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How to Pick the Right Domain for a Website

How to Pick the Right Domain for a Website When it comes to creating a website or undertaking a PPC campaign, a crucial factor to your website or landing page is with the domain name that you choose to use. In an ideal world, we would all like to choose whatever domain name we want that we think fits best with our website/landing page’s needs. However, after the ...

When Should You Create a PPC Campaign?

When Should You Create a PPC Campaign? From landing onto this page, it should not be questioned that pay per click advertising is one of, if not the, best way to gain contextual traffic online. With this, there are many many articles out there that aim to help aspiring advertisers with PPC: how to make and optimise a PPC campaign. However, there are not really ...

Google Fined €2.4bn over Unfair Favouring of Shopping Results

Google Fined €2.4bn over Unfair Favouring of Shopping Results Over the past few weeks, there has been big news surrounding the search engine giant, Google, around fair competition. The European Union have deemed that the use of Google’s search engine has been exploited by providing Google’s shopping comparison results a favourable advantage as opposed to competition in the ...

What is the Future for PPC Advertising?

What is the Future for PPC Advertising? If you look at the history of advertising ever since it started, it is 1) incredible how far we have come and 2) how far we have come in the past ten years. We are currently living in a time where everything is improving, what seems like, expontentially. With this, what can we honestly say is going to be the future of PPC ...

List of Unspoken Rules of SEO and How to Use Them Properly

List of Unspoken Rules of SEO and How to Use Them Properly As every business is aware, SEO is essential in helping you meet, or even exceed your objectives. Using Search Engine Optimisation means that people find your site via key words, and thus search engines help drive traffic your way, and increased traffic generally also means increased sales. SEO can’t be ignored, as very few ...

4 Things I Wished I Knew Before Starting a Website

4 Things I Wished I Knew Before Starting a Website There’s not a single problem with wanting to start a business and run away from your current job – many thousands, if not millions, of people have similar ideas about their careers. For the majority, they will turn to the internet since it is an expanding market and is extremely flexible for start-up businesses ...

The Big Bad World of Copyright for Bloggers Online

The Big Bad World of Copyright for Bloggers Online Although the internet can be deemed in a multitude of reasons to be a great thing for society, it is also, at the same time, causing many people to lose revenue from being so free and easy to share copyrighted material. The biggest examples include music, movies and books. After consulting with a IP (Intellectual Property) ...

5 Fundamental Principles of Every Successful Content Marketing Campaign

5 Fundamental Principles of Every Successful Content Marketing Campaign When starting a content marketing campaign for your website, you need to consider several facts that may be crucial for running it successfully. You probably know that this campaign is vital for any website, as with its help you may increase the number of your visitors, get more leads and nurture them into customers, not even ...

Do You Want to Convert PSD to HTML? Keep the Following Points in Mind

Do You Want to Convert PSD to HTML? Keep the Following Points in Mind If you are planning on building a website that is unique in every aspect, PSD to HTML is the best way to go. Unlike the use of frameworks, you get to build elements that are unique to you. This means you will not find another website using the same elements as you as is the case with the use of such things as WordPress themes. ...

Tactics to Gain Better Organic Search Rankings

Tactics to Gain Better Organic Search Rankings Do you want to improve your organic search rankings? Having your web pages rank higher with the best SEO services can prove to be precious. Every day more and more customers are logging in different search engines to look for various products and services. So every business wants to show up at the top of the results of the ...

Site Search: Increase Your Conversion Rate by Adding just one Simple Tool

Site Search: Increase Your Conversion Rate by Adding just one Simple Tool When you’re selling products or services online, there’s one bottom line: sales. That means that it’s not just important to get visitors to your site; you need to get they to buy. In fact, conversion is, arguably, even more important than traffic. Ten visitors that make a purchase are more valuable than 100 ...

Hit Click: Tips on How to Effectively Boost Facebook Ads CTR

Hit Click: Tips on How to Effectively Boost Facebook Ads CTR Since the time that Facebook first released Facebook Flyers, Facebook Ads became one of the biggest online advertising platforms. Each year, Facebook Ads become more expensive due to an increase in the number of businesses that use the tool to upgrade their strategies and sell their brands. Inevitably, the importance of ...

Why PPC Services Should Be A Part Of Your Online Marketing Strategy

Why PPC Services Should Be A Part Of Your Online Marketing Strategy Do you have any idea as to why PPC services should be a part of your online marketing strategy? PPC services should be an important component of the online marketing strategy because it helps you to get visitors to your site. There are real chances of these visitors converting into prospective buyers sometime in the future. ...

6 Email Marketing Tips To Get Clicks

6 Email Marketing Tips To Get Clicks Email marketing is a lucrative business which I feel not everyone is using to its full potential. For example, there are lots of websites out there that are running great websites in specific niches online. However, they are simply just writing content and not looking at the possibility of marketing things of that niche to a ...

Website Security and Finance Sites- Securing your Website Effectively

Website Security and Finance Sites- Securing your Website Effectively Websites that have not been secured are vulnerable to viruses and hackers. Online fraud is currently a big problem and businesses need to ensure that all their clients’ information is secure. An important aspect of developing finance websites is making sure that they are secure. Online security is vital for any financial ...

5 Tips to Hire Web Design Company in India

5 Tips to Hire Web Design Company in India If you are on the lookout for a web design company, the good news is that it is not hard to find one but finding a genuine one will be tough. There are some companies that offer great services and there are equal numbers of companies that provide substandard services for loads of money.  It can be very confusing if you do not ...