customers

Social Media Marketing Services Will Lead You To More Customers Are social media marketing services necessary? They are essential for the successful running of your business. They are designed so that you can exercise control over your messages on various social media platforms. They work hand in hand to meet the challenges of your organization. The services required by a firm will vary ...

4 Things I Wished I Knew Before Starting a Website

4 Things I Wished I Knew Before Starting a Website There’s not a single problem with wanting to start a business and run away from your current job – many thousands, if not millions, of people have similar ideas about their careers. For the majority, they will turn to the internet since it is an expanding market and is extremely flexible for start-up businesses ...

How to Increase Your Organic Click Through Rate

How to Increase Your Organic Click Through Rate Search engine optimisation is an extremely important element to any website’s health and overall success. For the vast majority of websites, it will make up a large proportion of traffic to the website, with my experience of SEO organic traffic making up more than 80% of all my traffic for all my websites. This really ...

Quick and Easy Steps in Creating Data-Driven Content

Quick and Easy Steps in Creating Data-Driven Content “Data-driven content marketing” is the new buzz word in the market today. However, before discussing this thoroughly, let’s find out first what content marketing is. Content marketing is about getting an original content out there on the web with measurable outcomes that will feed into your bottom line. A content ...

Very – Analyse A Real PPC Campaign

Very – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Crocus, who had both a very good PPC search advert and landing page to attract web users to buying flowers and plants from their website. One of the most anticipated piece of technology for 2017 has to be the Nintendo Switch, which ...

The Big Bad World of Copyright for Bloggers Online

The Big Bad World of Copyright for Bloggers Online Although the internet can be deemed in a multitude of reasons to be a great thing for society, it is also, at the same time, causing many people to lose revenue from being so free and easy to share copyrighted material. The biggest examples include music, movies and books. After consulting with a IP (Intellectual Property) ...