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Here’s How A Business Name Generator Helps When Naming Your Business

Here’s How A Business Name Generator Helps When Naming Your Business You have a great idea; you have a solid business plan. You have all the capital sorted. But do you have a great business name? This is one of the core problems of starting a new business. The name is your identity and if you get that wrong, there is no coming back from that. Successful entrepreneurs, business moguls, and ...

Why Should You Outsource E-Commerce Data Entry Services?

Why Should You Outsource E-Commerce  Data Entry Services? Lisa Derry, a jewelry designer by profession decided to take her passion for designing exclusive Costume Jewelry a step further by opening her collection for sale to the public. So far, she had only limited it by selling to friends and references but the response was good so she was encouraged to expand. Encouraged by her ...

4 Sources of Web Traffic You Should Really Utilize

4 Sources of Web Traffic You Should Really Utilize When you Google ‘best traffic sources for a website’ you will generally see tens and tens of articles all saying the same thing: search engines and social media. As much as this is true, it is not the most helpful for those that already spend effort, in terms of SEO and social media. Pretty much every website ...

4 Benefits of Native Advertising

4 Benefits of Native Advertising Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article, making clear that it can be quite misleading to the web user, as well as with the penalty of negative SEO. However, native advertising is still used by all the main ...

3 Drawbacks to Native Advertising

3 Drawbacks to Native Advertising Advertising, especially banner adverts, has been around the human race for something that stretches thousands of years. The idea to take a bit of space up and promote something is not a new idea at all, but it is something with a proven track record that gains results. Google AdWords/AdSense is proof of that, where the vast ...

7 Effective Web Design Principles that Shined in 2018

7 Effective Web Design Principles that Shined in 2018 2017 was a big year for web design where a shift in UI (User Interface) design principles worked efficiently in blurring the lines between reality and fantasy. One of the key highlights of last year included the rise of smart tech which made UX design more inclusive, thereby encouraging even more personalized experiences. We ...

3 Types of Email Marketing Automation Every Business Needs

3 Types of Email Marketing Automation Every Business Needs Any business with a growing email list is wise to factor email automation into their marketing collateral. You may have run a couple of email marketing campaigns and enjoyed a small boost in conversions as a result. But did you know email marketing automation can significantly increase your conversion rates? Image via By ...

Why Do Fast Food Chains Have the Best Social Media Strategy?

Why Do Fast Food Chains Have the Best Social Media Strategy? Major fast food chains, most notably Wendy’s and Arby’s, have been getting a lot of attention lately for their social media marketing strategies. Wendy’s is funny and sometimes snarky toward their competition, while Arby’s speaks to gamers and “nerds.” But what is it about these strategies that are so effective? ...

Top WordPress Tools to Automate Tasks and Save Time

Top WordPress Tools to Automate Tasks and Save Time We all know how easy it is to create websites using WordPress only. One of the most popular blogging platforms, WordPress functions well for both personal as well as business purpose. However, creating a website is one thing but running it completely another, especially if your website is prone to receive a lot of visitors, ...

Tips to Increase Mobile App Engagement

Tips to Increase Mobile App Engagement Creating a mobile app is easy but developing an engaging and highly interactive mobile app is not an easy task by any means. It is more than just bring a new and exciting idea to the table and then asking the developers to develop something awesome based on that idea. The app has to behave in such a way that can entice and ...

Choosing Between SEO and PPC in 2018

Choosing Between SEO and PPC in 2018 There has been a long debate as to what is the best way to go about generating traffic online. Pay per click (PPC ) advertising can provide contextual traffic quickly and easily, but at a price. Search engine optimization (SEO) can do, near enough, the same, for free, but at a time cost. The debate is always constantly evolving ...

Tech Trends Influencing Education Industry in 2018

Tech Trends Influencing Education Industry in 2018 We have already stepped into 2018. The prediction of trends influencing education and learning sector is not as simple as it may sound. Rapidly growing and advancing technologies and devices are playing significant roles in each and every industry. Education sector and especially, eLearning, is no exception here. Most of the ...

Leveraging Data to Improve Marketing Results

Leveraging Data to Improve Marketing Results With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results. When marketers use data to guide marketing choices, it benefits the brand in several ways. Here are some of the top benefits you’ll experience when adopting a data-driven ...

4 Reasons Why Should Always Conduct A/B Testing

4 Reasons Why Should Always Conduct A/B Testing When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is achieved through conducting two identical tests, whilst changing only one variable from test A to test B. From this, results will signify the impact of changing the variable had through ...

How Data Can Fuel Your Content Strategy

How Data Can Fuel Your Content Strategy A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase the odds of success by tracking its effectiveness. Data should be used constantly to refine your content strategy. Why Data is Essential Most marketers are still unclear on what works and ...

4 PPC Terms Explained

4 PPC Terms Explained For newcomers who are looking to use pay per click advertising to gain traffic to a specific landing page, getting to grips with everything that PPC offers can seem quite daunting at first. After all, there are many ways you can optimize a PPC campaign and there are many things to a campaign that you should understand before ...