How Does Google Adwords Work? 14 Jan 2013
Sometimes it’s hard to think about the internet from the perspective of the average non-marketing person. When we look different companies PPC results, the first thing we look at are the ads because we are curious what people are paying for and who is advertising for what.
If you were to tell the average internet surfer that these were paid results and advertisers paying on a per click basis and bidding on your actual keywords, this would blow their mind!
Even as online marketers we have an idea how Google Adwords works, but most of us probably don’t know the full and actual process and complexity behind the system.
In the infographic below created by PulpMedia, you will see a complex breakdown of what actually happens the moment someone visits Google, puts in a search term and then goes through the ad serving process.
In addition to walking you through the process of how Google Adwords works, the infographic also provides some useful information and tips like the top three tactics we listed below.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at BloggingTips.com and ZacJohnson.com, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on Amazon.com.
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